How much should businesses spend on adverting in comparison to their overall marketing budget? When discussing my post on word of mouth marketing, this question came up and I thought […]
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SES SJ: Does Demographic Targeting Matter?
Well, does it? Of course it does! Or maybe not? Some interesting points brought up in this session were: adCenter allows for refined demographic targeting. They put a cookie on […]
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Everything You Wanted to Know About Link Building*
*But Were Afraid to Ask
Choosing Your SEO Firm
Every wanted to know what to look for when choosing an SEO firm? I’ve written my own take on this before, but BizMord Search Marketing blog has presented nine things […]
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Is Your First Sentence Important?
How important is it to have keywords in the very first sentence on the page? This was asked over at High Rankings forum, and the answer to that really depends […]
Keywords in URLs
Whenever possible I try to name my web page file names using keywords. The reason for this isn’t so much about SEO as it is about knowing what the page […]
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"Decorative" SEO Results
When measuring the success of your SEO campaign, or even setting the benchmarks of what will constitute a successful campaign, many people get caught up in what I call “decorative” […]
Does Repetitive Content Hurt?
A question was asked on the High Rankings forum about repetitive content and if it hurts with search engines. Specifically, the forum member wants to know if having a duplicate […]
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How’s That AOL Data
I’m sure you’ve heard by now that AOL accidentally released a bunch of search data on accident. Anyway, its a big hoopla and many have jumped on the data in […]
Turnovers (Employees, not Apples)
I’m not a hard guy to work for, in fact I like to think of myself as a pretty good boss. Not to toot my own horn I’ve had employees […]
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SES SJ: Compare & Contrast Ad Program Strategies
This was my first session at SES San Jose. There was a lot of good discussion in this session and some points were brought up that I did not realize. […]
When Good Businesses Go Bad
Its always nice when you can get the domain name that matches your business name. But in some cases, it’s not always a good idea. Here is the case in […]
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SES SJ: Search Engine Q&A on Links
This turned out to be a much better session than I had anticipates. Short presentations with a great Q&A. Ramez Naam, MSN What are links for? Discovery (what pages exist) […]
SES SJ: Local Search Marketing Tactics
I came to this session looking primarily to see what people are doing for local natural optimization. Instead, it was largely about ads, but there was still a lot of […]
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SES SJ: Link Baiting and Viral Search Success
This is the first link baiting session at any SES conference. Rand Fishkin, SEOmoz.org Linkbait is content that targest a link-friendly audience. Goals is to approach this audience, get their […]