PPC dashboards are full of data, and there is no shortage of metrics that you can use to measure the success of a campaign. But with limited time and resources, […]
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Turn Your Presentation Audience of 100 to 10,000!
Many years ago, before I started my web marketing agency, I was a youth pastor at an inner city church in Seattle. Every week I had to put together the […]
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Twitter Chat Recap: Stoney on Content Brainstorming
I had the great privilege to join blogging expert Ann Smarty on her Viral Content Buzz Twitter chat (#VCBuzz) this week to talk about content brainstorming. We had the opportunity to […]
Back to the SEO Future: Insights and Predictions From SEO Pioneers
Last week, we listed some of the “SEO’s of the 90’s,” those who were in the industry before it was even called SEO and who are still “rockin’ it” today. […]
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Questions Your Web Marketer Should Be Asking You
Good web marketers never stop learning about the client, their customers and how best to create messaging that makes an impact. Initially, you as the client are the best resource for […]
24 Ways to Get More Clicks to Your Calls-to-Action
Though overlooked by many, calls-to-action (CTAs) are powerful tools for every marketer. A call-to-action is the wording or graphic that guides users towards the next step in your goal conversion. […]
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How to Know When You’re Simultaneously Winning and Losing at Web Marketing
Question: I’m winning at web marketing. My site does great with search engine rankings and I’m getting a decent amount of traffic, but I can’t seem to get anyone to […]
Taking “Phone” Orders Has a Whole New Meaning
In the early days of ecommerce it wasn’t too uncommon for many businesses to take orders over the phone. The ecommerce tools were limited, and setting up the ability to […]
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5 Ways to Boost Consumer Trust with Your Marketing Campaign
Competition is fierce in almost any market, and customer loyalty seems more and more difficult to come by. Across the board, consumers are more skeptical than ever before, receiving hundreds […]
SEOs of the 90s Who Are Still Rockin’ It Today
I just went to my 20th high school reunion. 20 years? Seriously? Where has time gone?!? Like many high school grads/college students, I struggled with the age old question, “What […]
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10 Simple Tips to Teach All Staff to Improve SEO
It takes a village to build and maintain an online presence these days—with websites remaining the primary central hub for all online activity. Organizations of all stripes work hard to […]
How to Get More Mileage from Your Blog using Twitterbites
A few years ago, I wanted to write a blog post that was perfectly promotable on Twitter. Now, when most people think about promoting a post on social media, it’s […]
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New Site Launch Tip #10: Check New Website Performance
It’s not uncommon for new websites to be developed on a temporary URL or IP address. This allows developers to code the site where it can be reviewed, tested and […]
Happy Thanksgiving from Pole Position Marketing
It’s crazy that it’s Thanksgiving already. Where has this year gone? Thanksgiving is one holiday I really look forward to, though, and not just because I love to eat 🙂 I have […]
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Review: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
As social media becomes an increasingly ingrained part of our daily lives and the lives of our customers, businesses need to not just embrace social media to promote their businesses, […]