Have you ever found that 140 characters just isn’t enough to get your point across? Or maybe you did but there is a lot more to say on the topic. […]
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Conversion Volume vs Conversion Rate: What Matters More?
Any action you want your visitor to take can be considered a conversion. Tracking conversion numbers is simply a game of counting how many took that action. And while that […]
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New Site Launch Tip #9: Don’t Rely on Gut Instinct – Install Analytics Tracking Codes
One of the more frustrating things I see as a web marketer is businesses using the magical powers of observation to determine whether or not their online marketing efforts are […]
Review: Youtility by Jay Baer
The subtitle of the book hits the nail square on the head. Smart marketing is all about helping your audience, not giving them hype that you can’t live up to. […]
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The Secret Risk of Crappy URLs
SEOs haven’t always considered considered the “usability” of web page URLs as part of their marketing strategies. Typically, they approached this from the keyword perspective. But with today’s algorithms, URL […]
Choose Your Own Adventure: Site Navigation That Encourages More Conversions
“Choose Your Own Adventure” books were all the rage back when I was a kid. But thanks to Al Gore for creating the Internet (wink, wink), we now have a […]
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Starbucks SEO Audit Shows How You Can Overcome Big Brand Goliaths
Many small-to-medium sized businesses have the tendency to believe they can’t compete with their industry’s Goliat’s when it comes to organic search. While large companies do tend to have more […]
Pay Now or Pay Later: The Hidden Costs of Cheap Websites
There is a huge amount of truth in the saying, “you get what you pay for.” There is no place that this is more obvious than in website design and […]
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Ask the Pit Crew – How Can You Blog About Your Product Without Sounding Biased?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Have a question you’d […]
New Site Launch Tip #8: Go Mobile!
I was recently asked to provide an answer to a question about what SEOs should focus on in 2016. My response was: Mobile Mobile Mobile (Not necessarily in that order.) […]
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Changing URLs? You’d Better Have a Really Good Reason!
For years, SEOs have cautioned businesses against changing their site URLs for “SEO” purposes. Ever since web marketers believed keywords used in URLs carried weight in the algorithm, there was […]
Book Review: Content Chemistry by Andy Crestodina
The cover of Content Chemistry tells you it’s an “illustrated handbook” for content marketing. I was skeptical at first, but it didn’t take me long to appreciate the value […]
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Why I’m Changing My Tune on Company Names in Title Tags
I’ve always shied away from using company names in the title tags of web pages. I always figured that the title tag was just too valuable of a piece of […]
5 Tips to Skyrocket Your YouTube Views
There are a multitude of reasons for businesses to invest in video. Considering that visual content is only getting more popular and YouTube is the second largest search engine, you […]
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New Site Launch Tip #7: Don’t Let Bad Code Drag Your New Site Down
Most of the time web designers and developers are focused on the look of a site but less on the coding. However the coding can make or break a site’s performance in […]