Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Have a question you’d […]
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Make Sure Your Awesome Content Gets Found – Optimize It!
SEO (Search Engine Optimization, for you noobs) is less about working keywords into content than it is about ensuring the messaging of the content aligns with the visitors’ needs. Keyword […]
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Getting to Know Bing Ads Universal Event Tracking
Bing Ads has rolled out a new system of tracking valuable actions that result from the ad campaigns run on their platform. It’s called Universal Event Tracking (UET). With one […]
Want Real Authority? Own Your Content, Don’t Rent
We all know the “pros” to owning a home (or anything, for that matter) vs. renting. One of the big ones is control. You can paint the walls whatever color you […]
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Don’t Be A Content Hoarder: Make it Sharable
Many people think that making their content “sharable” means adding social icons to the bottom of their posts. Social icons give your readers an opportunity to share your content, but […]
Give Your Website Regular Check Ups
If there is one constant on the internet, it’s that things change constantly. While many businesses design a site and leave it alone, it is rare that some force, internal […]
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The Road To SEO Victory is Paved with Patience
Everything about web marketing takes time to produce the results you want. We tell our clients that the best time to start prepping for Christmas is January! Why? because […]
Don’t Play Product & Service Hide and Seek On Your Website
When someone lands on your site for the first time, what are they most likely looking for? Do they want to know more about you? Do they want to contact […]
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Because It’s All About That Brand
There is increasingly more talk about the importance of AUTHORITY when it comes to search engine rankings. Search engines don’t want to just ranked expertly optimized websites. They want to […]
Who’s Looking After Your Online Reputation?
Everybody needs to manage their reputation online. We live in a world where anyone can say anything they want online, and there is little doubt that someone will eventually […]
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3 Critical H’s of Successful Web Marketing
Web marketing can seem both easy and difficult at the same time. A successful online marketing campaign has a lot of moving parts, all of which have to work […]
Thankful on Memorial Day
I am eternally grateful to live in a country where we can live free from tyranny and enjoy individual rights such as freedom of speech. It’s easy to take these […]
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How To Win at Web Marketing: Invest More Than The Other Guy
There are two true components to successful web marketing. The first is the knowledge/skill component. Without that you’re dead in the water. But once you’re at the top of […]
Awesomize Google Analytics (Part II) – Collect Site-Specific Data
Welcome to Part II of awesomizing your Google Analytics account! If you haven’t read Part I of this series yet (Create a Great Account Structure), I would encourage you to […]
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Avoid “SEO Creep” (And Unnessary Site Rebuilds)
Search engine optimization is awesome. But just like with everything else, sometimes you need to go back and look at what you’ve done and make sure it all still is relevant […]