If George Lucas taught us anything with his re-tinkering of the original Star Wars trilogy it’s that there is no such thing as “perfect.” When it comes to your website’s […]
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It Isn't Good Content Unless it's SEO'd Content
People who believe that SEO is the devil’s work have a point. Such proclaimers can stand side by side with those who say lawyers are bad, non-christian music is demonic […]
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Use Ad Testing to Help Reach Your PPC Marketing Goals – Part 1
Once a PPC account is set up and running, a good account manager is always looking for ways to improve results to better reach the account’s marketing goals. One such way is to test different types of ad messages to gain insights into what attracts your industry’s customers to your products/services so that you can better understand and communicate with them.
How to Optimize Your PPC Campaign to Profit From Every Click (Advanced)
Warning: This is a very complicated and math heavy post. It is best read slowly in small doses to ensure you can fully digest it all. I will also point […]
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Using AdWords Bidding Options to Spend PPC Dollars More Intelligently
The guide for what bidding options to use in your PPC campaigns is the same for any other option – your marketing goals. What are you trying to accomplish with this campaign? Once you figure that out, then knowing the options available and which goals that fit well will help you more intelligently reach those goals.
Using Account Organization to Spend PPC Dollars More Intelligently – Part 2
In my last post, we took a look at a good reason for an account manager to make separate campaigns in an AdWords account. If you have a similar product with different profit margins and total profit, then you want to control how much you’re spending on each. In this post, we’ll explore more of the reasons to separate campaigns.
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How to Optimize Your PPC Campaign to Profit From Every Click (For Beginners)
Google, Yahoo and Bing have made setting up pay-per-click (PPC) campaigns fairly easy and painless. Within hours you can have your ads up and running, and delivering traffic to your […]
Using Account Organization to Spend PPC Dollars More Intelligently – Part 1
Most of the PPC accounts I look at do not take advantage of all of the different options that AdWords offers to organize your account for maximum success. Most of them simply organize their campaigns based upon keywords. They’ll separate keywords into separate campaigns just because they’re different keywords. Or, they’ll keep all different kinds of keywords for all different kinds of products with all different kinds of marketing goals in the same campaign. But, AdWords has given us the flexibility to have much more control over how we are spending our money so that every dollar can be maximized.
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SEO With Google Webmaster Tools – Part 6: Labs
This final section of Google Webmaster tools provides some tools that Google calls “experimental”. The tools in this section change frequently so those mentioned here are available at the time […]
SEO With Google Webmaster Tools – Part 5: Diagnostics
We’ve been working our way through Google Webmaster Tools learning how to set up and configure a website and took a detailed look at the site stats Google provides. This […]
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Stop Wasting PPC Clicks and Start Saving $$$ – Part 2
Once again, we’ve eliminated more wasted clicks from the mix. Therefore, we should see our conversion rate and cost per conversion metrics in these ad groups improve as we continue to focus on getting only the most relevant visitors to our website and more intelligently spending our precious PPC budget.
SEO With Google Webmaster Tools – Part 4: Your Site on the Web (Continued)
In Part 3 of the Google Webmaster Tools series we started looking at the Your Site on the Web stats. We covered top search queries. In this post we’ll finish […]
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Funneling PPC Money Into the Right Keyword Markets
There’s a big temptation that PPC managers need to stay away from, especially when first building an account. The temptation is assumption. (And yes, we all know what happens when….) If you assume, you can waste a lot of time building out a campaign that you will just have to spend MORE time fixing later.
SEO With Google Webmaster Tools – Part 3: Your Site on the Web
OK, so you’ve got your site set-up and configured in Google Webmaster tools. Now it’s time to start looking at the data. Your Site on the Web Google Webmaster Tools […]
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SEO With Google Webmaster Tools – Part 2: Site Configuration
In Part 1 of this series I introduced Google webmaster tools and walked you through adding websites. Now that you have your site(s) in the system, you’ll need to configure […]