If you have a PPC account, as you read this you are paying for wasted clicks. Visitors that aren’t really interested in what you offer are coming to your website and you’re paying for them. Isn’t that frustrating to know? The bad news is that the nature of PPC won’t enable you to ever totally eliminate this from happening.
Loop Counter
SEO With Google Webmaster Tools – Part 1: Setting Up a Site
Many people are afraid of Google’s seemingly “big brother” approach to the web. Google appears to keep digging their hands further and further into our lives, collecting data and using […]
Loop Counter
Scouting Keywords That Will Become Your All-Star Players
What’s the best keyword research tool out there? Google’s? WordTracker? Keyword Discovery? Actually, none of them. The best keyword research tool is a broad match keyword in a PPC account.
How to Get Better Conversions by Letting Your Customers Design Your Website
Analytics tools have left us swimming in data about company websites and if you’re not careful, you can waste a lot of time analyzing it and end up not very far from where you started. This is because this data tells us what happened, but it leaves out the most important information. Why it happened.
If you don’t have data to back up why something is happening, the door is left open to opinions; and the one who wins isn’t necessarily the right one, but usually the highest paid one. This can cost lots of money. No matter how you slice and dice the data, you can’t answer the why question yourself without imparting your own biases into the answers.
Loop Counter
Are You Deleting Too Many Keywords?
Have you ever gone into your PPC account, found a keyword that isn’t showing conversion numbers that are up to par and then make the decision to delete it? If so, you may have cost yourself some business because of what is called “conversion attribution.”
Do SEO Fast Before You Do It Best
I generally implement my optimization campaigns in two phases. The first phase is a quick run through to get as many of the site pages “search engine friendly” as possible. […]
Loop Counter
Make Visitors Comfortable…They’ll Stick Around
What determines if your PPC visitors stay and engage with your website?
Well, if there’s one thing we know about humans, its that they love to be comfortable. Ironically, we spend a lot of time, money and energy trying to make sure that’s the case. That’s why immediately after my wife got her dream home, she started talking about more vacations. And it’s why 11 am on Sunday morning is the most segregated time of the week.
SEO 101 – Part 16: Everything You Need to Know About Building Links
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Loop Counter
Maximize Your PPC Budget with Granular Ad Groups
One of the most important things you can do to get all that you can out of your PPC campaigns is to practice granular ad group organization. This does not mean you leave out 1-2 word phrases because we know they carry a lot of needed volume and conversions. So, what do we do with them? Put them in their own campaigns where you can better control them. Then, pull 3-word phrases that perform well enough to have their own ad groups and create them as you optimize your account.
SEO 101 – Part 15: Everything You Need to Know About Linking
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Loop Counter
SEO 101 – Part 14: Everything You Need to Know About Link Anatomy
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
The "So What?" Test
A good metric will answer business questions and supply you with actionable ideas that recommend you at least experiment with doing more or less of something.
Loop Counter
SEO 101 – Part 13: Everything You Need to Know About Links
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 12: Everything You Need to Know About Page Content
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Loop Counter
SEO 101 – Part 11: Everything You Need to Know About SEO Copywriting
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]