If you are spending your whole PPC budget on what works, you are falling behind. Almost every author or speaker on the subject will tell you that as soon as they are ready to publish their book or deliver their presentation, the information has changed. This industry, like most of the world, is moving fast.
Loop Counter
Don't Use the PPC Budget Tool
If it is an appropriate time of the day for your ads to show, you never want them to be shut off because your account has hit its budget. If this is happening, you are not spending your money as wisely as you could be.
Loop Counter
PPC Management Can Be Counter-Intuitive
PPC account management isn’t something you just want to dive into head first and hope for the best, just like you don’t want to sit down at a poker table with professionals and hope for the best. In both cases, you can do OK as an amateur, but you may come to realize that you are either slowly losing money or not maximizing the chance you have to make it.
SEO 101 – Part 10: Everything You Need to Know About Keyword Qualifiers
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Loop Counter
SEO 101 – Part 9: Everything You Need to Know About Keyword Core Terms
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Listening in PPC Campaigns
PPC visitors pretty much tell you where they’re at in the shopping funnel by what they type into the search box. If they type in a general phrase like “refrigerators,” they most likely don’t know what brand, size, or color they are looking for. They are looking for answers to these questions. Therefore, your ad and landing page should be like the Lowe’s guy and have all the information they need.
Loop Counter
PPC Campaign Organization: Don't Forget Landing Pages
A common mistake I seen made when reviewing PPC campaigns is the failure to match keywords with their correct landing pages. Why does this happen? Probably because people are taught that their ad groups need to contain keywords that have similar words in them. What? Isn’t that right? Well…yes…and no.
It is true to an extent; but only to the extent that each of the keywords that you are grouping as similar should be landing on the same landing page. Ad groups should be organized not only for keywords, but also for landing pages.
when organizing your ad groups, ask the following two questions of your keywords:
1. Are the people using all of these search queries looking for exactly the same thing?
2. Should all of the people searching on these terms land on the same landing page? Or is there a better option available?
SEO 101 – Part 8: Everything You Need to Know About Keywords
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Loop Counter
SEO 101 – Part 7: Everything You Need to Know About Site Architecture and Internal Linking
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 6: Everything You Need to Know About Search Engine Friendly URLs & Broken Links
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Loop Counter
SEO 101 – Part 5: Everything You Need to Know Domain Names
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 4: Everything You Need to Know About Headings and Alt Attributes
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Loop Counter
SEO 101 – Part 3: Everything You Need to Know About Meta Description and Keyword Tags
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 2: Everything You Need to Know About Title Tags
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Loop Counter
SEO 101 – Part 1: Everything You Need to Know About SEO (But Were Afraid to Ask)
When you’ve been writing about SEO as long as I have you sometimes feel that you’ve run out of things to say. We forget that there is always someone new […]