I’m not trying to coin a new phrase here, just looking at SEO from a different perspective. See, I never really liked the term Search Engine Optimization. That seems like […]
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The Death of the Professional, Brought to You by Google
I’m hopeful that Malcolm Gladwell is right. In The Tipping Point Gladwell talks about how certain trends began or changed once the affecting factors in society reached a point that […]
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Take Your SEO from Harlem to Manhattan
Ever see one of those movies where some secret government agency has a super high-tech office in an old, dilapidated building in some rundown part of town? The camera starts […]
Getting the Itch to Start from Scratch
Over the past few months I’ve been working on a personal hobby site. I have to say, it’s been a lot of work. It’s been a while since I’ve built […]
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How the Small Business Can Build a Blog Without Blowing the Business
I don’t consider myself a real blogger. To me, real bloggers don’t have jobs, they just get paid for writing about their opinions. Kinda like journalists. I’m just a small […]
How a Little Blogging Can Make a Big Difference for the Small Business
Whenever a new medium emerges and becomes the “it” thing. Everyone flocks to it until the next shiny thing comes around and then that becomes the new “it.” Inevitably, those […]
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So You Know Your Stuff… But You Still Don't Know Jack!
One of the things I like to tell my clients when I’m trying to get them involved in the SEO process is that they know their business better than I […]
Your SEO Kung-Fu is Strong!
Once a site has been fully optimized, there is still a lot work still to be done. The first pass at keyword optimization isn’t always the best, making further edits […]
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Always Be Testing Book Review
Always Be Testing: The Complete Guide to Google Website Optimizer Author: Bryan Eisenberg & John Quarto-vonTivadar Paperback: 336 pages Cost: $18.89 Published: August, 2008 I’ve had a copy of Always […]
5 Worries That Can Blow Your SEO Budget
Many small businesses are at a financial disadvantage when it comes to marketing their website. Too often they don’t have the funds, time, or resources needed to engage in as […]
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5 Worries That Can Kill Your SEO Campaign
Small businesses are often seen fumbling around in the dark when it comes to figuring out which SEO strategies really work and which don’t. There is an onslaught of information […]
The Set-It-But-Don't-Forget-It SEO Strategy
Many people think that SEO is a set-it and forget it endeavor. The theory is that once you optimize the site then there really isn’t much more to do after […]
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Outfox, Outsmart and Outgrow Your Big-Business Competition
I believe that one of the key things that keep small businesses small is that the owners maintain a small business mindset. For many, being small is just fine. They […]
How Small Businesses Can Brand Themselves On the Cheap Online
People often associate branding with money. Lots and lots of money. Generally, if you try to run a branding campaign you might see from companies like Target, you most certainly […]
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Why Branding Matters to Small Businesses
Branding is a tricky subject for most small businesses. Historically brand building has been a costly effort that only big businesses could afford. But online marketing has changed that allowing […]