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PPC News – Advertisers Can No Longer Hide Behind the Click

Until now, the only information a user had on a search results page to decide where to click was the 135 characters in the ads. This led to many advertisers getting away with bad post-click marketing as long as they wrote great ads. Not any more. Advertisers can no longer hide behind the click. Now, users can hover over an ad and see a preview of the landing page with snippets of real text to see how closely it relates to what they’re looking for.

Using Account Organization to Spend PPC Dollars More Intelligently – Part 2

In my last post, we took a look at a good reason for an account manager to make separate campaigns in an AdWords account. If you have a similar product with different profit margins and total profit, then you want to control how much you’re spending on each. In this post, we’ll explore more of the reasons to separate campaigns.

Make Visitors Comfortable…They’ll Stick Around

What determines if your PPC visitors stay and engage with your website?

Well, if there’s one thing we know about humans, its that they love to be comfortable. Ironically, we spend a lot of time, money and energy trying to make sure that’s the case. That’s why immediately after my wife got her dream home, she started talking about more vacations. And it’s why 11 am on Sunday morning is the most segregated time of the week.