The biggest difference between a visitor to your home and having a guest is this: You anticipate a guest’s arrival. You may welcome each of them the same, but a […]
Digital marketers are all aware of what a landing page is and what goes into it. The subject has been covered enough times to make Google’s head spin. Landing pages […]
A quality navigation layout starts with organizing your top-level categories. However, these categories are merely the doorways to much deeper, more valuable content. If your company sells footwear, it makes […]
Getting searchers to click from search results to your website is a job well done–but not a job complete. There is still a lot more to do. Searchers that click […]
What is a landing page? If you are like most people, you will probably say it’s the page that visitors “land” on when they’ve clicked through an online ad or […]
You’ve put a lot of time and effort into optimizing a page — from researching keywords to optimizing the on-page elements of your title tag, meta description, alt tags and […]
We all know that search engines look at the quality of a page as part of determining its relevance for a particular search. While search engines might use different algorithms […]
Yes, I know why you include so many words on your marketing landing pages. It’s because you really, really, REALLY want your visitors to get it. You want them to […]
One of the most common things mentioned in articles on building successful PPC campaigns is landing page optimization. And rightfully so. The quality of a landing page can have an […]
Until now, the only information a user had on a search results page to decide where to click was the 135 characters in the ads. This led to many advertisers getting away with bad post-click marketing as long as they wrote great ads. Not any more. Advertisers can no longer hide behind the click. Now, users can hover over an ad and see a preview of the landing page with snippets of real text to see how closely it relates to what they’re looking for.
In my last post, we took a look at a good reason for an account manager to make separate campaigns in an AdWords account. If you have a similar product with different profit margins and total profit, then you want to control how much you’re spending on each. In this post, we’ll explore more of the reasons to separate campaigns.
Google, Yahoo and Bing have made setting up pay-per-click (PPC) campaigns fairly easy and painless. Within hours you can have your ads up and running, and delivering traffic to your […]
What determines if your PPC visitors stay and engage with your website?
Well, if there’s one thing we know about humans, its that they love to be comfortable. Ironically, we spend a lot of time, money and energy trying to make sure that’s the case. That’s why immediately after my wife got her dream home, she started talking about more vacations. And it’s why 11 am on Sunday morning is the most segregated time of the week.
PPC visitors pretty much tell you where they’re at in the shopping funnel by what they type into the search box. If they type in a general phrase like “refrigerators,” they most likely don’t know what brand, size, or color they are looking for. They are looking for answers to these questions. Therefore, your ad and landing page should be like the Lowe’s guy and have all the information they need.
I’ve been researching the landing pages of PPC Management providers. I wanted to see how well their landing pages were likely to convert. We pay for the click, getting the […]