Review: Viral Marketing and Linkbait by SEOmoz
This is the last of my book reviews for the year. I had a pile of completed books that I hadn’t had a chance to write up my reviews of […]
Review: Personality Plus: How to Understand Others by Understanding Yourself
Personality Plus: How to Understand Others by Understanding Yourself Author: Florence Littauer Paperback: 208 pages Cost: $10.93 Published: 1983 Years ago, and a few times since, I took a personality […]
Review: Search Engine Marketing Kit
Upon first glance, The Search Engine Marketing Kit, authored by Dan Thies and Dave Davies, appears to be a more daunting read than it really is. The material stands about […]
Book Review: Google's PageRank and Beyond
Google’s PageRank and Beyond: The Science of Search Engine Rankings Authors Amy N. Langville & Carl D. Meyer did a fabulous job with this book. Their writing allows you to […]
Review: E-Consultancy’s Online Retail 2006
I haven’t much enjoyed my subscription to e-consultancy thus far. Most of the documents I’ve reviewed were not quite what I was expecting or useless (at least to me). The […]
Seinfeld on Marketing?
A few weeks back Michelle found a fun little document by Bill Gammel that outlines 7 marketing lessons from the show Seinfeld. I can probably count the number of full […]
Review: Blink: The Power Of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking Authors: Malcolm Gladwell Hardcover: 320 pages Cost: $10.87 Published: January, 2005 Blink is a book about the human brain. While it helps the […]
Review: Do It Wrong Quickly
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules Authors: Mike Moran Hardcover: 408 pages Cost: $16.49 Published: October, 2007 I absolutely love Mike Moran’s take on […]
Review: Social Media Optimization Strategies
I think I would have titled SEOmoz’s Social Media Optimization Strategies differently. It’s more of a detailed look at the social media landscape and analysis of the major social media […]
Review: Teaching Sells by Brian Clark
Brian Clark (copyblogger) has just released a quick 22-page download (or audio recording) titled, Teaching Sells: Forget everything you know about making money online… and start making some. In this […]
Review: The Top 10 Distinctions Between Millionaires and the Middle Class
Authors: Keith Cameron Smith Hardcover: 128 pages Cost: $10.17 Published: August, 2007 You’ll not find a more simplified, boiled down analysis of what separates the rich from, well, everybody else. […]
Professional Search Engine Optimization with PHP
Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO Authors: Jaimie Sirovich and Cristian Darie Paperback: 360 pages Cost: $26.39 Published: April 2007 Running a successful search engine […]
Review: Social Media Daily
A lot of great info is packed into the 26-page Social Media Daily. The author, Michelle MacPhearson, provides the reader with a series of checklists and links to guide you […]
Book Review: Freakonomics
Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything Authors: Steven D. Levitt and Stephen J. Dubner Hardcover: 320 pages Cost: $16.77 Published: 2006 So I […]
Book Review: The Tipping Point
The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Paperback: 304 pages Cost: $8.97 Published: 2000 The information presented in The Tipping Point is not […]