In A Nutshell: Yahoo Smart Ads
I’ve been reading up on Yahoo’s release of SmartAds, and of all of them I find Yahoo SmartAss the most amusing, probably because I like the play on words. Search […]
Really Bad Adventures in Search: The Case of the Round Bed
I’m starting a new series here at EMP dedicated solely to the horrible “black hole” experiences we all have from time to time- Really Bad Adventures in Search. Join me, […]
Playing Favorites … Which PPC Platform Has The Best Reporting Features?
I spent a good part of the weekend creating and looking at PPC reports. I am hip deep (easy to happen with my [not so] grand stature) evaluating the existing […]
Team Reading List 6.21.07
Out of Sight, Out of Mind, Out of the Index Video Advertisements Delivering Results on Media Sites Google Pay-Per-Action Beta Goes Global Harnessing Social Media – Web 2.0 Grows Up […]
Who’s Your Favorite?
ShoeMoney Guest Posters were asked their favorite PPC engine. Here’s a brief summary of the results: Gman: AdSense Harrison Gevirtz: Yahoo Dave Davis: Ask Shane Navratil: AdSense Peter Davis: AdWords […]
Hello, It's Nice To Meet You!
Ya know how it is when you meet new people. You go through a polite social dance, introducing who you are and telling what it is that you do. I […]
Team Reading List 6.18.07
How is an Effective Landing Page Like a Direct Mail Letter? The Five Characteristics of Highly Effective PPC Specialists Online Sales Lose Steam
Don't Let It Happen to You: Common PPC Mistakes
What happens when someone doesn’t know what they’re doing with PPC? They do things that make no sense – but don’t know any better. Here’s a short list of mistakes […]
FUD fight?
Last week I was listening to Chris from SearchAnyway.com talk about Click Fraud. His theory is that click fraud is all hype. FUD as he called it. Based on Fear […]
First Impressions Last
What is there to know about first impressions and PPC? How important are they? Before donning your PPC hat, stop for a minute and think about real life first impressions. […]
Small Business PPC For Dummies
Without understanding the full scope of Pay-Per-Click advertising, a small company owner will often attempt to manage their own PPC account. They write their ad, pick their keywords, set their […]
Arbitrage – Hot Topic of the Day
Slimy Targeting The topic of the day in my never-ending-quest to learn new stuff seems to be arbitrage. Since not everybody is an expert, I thought it would be helpful […]
Some Things About Somethings
Like many people, I’ve learned what I need to know to get the job done. Google AdWords is an example of this. In a prior job I was handed an […]
What do PPC and Stocks have in Common?
No, this isn’t a joke in search of a punchline. I just posted an article over at the Search Engine Guide blog titled Managing Your Pay-Per-Click Portfolio. Here are the […]
PubCon 2006 Vegas: Optimizing your Site for Higher Conversion Rates
This session involved a topic that obviously is very important to anyone that is marketing a site, optimizing it for higher conversion rates. All in all, that’s what we’re trying […]