Despite what we often see in the movies, championships aren’t won overnight. They are an accumulation of many, many hours of practice. 10,000 hours to be (in)exact.
In his book, Outliers, Malcolm Gladwell talks about the “10,000-Hour Rule.” That’s (roughly) the number of hours it takes in order to become an expert in something. Of course, like all “rules,” this one comes with a degree of skepticism and studies disproving the studies. Yada, yada, yada. But I think we can all agree that Michael Jordan wouldn’t be the great player he was without the thousands of hours he invested in practice long before he even came to the NBA.
When it comes to web marketing, however, businesses often think that they can skip the “practice” and move their site into “expert” status just by throwing money into it. Money may get you the resources to get there, but you still have to put in the time.