True word nerds geek out when they discover scintillating phraseology. They store up fresh words and ideas, turn them over and over in
their minds and look for an opportunity to lay them on some unsuspecting normal person who innocently engages them in cursory conversation.
(Let me here interject an apology to Ann Handley
. I promise to ‘speak human’ for the rest of this post.)
If you’re an unsuspecting normal person who also relishes a good discussion on the emerging inbound marketing industry (an odd combination, I know), this is your lucky day! That’s because I am burning to share my favorite new words from last week’s Content Marketing World
conference in Columbus, Ohio. Of course, these words aren’t new in the same way that “anacoluthon” may be new to some, but each concept caught my attention and got me thinking (aha!) about how I can use the information to make myself a better content marketer.