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Author Archives: Jen Carroll

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

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Final Lap: Good Reads for the Week Ending January 18

A Weekly Review of Web Marketing Articles Lots of things happened in the world of social media this week: Facebook unveiled Graph Search, the Twitterverse exploded with the discovery of Manti Te’o fake girlfriend and good old MySpace got a facelift, courtesy of Justin Timberlake. Based on that, you might think social media is the center of the inbound marketing universe. Of course, it IS important, but there’s so much other interesting stuff out there. Here’s what we were reading this past week… Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Final Lap: Top Reads for Week Ending Jan. 11

A Weekly Review of Web Marketing Articles Last week, our mojo-gushing link builder wrote ‘Always Be Reading’: the Link Builder’s Mantra. Funny thing is, we all have this mantra at the office. So, what have we been doing this week (and every week)? Reading, of course. (Oh, and we did some work, too.) Here’s what we gave five stars this week… Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Final Lap for December 14: Great Inbound Marketing Reads of the Week

A Weekly Review of Web Marketing Articles Although it’s not rocket science, the study of web marketing is challenging because it changes all the time. That’s why our team is committed to learning and to keeping up with (and staying ahead of) the latest trends. Here’s what we’ve been reading this week… Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Final Lap for December 7: Best Web Marketing Articles This Week

A Weekly Review of Web Marketing Articles According to Oscar (Fingal O’Flahertie Wills) Wilde, an Irish writer, poet and playwright, “You can never be overdressed or overeducated.” Although we’re not sure about the overdressed part, we agree you can never know enough, especially in web marketing. Here’s what we’ve been learning this week… Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Good Inbound Marketing Reads (and a Bonus) from the Week of November 26

A Weekly Review of Web Marketing Articles At Pole Position Marketing, we’re one heck of a smart team. Some of it’s just natural ability. The rest is because we read smart stuff written by other smart people in our industry. Enjoy what we thought was the best of the best this week. Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Final Lap for November 16: Our Favorite Reads This Week

A Weekly Review of Web Marketing Articles If you’re not growing in your profession, you’re stagnating. That’s why we keep learning, learning, learning about inbound marketing! Here’s a wrap-up of the best stuff we’ve learned this week… Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Final Lap for November 9: Good Web Marketing Reads

A Weekly Review of Web Marketing Articles Every day our Pole Position Marketing team learns at least one new thing. (Really, the number is closer to 100). That’s because we consume and apply useful, well-researched inbound marketing information all the time. Let us share the best stuff we’ve discovered this week! Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Final Lap for October 26: Best Online Marketing Stuff We Read This Week

A Weekly Review of Web Marketing Articles At Pole Position Marketing, we’re committed to continuous learning and growth in our industry. Here’s a round-up of what we think are some valuable gems this week on link building, content marketing, analytics, social media and more! Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

‘Sex with Data’ and 10 Other Intriguing Phrases Heard at Content Marketing World

True word nerds geek out when they discover scintillating phraseology. They store up fresh words and ideas, turn them over and over inSex with Data and Other Interesting Words from Content Marketing World 2012 their minds and look for an opportunity to lay them on some unsuspecting normal person who innocently engages them in cursory conversation. (Let me here interject an apology to Ann Handley. I promise to ‘speak human’ for the rest of this post.) If you’re an unsuspecting normal person who also relishes a good discussion on the emerging inbound marketing industry (an odd combination, I know), this is your lucky day! That’s because I am burning to share my favorite new words from last week’s Content Marketing World conference in Columbus, Ohio. Of course, these words aren’t new in the same way that “anacoluthon” may be new to some, but each concept caught my attention and got me thinking (aha!) about how I can use the information to make myself a better content marketer. Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

How to Measure Content Reach

Measuring Content Marketing ReachNo matter how creative the content, the nitty gritty is still in the numbers. At the end of the day – and, more importantly, in the thick of a content marketing campaign – you need to know if your message is going the distance and resonating with your audience. Continue Reading


Discover Link Building Secrets from 20 Industry Pros