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Author Archives: Jen Carroll

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

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Final Lap: Good Reads for the Week Ending January 18

A Weekly Review of Web Marketing Articles Lots of things happened in the world of social media this week: Facebook unveiled Graph Search, the Twitterverse exploded with the discovery of Manti Te’o fake girlfriend and good old MySpace got a facelift, courtesy of Justin Timberlake. Based on that, you might think social media is the center of the inbound marketing universe. Of course, it IS important, but there’s so much other interesting stuff out there. Here’s what we were reading this past week… Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

‘Sex with Data’ and 10 Other Intriguing Phrases Heard at Content Marketing World

True word nerds geek out when they discover scintillating phraseology. They store up fresh words and ideas, turn them over and over inSex with Data and Other Interesting Words from Content Marketing World 2012 their minds and look for an opportunity to lay them on some unsuspecting normal person who innocently engages them in cursory conversation. (Let me here interject an apology to Ann Handley. I promise to ‘speak human’ for the rest of this post.) If you’re an unsuspecting normal person who also relishes a good discussion on the emerging inbound marketing industry (an odd combination, I know), this is your lucky day! That’s because I am burning to share my favorite new words from last week’s Content Marketing World conference in Columbus, Ohio. Of course, these words aren’t new in the same way that “anacoluthon” may be new to some, but each concept caught my attention and got me thinking (aha!) about how I can use the information to make myself a better content marketer. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

Follow Jen:

Twitter LinkedIn Google+ 

How to Measure Content Reach

Measuring Content Marketing ReachNo matter how creative the content, the nitty gritty is still in the numbers. At the end of the day – and, more importantly, in the thick of a content marketing campaign – you need to know if your message is going the distance and resonating with your audience. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.