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Final Lap: Top Reads for Week Ending Jan. 11
Last week, our mojo-gushing link builder wrote ‘Always Be Reading’: the Link Builder’s Mantra. Funny thing is, we all have this mantra at the office. So, what have we been […]
Final Lap for December 7: Best Web Marketing Articles This Week
According to Oscar (Fingal O’Flahertie Wills) Wilde, an Irish writer, poet and playwright, “You can never be overdressed or overeducated.” Although we’re not sure about the overdressed part, we agree […]
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Good Inbound Marketing Reads (and a Bonus) from the Week of November 26
At Pole Position Marketing, we’re one heck of a smart team. Some of it’s just natural ability. The rest is because we read smart stuff written by other smart people […]
Final Lap for November 16: Our Favorite Reads This Week
If you’re not growing in your profession, you’re stagnating. That’s why we keep learning, learning, learning about inbound marketing! Here’s a wrap-up of the best stuff we’ve learned this week…
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Final Lap for November 9: Good Web Marketing Reads
Every day our Pole Position Marketing team learns at least one new thing. (Really, the number is closer to 100). That’s because we consume and apply useful, well-researched inbound marketing […]
‘Sex with Data’ and 10 Other Intriguing Phrases Heard at Content Marketing World
True word nerds geek out when they discover scintillating phraseology. They store up fresh words and ideas, turn them over and over in their minds and look for an opportunity […]
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How to Measure Content Reach
No matter how creative the content, the nitty gritty is still in the numbers. At the end of the day – and, more importantly, in the thick of a content […]
Feed the Penguin Good PR
A penguin and an experienced public relations pro have a lot in common. They know how to stay cool. They recognize when something smells fishy. And they both play an […]
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Boost Inbound Leads with ‘Accelerate Your B.L.O.G.’ Seminar
Pole Position Marketing is on a quest! In partnership with the Canton/Stark Convention and Visitors’ Bureau and the Pro Football Hall of Fame, we want to help Northeast Ohio businesses and non-profits […]
Market Smart in Stormy Times: Market Content
While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times. “Economies around the world are stalling and US jobs […]
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Too Bad We Didn’t Write ‘Optimize’ First
Kudos to Lee Odden of TopRank Online Marketing for beating us to the punch. If Stoney deGeyter and I had collaborated on a book for the inbound marketing industry, it […]
From the Rooftop: Pole Position Marketing Recognized by IABC Cleveland
I know many people think web marketing is all about technology. But, at its heart, effective web marketing is about good communication and how it builds good relationships – between […]
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Search Ranking Crash Course, a One-day Web Marketing Seminar
Website rankings dead last? Not getting the website results your business needs? It’s time to get back in the race! Sign up for Pole Position Marketing’s Search Ranking Crash Course, […]
Think Before You Pay Too Much for Social Media Monitoring
With the meteoric rise of social media marketing, it only makes sense that tools to monitor those marketing efforts would proliferate. Paid tools run the gamut, from blessedly affordable (for solopreneurs […]