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Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

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Does Your Website Design Make a Good First Impression?

Design Considerations Infographic Part 1 Your website is one of the first impressions that someone will get of your business. This means that the design of your site—how it looks and feels, how visitors interact with it, etc.—is critical to making a good first impression, not to mention keeping the visitor engaged from start to finish. A website is far more than an informational brochure; it is an interactive experience with your company, services, products and more. The more you design your website to fulfill this interactive role, the more likely you are to have a website that actually generates money for your business. In fact, a properly built and designed website is an effective marketing tool that returns far more than it “costs” to create. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

I Know Why Your Blog is a Ghost Town. Do You?

blog ghost town So your posts aren’t getting read. You’re publishing regularly, you socialize your posts, and you even engage with influencers online. But for whatever reason, your blog traffic isn’t what you hoped. What can you do? Let’s start with the assumption that your content is good. You know your subject matter, and your posts are truly helpful to the audience you want to reach. Let’s also assume that your writing is easy to read, you add visual appeal to each post, and you’re actively promoting it. Yet given all that, your readership isn’t growing. You may not know the problem, but I do! Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

With Great Social Media Opportunity Comes Requires Great Responsbility

  Great social media opportunity requires great responsibility I love the line in Spider-Man (the Toby Maguire films, not the emo-travesty, suckfest of the recently updated versions), “With great power comes great responsibility.” It’s an absolutely true line that everyone should take to heart. After all, we all wield some form of power in our lives and businesses. (Including the filmmakers of The Amazing Spiderman, who clearly abused their powers by letting these films see the light of day.) As you have probably already figured out, the title of this post is a play on words from that great line. And while my version is probably considerably less important in the grand scheme of life, it’s no less true for any business looking to succeed online. As with all things businesses strive to do, doing social media with greatness is essential. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Does Your Website Navigation Make Visitors Feel Like Deer in Headlights?

Website navigation should not be overwhelming Over the past few years, there has been a growing trend for websites to turn their navigation into a complete sitemap, presenting as many options to their visitors as humanly possible. The thinking behind this is to make it easy for visitors to quickly get to where they need. You know, the 3-click rule? Unfortunately, this is faulty thinking. While the 3-click rule applies (visitors should be able to reach just about any page within 3 clicks from the home page), it is by no means a trump all to good usability. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Make Sure Your Awesome Content Gets Found – Optimize It!

The importance of content optimization SEO (Search Engine Optimization, for you noobs) is less about working keywords into content than it is about ensuring the messaging of the content aligns with the visitors’ needs. Keyword integration is a valuable part of that, but the keywords are more about using the language your audience uses than anything else. More than anything, though, SEO is about uncovering and fixing website problems that can prevent your awesome content from being found in the first place. In addition to optimizing for keywords, it’s the job of the SEO to find solutions for hidden site architectural issues, navigational problems, site speed issues and usability concerns. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Want Real Authority? Own Your Content, Don’t Rent

The importance of owning your content We all know the “pros” to owning a home (or anything, for that matter) vs. renting. One of the big ones is control. You can paint the walls whatever color you want, have 10 dogs and put pink flamingos in your front yard if you want (unless you’re in one of those strict home associations, but that’s another story). The same applies to your content. Social media is a great platform for authority building, but it’s essentially rented space. It limits what you can do, having to work within the confines of the particular network. While they may not have a problem with pink flamingos, they all have their own set of rules, and even an inadvertent violation can have disastrous consequences. What’s the workaround? Own the content channel! Do you know what a self-owned social media platform is called? A blog. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Don’t Be A Content Hoarder: Make it Sharable

Don't be a content hoarder, make content shareable. Many people think that making their content “sharable” means adding social icons to the bottom of their posts. Social icons give your readers an opportunity to share your content, but that has nothing to do with whether your content is sharable or not. How many readers do you get on a piece of content versus the number of times that content is shared? It’s probably shared a lot less than it’s read, right. That’s understandable, but the goal is to increase the share rate of your content overall. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Give Your Website Regular Check Ups

Regular website checkups are important If there is one constant on the internet, it’s that things change constantly. While many businesses design a site and leave it alone, it is rare that some force, internal or external, doesn’t change how it performs over time. Most likely, it’s new content being added, whether it’s new blog posts published, products added or removed, a tool being updated or some other site update. But it’s not always you. You could be susceptible to issues caused by a completely different website. Perhaps you linked to another site in a blog post in the past, only to find that site is long gone months or years later. That link is now the cause of a poor user experience should someone click on it. Websites evolve. And with every change that is made to a site, there is a possibility for something to go wrong. That means, regardless of whether you’re making active updates to your site or not, you need to put your site through a regular site check up. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....