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Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

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How to Get Search Engine Rankings in 2014

How to Get Rankings in 1999Continue Reading


Download The Best Damn Web Marketing Checklist

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

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Not Just Another “Merry Christmas” Post

Merry Christmas from Pole Position MarketingHow do you write a post about “the true meaning of Christmas” without sounding preachy? I don’t have a problem with Santa Claus, gift giving, the throwing out a “What I Want for Christmas” wish list. That’s all good fun. But I want to write something about the actual meaning of Christmas, without coming across like a televangelist barking at you from the TV screen looking for more money to pay for his hair transplant. I want to write a post that you’ll want to read. This is the dilemma our team ran into when we brought up the idea to write a Christmas post. And it all started when we were trying to figure out how we can demonstrate our company ethos to those ouside our walls.Continue Reading


Download The Best Damn Web Marketing Checklist

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Yeah, But… You Don’t Guarantee Your SEO

Yeah, But... It's time to bring your business up to speed When you’re looking for a quality SEO company to work with, it’s smart to go through a vetting process for each one. One of the things people often look for is some kind of guarantee on the work being done. It makes sense. If we buy a TV, we want to know if we can return it if it’s defective. If we hire a plumber to fix our sink, we want a guarantee that the sink will work. SEO doesn’t fall into the same kind of categories as products or services that can easily be backed up with a you’ll-get-exactly-what-you-want guarantee. We are not a product that should perform for a certain amount of time before breaking. It is not handiwork that relies solely on the skill of the person performing the task. Yes, SEO does require a lot of skill, just like many professions do. But asking an SEO to guarantee their work is like asking a lawyer to guarantee you’ll win the case, a doctor to guarantee you’ll get well, or an advertiser to guarantee the ad campaign they created will bring in X amount of new business. Those things cannot be guaranteed because they rely on factors outside of the skill of the person performing the work.Continue Reading


Download The Best Damn Web Marketing Checklist

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

“It’s All About the Visitors,” Is All But a Big Fat Freaking Lie

fingers crossed

Google talks about focusing your site only on visitors, then requires us to do things that don’t directly benefit them. [tweet]

While the SEO community is busy manipulating websites to outperform more worthy sites to rank in Google, Google has spent the last 15+ years tweaking their algorithm to prevent these dastardly manipulations from corrupting their search results. At least that’s how some people view the work SEOs perform. Much of the web marketing community would disagree with my opening statement, as do I, but it persists due to a lot of so-called “SEO” providers out there looking for a quick buck at the expense of their unsuspecting clients. Although that statement does seem to be what Google often thinks of our industry as a whole as well. Google talks a lot about focusing your site on your visitors and not doing things to the site specifically for search engine rankings. Then they ask require us to do things to our website that neither benefits our visitors, nor benefits the website.Continue Reading


Download The Best Damn Web Marketing Checklist

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

[Video] The Importance of Social Media in Search Rankings

In the past two months I’ve had the opportunity to speak at two large industry conferences, Pubcon and SMX Social Media Marketing. A recurring theme at both conferences was the impact of social media–social signals to be exact–on search rankings. As social media matures, the search engines are finding social proof increasingly valuable in determining the worth of content and websites. Traditional search engine optimization techniques, while still valid and necessary, can’t go it alone. Marketers who aren’t developing integrated quality social media, content and SEO strategies may soon lose their edge in search rankings.Continue Reading


Download The Best Damn Web Marketing Checklist

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Yeah, But… I Already Rank For My Company Name

Yeah, But... It's time to bring your business up to speed Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them “Yeah, Butters.” And if you’ve been following this series, you understand why. One of the common objections we hear is, “But we already rank for our company name, so why do I need SEO?” There are a couple dynamics at play here. One, you’re probably seeing personalized results, not necessarily what the rest of the world sees. And two, because… and this is important here… UNLESS YOU’RE A WELL-KNOWN BRAND, NOBODY IS SEARCHING FOR YOUR COMPANY NAME!!! [tweet]Continue Reading


Download The Best Damn Web Marketing Checklist

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Overcoming Client Expectations of Impossible Results

Overcome Expectations of Impossible Results Navigating unrealistic client expectations can be one of the most unpleasant things a web marketer deals with in their job. Even though many marketers complain that the client “just doesn’t get it,” often the problem lies with the marketer, not the client. When clients engage in web marketing services, they often have three types of expectations: rankings, growth and involvement. In my latest post on Search Engine Land, How to Overcome Your Client’s Expectations of Impossible Results, I take a look at these three expectations, where they originated and how to overcome them.Continue Reading


Download The Best Damn Web Marketing Checklist

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Not Every Piece of Web Content Is a Masterpiece—Nor Should It Be

There are two types of writers:
  1. Those who write and produce masterpieces
  2. Those who write to produce masterpieces
The difference between the two is that the first one is a better writer than the second.

Writing to Produce a Masterpiece

Book with Flying PagesThe writer who writes to produce masterpieces probably writes a lot less, and a lot less likely to be happy with the content they produce. There is always a flaw, always something to be edited, tweaked or fixed. Writing to produce masterpieces is paralyzing! George Lucas is a great example. Most would agree that Star Wars was a masterpiece. But 20 years after the original move was released, George Lucas decided to do some more tweaking and changing to his original classic, producing the crapfest Special Editions, complete with more critters, creatures and unneeded comic relief. Continue Reading


Download The Best Damn Web Marketing Checklist

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

SEO is a Partnership, Not a Solo Endeavor

SEO Requires Teamwork Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible for anything? Or is there reasonable argument that they both can be held responsible? A couple years ago I wrote out an SEO’s Bill of Rights as well as an SEO Client’s Bill of Rights. Both articles are worth a read as they lay out some of the expectations that both SEOs and their clients should be able to agree to. But I wanted to extend that conversation a bit, especially in light of the recent news of an SEO company getting sued for lack of results and engaging in spammy practices.Continue Reading


Download The Best Damn Web Marketing Checklist

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Assembling the Big SEO Puzzle One Small Piece at a Time

I’ve always said that SEO is really about baby steps. While there are almost always some easy big wins when dealing with a site’s architecture, for the most part, successful SEO is a combination of hundreds of different things. Pieces of the SEO success puzzleOn algorithmic signals alone, there are over 200 that factor into how a page ranks. That number may or may not include local and mobile signals. Then add on top of that usability and conversion optimization, you’re easily looking at several hundred individual issues that can, and often do, effect how your site performs against your competitors. Can you optimize for all of these signals overnight? In a week? Over the course of a month? Generally, no. It takes years. And that’s assuming all the issues are static, but they are not. They evolve, change, disappear and new issues appear on a regular basis. Some of the signals are page specific, some are site-wide, and others are entirely off the page where the SEO has little, if any control.Continue Reading


Download The Best Damn Web Marketing Checklist