Social media has become the medium by which everyone shares what they like or dislike (when will they come up with a button for that?), love or loathe. So, as not to be left out of the party, search engines look for ways to incorporate social signals into their ranking algorithms.
In my latest post on Search Engine Journal, I share why social media has changed the SEO landscape forever—and why that’s not a bad thing. For example, links are less important today, while sharing quality content via social media is a smart move for your business. Find out why SEO just isn’t as effective anymore without an assist from social.
Read the full article on SearchEngineJournal.com
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One of the most precious commodities in today’s always-connected world is time. Everyone’s is limited, and everyone wants more of it. Alas, there are only 24 hours in a day (and you have to fit eating and sleeping in there somewhere). That makes building a successful blogging strategy for your business all the more important.
In my latest post on The SEM Post, Blogging Tools You Need to Succeed, I share why listening has to come before the writing process, having a repository for all your blog post ideas, and setting up distribution to more easily share your posts on social media. You don’t have to use every blogging tool at your disposal, but employing some will save time in the end.… Continue Reading