great content needs engagement

With Great Content Comes (The Need For) Great Engagement

  Speaking of cliches, (we weren’t, but let’s pretend) we’ve all heard the classic line from the movie, Field of Dreams: “If you build it, they will come.” Many marketers […]

Posted on by Stoney G deGeyter
webpage message

Web Pages Need More than Content. They Need A Message

Before writing content for your website, you need to think about the message you want to convey. Not just the overall message or theme of your website, but the message […]

Posted on by Stoney G deGeyter
Digital marketing expectations

Winning the Digital Marketing Expectations Race

When it comes to building your search presence, you’re always going to have competition in the search results. Even if your direct competitors are not engaged in web marketing, search […]

Posted on by Stoney G deGeyter
Secrets of successful digital marketing

The 3 Secrets of Successful Digital Marketing

A successful web marketing campaign comes down to three things: Knowledge of successful web marketing tactics and strategies The skill of the marketers implementing those strategies The amount of time […]

Posted on by Stoney G deGeyter
Visual appeal

Forget Keyword Optimization, What About Visual Appeal?

Anyone who has spent time perfecting landing pages for PPC or other ads knows that it’s not just the content that determines the success or failure of the page. In […]

Posted on by Stoney G deGeyter
content marketing tips

3 Content Marketing Tips For Newbies

I was asked to provide three content marketing tips by Beacon for a roundup post. Here is my response. Check out the whole article with advice from 17 other experts such […]

Posted on by Stoney G deGeyter
Memorial Day

The One Thing Americans Can Agree On

Even as divided as our nation now is heading into the 2016 Presidential Election, there is one thing we all can (or should) agree on: Those who lost their lives in defense […]

Posted on by Stoney G deGeyter
80-20 social media rule

The 80/20 Rule of Social Media Marketing

In 1896, Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Seeing something there, he observed this phenomena on other areas of […]

Posted on by Stoney G deGeyter
Never Eat Alone book review

Review: Never Eat Alone by Keith Ferrazzi

There are two Stoney deGeyters. The first is the one you see at networking events and try to make small talk with. He’s awkward. The other is the guy you’ve […]

Posted on by Stoney G deGeyter
Amplify digital marketing

How to Use Content Strategy to Amplify Your Digital Marketing

We’ve all heard the familiar cliches associated with digital marketing: Content is king. SEO is dead. We’re all publishers now. In a sense, these are all true. The important thing, though, is […]

Posted on by Stoney G deGeyter