Blogging isn’t a one-and-done item on your web marketing checklist. It’s a long-term endeavor. In fact, until blogs go the way of web directories, once you start blogging you really cannot stop. Not if you want to maintain the value of all the time and energy you’ve invested thus far.
There are certain components to blogging that will hold their value over time. Great, evergreen content you’ve published will be universally valuable. However, if you don’t keep producing blog content on an active basis, even great ranked evergreen content will lose it’s value and appeal, both to search engines and readers alike.
To create a valuable blog you have to plan to be in it for the long term. There are no shortcuts to creating a great and valuable blog. On the flip side, there are tons of shortcuts to creating a lame blog. But perhaps that’s a post for another day… “Blogging Shortcuts That Will Get Your Readers Excited To Leave”. Has a nice ring to it. Read the full post at Search Engine Guide!
When using images on your website, consider adding text to the image title attribute. This title text often appears when the visitor hovers their mouse over the image making it a great place to add additional relevant information.
… Continue Reading