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Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

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Web Marketing Education Never, Ever Stops

Web marketing education is ongoing.When I was a kid I used to think about certain careers that required constant schooling and vowed to avoid them at all cost. It looks like I failed to fulfill my vow. If there is one truth about web marketing it’s that it requires constant, ongoing education. One of the requirements of my company is that every strategist spend at least 5 hours per week on education. That time is built into their expectations. If they are not spending five hours each week growing in their job then they are failing at it. While many colleges are now offering courses on web marketing, there is truly no better education than what you get by actually doing the work. In this field, text books are out of date by the time they are printed. Which means the most up-to-date information you’ll find regarding web marketing strategies can be found on blogs and ebooks published today. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Even Your About Us Page Shouldn’t Be About You

Even your about us page should be more about your visitor than you. I love a good About Us page. This page provides an opportunity to tell your visitors a bit about you and your company. A little bragging is always fun! A good About Us page should tell your visitors everything they need to know about you that helps them be comfortable engaging in business with you. But that’s not all. While your About Us page content technically is all about you, it still shouldn’t be all about you. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Don’t Treat Your Web Marketing as a Project to be Managed

Web marketing can't be managed like other projects.   Let’s face it: web marketing is a HUGE animal. To get our “arms around it,” so to speak, it’s tempting to treat it like a project. You know how to handle projects. Or if you don’t, you can always hire a project manager to do it, right? Um, not so much. We learned the hard way that web marketing can’t be treated as any other project. Learn from our experience by reading my latest SEMRush article that illustrates the four reasons web marketing CAN’T be project managed. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

The [Keyword] Is Out There

Don't give up on your keyword search. As The X-Files told us every week for 9 years, “The Truth Is Out There”. Of course that can mean anything and for this post the truth I’m talking about is keywords. One of the things I find most interesting about SEO is that in 17 years, I have only had a couple of times where we literally ran out of keywords to target. The truth is that any site has far more keyword options and groups than existing pages on their website. What that means to you and me is that keyword optimization is an ongoing endeavor with nearly unlimited possibilities. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Social Media is a Tool, Not a Strategy

Social media is a tool, not a strategy. We often talk in terms of social media as a strategy. As such, we put together social media strategies for our clients to ensure that the efforts we put into it are effective. But social media itself is not a strategy, it’s a tool. Social media is the tool we use to implement a social media strategy, as much as a band-aid is a tool used as part of a wound healing strategy. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Long Live Narrowly Focused Keywords

Write authoritative web pages based on narrowly focused keywords. There is a lot of talk about how keywords are dead to today’s algorithms. I disagree. While we still want to create topically authoritative content, keywords still matter in creating content that is sufficiently focused on a narrow topical aspect. If you are creating content about flow meters, for example, do you think that you can create a single, topically focused page that will rank highly for just about every flow meter keyword? Probably not, and you likely don’t want to try. This is where both keyword research and keyword organization comes in. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Red Flags of Ineffective Web Marketing Agencies

How to tell if your web marketing team is irrelevant Just like any big purchase or business commitment, you want to be sure you know what you are getting when working with a web marketing team. But besides reading their blog posts and checking references, what can you do? There are actually some very common red flags that may not be obvious to the average business person, but if you know what to look for, you can easily weed out irrelevant web marketing teams. I list 12 such red flags in my latest article for Search Engine Journal. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....