They say that time is money. As cliché as it is, it really is true, especially when it comes to digital marketing. To get anywhere in digital marketing, your company has to invest a good chunk of time. And, yes, that time costs money. If you hire someone in-house, you have that person’s salary, benefits, paid time off, etc. And if you hire an agency, you are almost always paying based on the amount of time that agency is putting in, whether it is calculated in hours or x amount for a certain number of months.
In either case, the time invested in your web marketing is limited by your marketing budget. So conventional wisdom would say to choose the option that gives you the most amount of time for your budget. In that case, it’s better to hire in-house because, generally speaking, the agency “team” only give you about 1/3 of the hours of a single full-time employee for the same cost you can generally hire a full-time person for.
Unfortunately, though, deciding whether to go with an in-house marketer or an agency isn’t as simple as figuring out how many hours you will get for that budget. There are many other variables at play.