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Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Your Prescription for Web Marketing Health, Wellness and Long Life

Prescription for web marketing health Just as with your physical health, good web marketing health doesn’t happen by accident. Sure, you can get by on junk food and no exercise, but if you do that for so long, you eventually will encounter serious health issues. The same is true of your web presence. If you don’t maintain the health of your web marketing and take the recommendations of the experts, you will find your business suffering over time. Don’t let that happen to you. In my latest SEMRush article, I’ll give you the information you need to live a long, healthy online life.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

How to Know When You Need a New Website

You know you need a new website whenDo you need a new website? You may think (or hope) that your current website is fine, but it may have some underlying issues that could be inhibiting user engagement or overall performance. In my guest post for Shane Barker’s blog, I identify some red flags that may indicate that it’s time for an upgrade. Before you say that you don’t need a new website, check this article out and see if any of the warning signs listed sound familiar.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Critical Steps to Optimize Your WordPress Site For Search Engines And Visitors

How to Optimize Your WordPress SiteWordPress is an incredibly powerful content management system that can be customized in an infinite amount of ways to fit each unique website. But the focus of my latest Search Engine Journal article is about things that nearly EVERY business needs to do to get their site off on the right foot for search engine optimization and web marketing in general. Check out the article to find out what settings and plugins I recommend for most businesses.Editor’s Note: This blog was written from a presentation Stoney gave for WordCamp Dayton 2015. You can view the entire presentation on WordCamp TV.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Just Because Mobilegeddon Didn’t Happen Doesn’t Mean It Won’t Happen to You!

mobilegeddon impactLet’s face it, Mobilegeddon didn’t happen. From the short amount of time we had from Google’s announcement of a new algorithm for mobile devices to the day it was rolled out, Mobilegeddon was about as over-hyped as Y2K! (Those of you under 25 might need to look that up.)But just because Y2K didn’t bring the world’s computers crashing down around us, doesn’t mean there wasn’t a real threat. There was. We just had to spend years prepping for it. And guess what? Just because businesses who weren’t “mobile ready” on Mobilegeddon day didn’t see their business come crashing down doesn’t mean they’re safe.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Mine Your Own Mind to Overcome Writer’s Block

Mine-mind-content-ideas2 Ah, writer’s block. The force that visits writers at the most inopportune times. If you do any kind of regular writing, you have experienced it, and an infinite amount has been written about how to overcome it. But what happens when all those tricks and tips you’ve read don’t work? Well, in my latest article for Marketing Land, I explain how you can “Mine Your Own Mind For Content Ideas.” Hopefully it will help you overcome your blocks and lead to some of your best content yet!Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

The Complete Guide to Mastering Your Title Tags

The complete guide to mastering title tagsEditor’s Note: This article was originally published on 10/9/2012 and updated 7/6/2015When it comes to on-page optimization, the title tag of any given web page is the single most important piece of optimizable real estate there is. Think of it as beachfront property in the Florida Keys. Unlike other areas of a website, the optimizable space in the title tag is extremely limited but has great search visibility, which means it can really pack a punch! In fact, aside from a site’s total architecture, I can’t think of any single area of a site that holds as much sway over search engine rankings as the title tag.The title tag represents the most powerful collection of characters on the entire web page. Assuming your site architecture is in order, if you could only make one change to a page to help it rank, I’d recommend making an unoptimized title tag fully search and user-optimized. All that to say, optimizing it right is extremely advantageous!Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

A Look on the Bright Side This 4th of July

4th of JulyAs we celebrate the long 4th of July weekend (shouldn’t it always be on a weekend?), I can’t help but wonder what the Founding Fathers would think of where we now are. Some would say they are probably rolling over in their graves, but I’m going to try to keep this more on the positive (and non-political) side.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

The Best Conversion and Usability Test You’ll Never Have to Do

Website conversion and usability testTalk to any online business owner and they’ll undoubtedly tell you they are interested in improving their website’s usability and visitor conversion rates. The problem usually is that these things either take a lower priority over other marketing avenues or they simply don’t know where or how to start usability and conversion testing.If you fall into that latter camp, you’re in luck. I’m going to show you the single greatest usability test that you’ll never have to do, but it will give you a significant head start on improving your website. Not only will this test help you improve your visitor’s onsite experience, but it will also help you improve your over all conversion rates. And we all know that happier visitors and more conversions simply means more money in your pocket!So what is this test, and why won’t you have to spend a penny running it? The answer to the second question is because the test has already been run and the conclusions have been determined. The name of this conversion and usability test is called . . . wait for it. . .Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....