Velocitize your web marketing

Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Which Comes First, Content or Keywords?

Keywords or Content firstGood keyword research involves a whole lot more than just finding keywords worth optimizing. In fact, the bulk of keyword “research” time should really be focused on choosing the right keywords for the right content.Every keyword has both a meaning and an intent behind it. First you must understand the intent of the searcher. What type of content are they looking for? Are they researching, looking for how-to information, ready to buy? Slight variations for a single keyword phrase can completely change the intent of the search.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

SEO Red Flag: No Content Marketing Plan

SEO Red Flags - No Content Marketing PlanContent is the backbone of a good online marketing strategy. In fact, almost everything we do for SEO revolves around content. We fix the architecture of websites so the content can be found. We solve usability issues so visitors can engage with the content to get them through the conversion process. We optimize keywords into content so those pages will appear in search results. We publish, post, broadcast and socialize content in order to bring traffic to our sites.You can probably tell where I’m going with this. Just about all of web marketing is about making content accessible. So why is it that SEOs think they can SEO a website without having a content strategy in place?Mind boggling, huh?Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

SEO ROI is Never Satisfied . . . And You Shouldn’t Be Either

SEO ROI is Never SatisfiedI was talking to a prospect the other day who got it. He understands that web marketing never ends. You can’t just “SEO” your website and be done. It is a forever-moving goal post. That poses a problem for us web marketers trying to put together web marketing proposals. Because there is always something more to be done, the only limit on any web marketing campaign is the budget. When prospects want to know how much web marketing costs I turn the question around and ask them, “How aggressive do you want to be?”Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Image Optimization Matters – Don’t Forget About It!

 Image optimization matters In all the optimization people do, they often forget about the value of optimizing images. I’m not talking about optimizing images on a page to help the page rank better in search results but rather optimizing images so the images themselves can rank and drive more clicks to your site through visual appeal.Image optimization can be an important avenue for drawing in traffic from image search as well as social shares. A good image can compel a click through to your site just as well as a good headline!Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

SEO Red Flag: Logos for Irrelevant Search Engines

Logos for Irrelevant Search Engines are a major SEO red flag.Have you ever been shopping around for an SEO and come across a site that shows the logos of all the search engines they’ll get your ranked on? You’ve seen them: logos for Google and Yahoo, MSN, HotBot, Lycos and others. You recognize some and others seem vaguely familiar.The reason those are only vaguely familiar is because most of those logos are for irrelevant search engines. MSN? Today we call that Bing.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Internet Marketing Not Working? Maybe You’re Not Investing Enough.

If your internet marketing isn't working, it may be time to invest more.When something’s not working, whether it be a web marketing campaign or a weight loss program, people are generally pretty quick to pull the plug. But just like losing weight, it’s easy to give up too soon, and often the problem isn’t the program itself but the amount of effort someone is putting into it.The same is true of your Internet marketing campaign. If you give it a tiny budget, you will see tiny, slow results. In my latest SEMPost article, I explain why, instead of pulling the plug, you should open the floodgates on your internet marketing efforts.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

35 Steps to Make Site Search Engine Friendly From the Start

Make site search engine friendlyI’ve talked a lot on this blog about the evolution of SEO and how it’s no longer about seeing how many times you can fit the same keyword phrase into a blog post. Now you need to build an entire, strong web presence, which requires a number of things working in conjunction with good SEO. The complexity of it all is why so many people turn to web marketing agencies like us.But before you even get to that point, you have to make sure your site is built on a strong foundation so that your web marketing efforts down the line will be as effective as possible. That is the focus of my latest Search Engine Land article. Check it out to find out the 35 critical site architecture issues that need to be addressed in the website development phase.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Web Marketing Isn’t One Thing; It’s Every Thing

 Web marketing disciplinesThere are a lot of sub-sets under the big umbrella of web marketing. You have social media marketing, content strategy, conversion optimization, website design and targeted keyword optimization, to name a few. Each of these can offer a substantial–albeit limited–value on their own. But where all of these things really shine is when they work together as part of a single web marketing campaign.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

SEO Red Flag: “Links Don’t Matter”

SEO Red Flags - Links Don't MatterEvery once in a while, SEOs try to be so cutting edge that they fall off the deep end. In the past few years, there have been some pretty significant shifts in search algorithms, and cracking down on links has been one of the primary focuses at Google. But no where in there did links suddenly become irrelevant.Google even stated that they made an attempt at removing link signals completely from their algorithm and, well, the result was not what they had hoped. Which tells us that links, at this point in time, are still valuable.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....