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Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

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Not Every Piece of Web Content Is a Masterpiece—Nor Should It Be

There are two types of writers:
  1. Those who write and produce masterpieces
  2. Those who write to produce masterpieces
The difference between the two is that the first one is a better writer than the second.

Writing to Produce a Masterpiece

Book with Flying PagesThe writer who writes to produce masterpieces probably writes a lot less, and a lot less likely to be happy with the content they produce. There is always a flaw, always something to be edited, tweaked or fixed. Writing to produce masterpieces is paralyzing! George Lucas is a great example. Most would agree that Star Wars was a masterpiece. But 20 years after the original move was released, George Lucas decided to do some more tweaking and changing to his original classic, producing the crapfest Special Editions, complete with more critters, creatures and unneeded comic relief. Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

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SEO is a Partnership, Not a Solo Endeavor

SEO Requires Teamwork Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible for anything? Or is there reasonable argument that they both can be held responsible? A couple years ago I wrote out an SEO’s Bill of Rights as well as an SEO Client’s Bill of Rights. Both articles are worth a read as they lay out some of the expectations that both SEOs and their clients should be able to agree to. But I wanted to extend that conversation a bit, especially in light of the recent news of an SEO company getting sued for lack of results and engaging in spammy practices.Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

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Assembling the Big SEO Puzzle One Small Piece at a Time

I’ve always said that SEO is really about baby steps. While there are almost always some easy big wins when dealing with a site’s architecture, for the most part, successful SEO is a combination of hundreds of different things. Pieces of the SEO success puzzleOn algorithmic signals alone, there are over 200 that factor into how a page ranks. That number may or may not include local and mobile signals. Then add on top of that usability and conversion optimization, you’re easily looking at several hundred individual issues that can, and often do, effect how your site performs against your competitors. Can you optimize for all of these signals overnight? In a week? Over the course of a month? Generally, no. It takes years. And that’s assuming all the issues are static, but they are not. They evolve, change, disappear and new issues appear on a regular basis. Some of the signals are page specific, some are site-wide, and others are entirely off the page where the SEO has little, if any control.Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

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SEOs Don’t Rank Websites. That’s Google’s Job.

SEO partnership

Successful SEO Requires a Partnership

The recent news of an SEO getting sued for lack of results got me thinking about the dynamic that SEOs and their clients need to have in order for any web marketing campaign to be successful. Unlike many other industries, the success of SEO relies heavily on the client themselves. The SEO can’t just “optimize” a site and have it appear in the search results. On-page optimization is just one of the many factors that the SEO can have influence on, but rarely absolute control over. As for the rest of the factors, the SEO has even less control, but can still provide some degree of influenceshould the client choose to participate.Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

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Ask the Pit Crew: Why Aren’t People Buying on My Site?

Ask the Pole Position Marketing Pit CrewMembers of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d like answered?Ask the pit crew! This Week’s Question: Why aren’t people buying my stuff when they come to my site?

Stoney deGeyter’s Answer from an SEO Perspective:

Oooh, now that’s a loaded question. Ok, let’s assume that your stuff isn’t totally craptastic and that you are, in fact, selling high quality products or services. Let’s also assume that you’re competitive on pricing, guarantees, shipping policies, etc. So what does that leave? Two things: 1) your site just isn’t that usable or 2) you have no real credibility. If you want to get sales, both must be improved. Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

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SEO All Over All Over Again, Again: Part II*

SEO: Episode IIEver notice how there is very little originality in the entertainment industry? Every year we’re subject to the same movies and TV shows that we’ve seen time and time again, just repackaged a little differently. Movies from cartoons, movies from books, TV shows from movies, movies and TV shows from comics, comics from TV shows, etc. And then there is the sequel. And then the sequel of the sequel. Then the series of direct-to-DVD sequels that are inevitable because my kids’ kids won’t be able to get enough of the Air Bud(ies) franchise that started when I was in high school! Solomon could have been speaking of Hollywood when he said: What has been will be again, what has been done will be done again; there is nothing new under the sun. (Ecclesiastes 1:9 NIV) Then again, he could have been talking about SEO as well. Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

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Yeah, But… [My Cousin / Mom / Webmaster / Company X] Does SEO a Lot Cheaper

Yeah, But... It's time to bring your business up to speed Everyone likes to bargain shop. We don’t like paying “full price” for anything. When we do, and find out later we could have gotten it cheaper somewhere else, it really burns us. I’m no different. But one of the things I’ve realized over the years is that although I can get the “same thing” for less, rarely is it the “same thing.” I’m usually getting a whole lot less in value/product/return in exchange for a little less in cost/price. Your cousin might tell you he can manage your business, but is he capable? Your best friend might be able to unclog a sink, but can he remodel your bathroom? Your webmaster might offer “SEO services” but do they really have the education and skills to bring you success? Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

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My Big Fat Rookie SEO Mistake: 4 Ways to Avoid an SEO Disaster of Monumental Proportions

boy sitting sadlyWe’ve all made mistakes. I made a big fat rookie SEO mistake–I  allowed a client to sign a contract without fully vetting them first. I didn’t ask the right questions, and I wasn’t sure of their prospects for success. We knew what the client needed, but in this case, we forgot to fully understand what it was the client wanted and whether or not we would be able to deliver that. In my latest blog post on Search Engine Land, you can learn from my big mistake. I cover four ways to make sure you never experience your own SEO disaster with a client. And, these tips can apply to more than just selling SEO. No matter what you’re selling, you always want to vet potential clients, manage the relationship and set proper expectations for all parties involved.Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

A Simple Overview of Meta Tags

SEO Meta Tag GuideIt always amazes me at the number of people I come across who equate SEO with “adding keywords to meta tags.” As if SEO is a bag of magic beans that when properly placed, grow your site to a #1 ranking—you know, where the goose that lays the golden eggs lives. I’ve seen that movie, and it’s called a fairy tale for a reason. It’s just not true! Let’s go ahead and dispense with any magic beans misconceptions about SEO meta tags and clear the air. I’ll make this as short and painless as possible.Continue Reading


Discover Link Building Secrets from 20 Industry Pros

Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Yeah, But… I Can’t Afford SEO!

Yeah, But... It's time to bring your business up to speed In many ways I’m an extremely budget-conscious person. I don’t like spending money when I can get the same thing cheaper and just as easily. But, over the years, I began to discover a timeless truth: You truly do get what you pay for! nuggets of SEO goldUnfortunately, that’s a truth I had to learn the hard way. Cheap iPhone charging cables on Amazon rarely last long. Cheaper quotes from a handyman usually mean he doesn’t do a great job. Negotiate someone down in price, you’re usually negotiating down on quality as well. I could go on, but I think most of you have experienced what I’m talking about. Which leads me to all you Yeah Butters who think they can’t afford SEO. The truth is, you can’t afford NOT to SEO your website! [tweet]Continue Reading


Discover Link Building Secrets from 20 Industry Pros