I’ve written quite a bit about mobile design, development and optimization recently, advocating for a “mobile first” philosophy. But going “mobile first” doesn’t mean “mobile only.”
The world is going has gone mobile. All of our website marketing efforts (which includes web design and development–that’s not IT!) need to consider mobile, not as an option but as the primary way their visitors will be interacting with their websites.
In fact, when it comes to websites, we should probably begin devaluing the word “mobile” from our vocabulary. Right now we think of mobile as the device being used. However, from a programming perspective, mobile is turning more into the platform rather than the device itself.
What does that mean to you and me? Well, for starters, we don’t want to create separate websites for mobile and desktop. We can deal with coding tweaks for different browsers –do this for Chrome, that for Firefox, and now (maybe) AMP for mobile–but we don’t want to have to maintain separate websites for every platform.