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Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

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Why You Need to Get Aggressive With Your Digital Marketing

Aggressive digital marketing

There is no doubt that there are a lot of components to having a successful web marketing campaign. You have the search component and the user component. You have the SEO component and the content component. You have the organic component and the paid component. And all of these components have their own components that are needed to make them work.

With hundreds of ranking signals being used at any given time (and rarely all at once) it’s enough to make a web marketer get angry. But instead of getting angry, maybe it’s better to just get aggressive!

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

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Maximize the Value of Search Engines’ Rented Space

search engine rankings rented

Getting the top rankings in Google is usually cause for great celebration. But achieving the top spot on Google doesn’t mean you are done. You then have to worry about maintaining your status and getting the most out of it. No one stays on top forever, but in my latest Search Engine Journal article, I provide tips for how to stay there as long as possible and to get as much traffic from the top ranking while you have it.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

3 Website Navigation Mistakes That Are Destroying Your Conversions

website navigation mistakes

Everything we do on our websites come down to one thing: conversions. Whether that’s getting someone to purchase a product, engage a service, download an ebook, give us a call, or just click on an ad, it’s conversions that drive our businesses. Without them, your business website is really just a hobby.

One of the most critical elements for facilitating those conversions is your website navigation. Granted, the navigation is far down the line of assists; however, without the navigation, most players won’t even find their way out onto the playing field.

There are a lot of components to making your navigation work for your visitors, but there are three big mistakes that you’re probably making right now. And those mistakes are killing you!

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Duplicate Content Isn’t a Penalty, but It Is a Problem

duplicate content isn't a penalty

People often talk about duplicate content penalties, but in reality there is no penalty whatsoever for having duplicate content on your site. It’s really just more of a self-inflicted wound.

Let me explain. If you shoot squirrels in your backyard and accidentally shoot yourself in the foot, you can’t blame the authorities for sending you to the hospital when all they did was give you a ride. Using a 22 in your backyard to shoot squirrels may not have been a smart move, but nobody is responsible for that hole in your foot but you!

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

How Goals Impact Your Marketing Strategy and Budget

goals matter in web marketing

Comparing services from one SEO provider to another can get tricky. One provider might outline a strategy that is more heavily focused on organic SEO, while another might lean more heavily toward social media marketing. The costs between the two might be roughly the same, but each option will produce very different outcomes.

Going a step further, you might get proposals for two strategies that each include fixing site architecture issues and building a content strategy, but the pricing will be vastly different. Why?

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Market the Message, Not the Website

market the message

Within web marketing circles, you hear about developing content as a strategy to drive traffic and gain exposure. But content isn’t a strategy for marketing the website; instead, the website should be the vehicle for delivering the message that your visitor wants.

This is where many marketers and web developers go wrong. They focus on the website, then create the message around that. What they should be doing is focusing on the message and crafting everything to meet the needs of the message. The website should play a supporting role to the star of the show, namely your content messaging.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

The Long, Hard Slog of Building Website Authority

building website authority

Despite what we often see in the movies, championships aren’t won overnight. They are an accumulation of many, many hours of practice. 10,000 hours to be (in)exact.

In his book, Outliers, Malcolm Gladwell talks about the “10,000-Hour Rule.” That’s (roughly) the number of hours it takes in order to become an expert in something. Of course, like all “rules,” this one comes with a degree of skepticism and studies disproving the studies. Yada, yada, yada. But I think we can all agree that Michael Jordan wouldn’t be the great player he was without the thousands of hours he invested in practice long before he even came to the NBA.

When it comes to web marketing, however, businesses often think that they can skip the “practice” and move their site into “expert” status just by throwing money into it. Money may get you the resources to get there, but you still have to put in the time.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Why “What’s Next?” Should Be the Purpose of Every Page

webpage purpose

When building or marketing a website I think it’s easy to create content for the sake of having it available. We do our research and know what searchers are searching for, we know what solutions they are looking for, and we know what information they need to feel satisfied.

That helps us create the content for the page. But what is the purpose of the page?

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Why Searcher Intent Should Direct Your Website Content

searcher intentAs content marketing moves into the mainstream of marketing strategies, you’ll find no shortage of articles being written that tells us how to create content that our customers want. In the world of SEO, you’ll hear a lot about topical optimization and how to create content that stays focused on a single topic in order to be “authoritative.”

But those aren’t the only important things to consider when it comes to creating customer-focused content. Having a thoroughly researched topic does make for great content, but when it comes to search and keyword optimization, you need to go one step beyond that. You need your content to match the intent of the searcher.

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