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Author Archives: Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Review: Meaningful by Bernadette Jiwa

Meaningful by Bernadette Jiwa Review

How to write isn’t always about constructing words in the right way. It’s not always about empathizing with the customer’s needs, selling the benefits over the features or even providing the right messaging. Sometimes writing for your customers comes down to telling a story. Meaningful is the book about that story and how to tell it.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

The Easiest Book You’ll Ever Write

How to write a business book

Not everyone aspires to be an author, but in a world where every business is (or should be) a publisher, it makes sense to consider writing a book as a means to establish your authority and draw in new business. But before you get all tweaked just thinking about coming up with an idea, creating a pitch and shopping it around to publishers, lets look at a few shortcuts to make this the easiest process ever.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Mobile First is not Mobile Only

Mobile first strategy doesn't mean mobile only

I’ve written quite a bit about mobile design, development and optimization recently, advocating for a “mobile first” philosophy. But going “mobile first” doesn’t mean “mobile only.”

The world is going has gone mobile. All of our website marketing efforts (which includes web design and development–that’s not IT!) need to consider mobile, not as an option but as the primary way their visitors will be interacting with their websites.

In fact, when it comes to websites, we should probably begin devaluing the word “mobile” from our vocabulary. Right now we think of mobile as the device being used. However, from a programming perspective, mobile is turning more into the platform rather than the device itself.

What does that mean to you and me? Well, for starters, we don’t want to create separate websites for mobile and desktop. We can deal with coding tweaks for different browsers –do this for Chrome, that for Firefox, and now (maybe) AMP for mobile–but we don’t want to have to maintain separate websites for every platform.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

UPDATED The Complete Guide to Mastering Your Heading Tags

Guide to Heading Tags

Originally published December 4, 2012, updated January 15, 2016

Whether you are optimizing your website for search engines or your site visitors, heading tags are an important aspect of your on-page optimization strategy. The overall pull of heading tags in regards to search engines is up for debate, but very few SEOs believe they hold no value at all. While they may not be the proverbial magic bullet for instantly improving your search engine rankings, optimizing heading tags for search engines are, at the very least, another baby step toward a more perfectly optimized web page.
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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

SEO Is Only A Sliver of the Web Marketing Pie

 

web marketing components

Success is never achieved by half-assing it. And web marketing is no different. Without putting too fine of a point on it, successful web marketing requires the whole ass.

Most businesses venturing out into web marketing have a general idea of what they want: a stronger web presences. There are a lot of components that go into making your web marketing campaign successful, and they all work together.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

Is Your Digital Marketing Failing Or Is it Just Your Website?

Is Your Digital Marketing failing

Not too long ago, a prospective client came to us because they wanted to get more leads and sales online.They were doing great offline, but their online conversions just weren’t happening, and it was starting to affect their bottom line.

Of course, this isn’t new for us. Most prospects come to us because they want to grow their web presence. That’s what we do. But in this particular instance, there was more going on than meets the eye.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his "bride enjoy" and his children. Read Stoney's full bio.

Follow Stoney:

Twitter LinkedIn Google+ 

3 Monster Social Media Metrics You Absolutely MUST Track

Monster social media metrics

When it comes to social media, there’s no shortage of metrics that you can monitor to determine whether or not your efforts are successful. It’s easy to get buried in the maze of data trying to make heads or tails of it all. Stare at it too long and you’re liable to bang your head against your desk a few times.

Or run for political office.

But in the midst of all that data, there are three metrics that you may not be paying (enough) attention to:

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