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Overcoming Client Expectations of Impossible Results

Overcome Expectations of Impossible Results

Navigating unrealistic client expectations can be one of the most unpleasant things a web marketer deals with in their job. Even though many marketers complain that the client “just doesn’t get it,” often the problem lies with the marketer, not the client.

When clients engage in web marketing services, they often have three types of expectations: rankings, growth and involvement. In my latest post on Search Engine Land, How to Overcome Your Client’s Expectations of Impossible Results, I take a look at these three expectations, where they originated and how to overcome them.Continue Reading

SEO is a Partnership, Not a Solo Endeavor

SEO Requires Teamwork

Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible for anything? Or is there reasonable argument that they both can be held responsible?

A couple years ago I wrote out an SEO’s Bill of Rights as well as an SEO Client’s Bill of Rights. Both articles are worth a read as they lay out some of the expectations that both SEOs and their clients should be able to agree to. But I wanted to extend that conversation a bit, especially in light of the recent news of an SEO company getting sued for lack of results and engaging in spammy practices.Continue Reading

The ABC’s of Rapidly Growing Your Online Presence

This guest post was written by Nicholas Cardot from

ABC's of Growing Your Online Presence

Imagine with me for a moment that an individual decides to create a blog on the topic of becoming a complete and utter failure at whatever you attempt in life. After a few months, or perhaps a year, this blog becomes wildly popular. This failure blog has tens of thousands of readers, hundreds of thousands in revenue, and more social media fans and followers than can be counted. Was this blog a raging success or a monumental failure for not accomplishing the very thing it set out to teach?

Although some in the world of art can get away with flinging paint at their canvas in random splotches, working toward success in the world of online business requires a bit more planning and work. Enter the three pillars, or the ABC’s, of online business: amazing content, brilliant design, and commanding influence. These principles provide a sweeping framework that will guide you as you plan and execute your online activities.
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Yeah, But… [My Cousin / Mom / Webmaster / Company X] Does SEO a Lot Cheaper

Yeah, But... It's time to bring your business up to speed

Everyone likes to bargain shop. We don’t like paying “full price” for anything. When we do, and find out later we could have gotten it cheaper somewhere else, it really burns us.

I’m no different. But one of the things I’ve realized over the years is that although I can get the “same thing” for less, rarely is it the “same thing.” I’m usually getting a whole lot less in value/product/return in exchange for a little less in cost/price.

Your cousin might tell you he can manage your business, but is he capable? Your best friend might be able to unclog a sink, but can he remodel your bathroom? Your webmaster might offer “SEO services” but do they really have the education and skills to bring you success?

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My Big Fat Rookie SEO Mistake: 4 Ways to Avoid an SEO Disaster of Monumental Proportions

boy sitting sadlyWe’ve all made mistakes. I made a big fat rookie SEO mistake–I  allowed a client to sign a contract without fully vetting them first. I didn’t ask the right questions, and I wasn’t sure of their prospects for success. We knew what the client needed, but in this case, we forgot to fully understand what it was the client wanted and whether or not we would be able to deliver that.

In my latest blog post on Search Engine Land, you can learn from my big mistake. I cover four ways to make sure you never experience your own SEO disaster with a client. And, these tips can apply to more than just selling SEO. No matter what you’re selling, you always want to vet potential clients, manage the relationship and set proper expectations for all parties involved.Continue Reading

Final Lap: Good Reads for the Week Ending July 19

A Weekly Review of Web Marketing Articles

Unless you’ve been out in the Gamma Quandrant for the past week, you’re probably aware that the royal baby is due at any moment. Poor Kate Middleton, I doubt anyone has ever had so many pictures taken of their belly.

Anytime I’ve turned on the TV or logged onto Mybook or Twitspace, it’s all I see. One news report explained how to use social media to be the first one to know when the royal baby is born. I’m really OK with the rest of the world finding out before me.  It’s not like it’s Princess Ardala having a baby. I’m with Captain Picard on this matter.Continue Reading

Ask the Pit Crew: Why Do Crappy Sites Outrank Me?

Ask the Pole Position Marketing Pit CrewIn our new Ask the Pit Crew series, members of the Pole Position Marketing pit crew and a guest industry expert answer your web marketing questions from their unique perspectives. Have a question you’d like answered? Email it to us!

This Week’s Question: Why Do Crappy Sites Outrank Me?

Stoney deGeyter’s Answer from an SEO Perspective: 

As crappy as that site outranking you is, Google doesn’t know it’s crappy. In fact, Google thinks it’s a pretty good site. Of course, Google is not necessarily seeing the same things you are. You’re looking at how the site looks, maybe how poorly it reads. You might even be looking at some of the typical “optimization” factors that probably are not great either. But Google is looking at a lot of other things, and that “crappy” site is doing those things right.

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Yeah, But… I Don’t Want To Grow My Business

Yeah, But... It's time to bring your business up to speed

Let me just start by saying that I have a few number of pet peeves. One that really gets under my helmet is when I’m trying to help someone who won’t let me help them!

Person: Can you help me do this?

Me: Sure, you need to click here.

Person: I tried clicking over there and over there.

Me: OK, but you need to click here.

Person: I’m so mad I can’t get this to work!

Me: I understand. Just click here.

Person: All I want is to be able to do this thing. This is so frustrating! Every time I try to do something, something else goes wrong. Why doesn’t this stuff work the way I want it to.

Me: I would like to unsubscribe from this conversation.

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Final Lap: Good Reads for the Week Ending May 31

A Weekly Review of Web Marketing Articles

This week while the rest of the team was reading articles on web marketing, I came across this amazing piece of Star Wars art by John Hendrix featuring everything Star Wars he could draw from memory. You can purchase your own copy on his website. I think this would look great in the PPM office! How can we convince office manager extraodinaire and resident interior designer, Maria, that we need this?

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A Simple Overview of View-Through Conversions

What They Are

A view-through conversion is a measure of the number of online conversions that users complete after they see—but do not click—a display ad on a website.

How They Work

How a view-through conversion is tracked, recorded and analyzed will affect your conclusions about the effectiveness of your ads. Here are some things to keep in mind when collecting and analyzing them.

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