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Register Your Domain for 5 Years or More

4-Season Tree
Image Credit: FunCram

There are two reasons to register a domain name for longer periods of time: 1) you plan on being  in business for years to come and 2) you want whatever smidgen of ranking value you might get out of that.

In the grand scheme of things, registering your domain for more than a year at a time is very, very, very low on the SEO priority scale. But as a firm believer in baby steps SEO, even the smallest of small things can make a difference when it matters.

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It’s time to Prepare for the Holidays…. 2016!

Too Late for Holidays?
Image Credit: HeartstringsEmbroidery.com

Sorry folks, the holidays have come and gone. Yeah, I know it’s only mid-November, but if you want to get your site optimized for the season, well you’re too late. At best you can try to throw up a quick PPC campaign, but those take time and data to fully optimize. You’ll bring in business, but not with the best ROI.

But it’s not too late to start thinking about 2016!

I’m serious.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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38 Blogging Strategies That’ll {Knock} the Words Right Out of Your Mouth

38 Blogging Strategies That'll {Knock} the Words Right Out of Your Mouth

Everyone is a blogger these days.

That’s not necessarily a bad thing, as long as every blogger is providing actual value to the webverse. Unfortunately, that’s not always–or even usually–the case.

Most bloggers, whether it be for business or personal reasons, start blogging without any sort of plan and wind up ending their blogging career just as spectacularlessly.

There is nothing wrong with not having a plan or strategy in place when writing in your little pink diary, but a blog isn’t a diary. It’s a way to communicate your thoughts, ideas, tips, and other musings to the public. But for why?

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Give People What They Want… How They Want It

Ultraviolet

I just got my copy of Live. Die. Repeat (aka Edge of Tomorrow) on Blu-ray. I’m still old school so I like having the physical copy of movies that I buy. But since I travel a lot I have taking the time to burn all of my movies and DVDs into my iTunes account. Whenever possible, I look for movies that come with the digital copy.

It used to be easy. When a movie came with the digital copy it meant you could choose one of a few different options. Usually iTunes or Windows Media. But now, there are a lot of competing digital services, most notably, UltraViolet.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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What Do You Do With Business Cards?

Business Card Networking

I went to a local networking event the other night and collected a bunch of business cards. Now what?

It’s not a stretch to say that I collect hundreds, of business cards each year. What am I supposed to do with them? I don’t keep a Rolodex on my desk, and in today’s day and age, who does?

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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What’s That Domain Name Worth to You?

www.WillYouRememberMyDomainName.com

One of the first things you need to secure when building your web presence is your domain name. In fact, your domain name should be considered before you even choose your business name. If the business name you want doesn’t have an decent domain name available, you may be crippling your online marketing efforts before they even begin.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Good Word of Mouth Knows No Geographical Barriers

SEO has no Geographical Borders

We do a lot of local networking. As I write this I’m just hours away from heading out to one of the big networking events for our local area. I often have to ask myself, why do we do this? When your audience is national, does local networking really help?

Yes, I believe it does. Good word of mouth knows no geographical barriers.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Are Your Web Pages Printer Friendly?

Printer Friendly Web Pages

Living online as much as we do, we don’t often think about how our web site translates offline. Yes, people still print web pages for later offline reference.

How does your site appear when printed? Is the text too small or formatted poorly? Does a lot of worthless information wind up on the page? If you don’t know, go print up a couple pages of your site right now and tell me if that’s satisfactory to you.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Good Web Marketing Just Isn’t Enough To Succeed Anymore

Good Web Marketing Just Isn’t Enough To Succeed Anymore

Good Web Marketing Title Image

As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!

When the Pole Position Marketing Pit Crew begins analyzing a website and starts building a web marketing strategy, we see a lot of things that fall outside the scope of “web marketing” in general. In short, we see a lot of the shortcomings built into the business. The fact is, it’s impossible for us to develop a successful marketing campaign without first understanding, and second, addressing other business issues. While web marketing primarily deals with how visitors find and interact with the site, if the behind-the-scenes stuff is broken, there isn’t an SEO campaign in the world that will make it succeed. Why? Because Google wants to drive people to great sites that people love. Read more - see the full post at Search Engine Guide.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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