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Don’t Confuse Visitors with Company Lingo in Your Navigation

Don't confuse visitors with company lingo

One of my biggest pet peeves when browsing a website I’ve never visited before is when the navigation seems to be geared for those who are “in the know” rather than noobs like me. I hate to trash on churches and vacation resorts, but you’re some of the biggest violators of this. (I have no idea what “grow” or “go” means, and I certainly don’t know the difference between Cabin 1 and Cabin 2 without looking at every options first!)

Yeah, I get it. We all have our own terminology, and we know the way we would navigate our sites. But that’s the problem. Our site visitors are not us. All that stuff is second nature to us, but most visitors are simply not familiar enough with what we do, what we offer or what our lingo even means. It’s such a common problem, there’s even a name for it: The Curse of Knowledge.

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Book Review – Influence: The Psychology of Persuasion

Influence The Psychology of Pursasion book review

Influence: The Psychology of Persuasion
Robert B. Cialdini, PH.D.

I often classify books into categories of how easy they are to read. I love books that can explain things in simple terms without dumbing down the information. They often use lots of stories and real world examples to make the point. The book How to Win Friends and Influence People was one of the easiest books to read, yet that “simplicity” in no way diminished its impact.

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Interaction Is the Key To Your Customer’s Hearts

Interaction is the key to your customers' hearts

I talk to a lot of business leaders that think of web marketing as something that just happens. They build a site, get top rankings and the sales start rolling in. That mindset comes from the good old days of disruptive marketing. Put out a TV, radio or print ad and just wait for the phone to ring. “If you build it they will come.”

Unfortunately, it rarely works that way. Sure TV, radio and billboard ads still work in their own worlds, but the online world is different. Old school marketing requires you to “talk” hoping that someone will listen. Most people won’t, and many are annoyed that you keep interrupting their favorite TV show.

Online, it’s almost the exact opposite. There the visitor is looking for someone to talk to them, and many times they are hoping it’s you. Offline, when you stop talking the sales dry up. Online, when you stop interacting, people lose interest. In today’s online economy, engagement matters as much as, if not more than, any ad you can create.

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Does Your Website Design Make a Good First Impression?

Design Considerations Infographic Part 1

Your website is one of the first impressions that someone will get of your business. This means that the design of your site—how it looks and feels, how visitors interact with it, etc.—is critical to making a good first impression, not to mention keeping the visitor engaged from start to finish.

A website is far more than an informational brochure; it is an interactive experience with your company, services, products and more. The more you design your website to fulfill this interactive role, the more likely you are to have a website that actually generates money for your business. In fact, a properly built and designed website is an effective marketing tool that returns far more than it “costs” to create.

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Give Your Website Regular Check Ups

Regular website checkups are important

If there is one constant on the internet, it’s that things change constantly. While many businesses design a site and leave it alone, it is rare that some force, internal or external, doesn’t change how it performs over time.

Most likely, it’s new content being added, whether it’s new blog posts published, products added or removed, a tool being updated or some other site update. But it’s not always you. You could be susceptible to issues caused by a completely different website. Perhaps you linked to another site in a blog post in the past, only to find that site is long gone months or years later. That link is now the cause of a poor user experience should someone click on it.

Websites evolve. And with every change that is made to a site, there is a possibility for something to go wrong. That means, regardless of whether you’re making active updates to your site or not, you need to put your site through a regular site check up.

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Because It’s All About That Brand

brand authority

 

There is increasingly more talk about the importance of AUTHORITY when it comes to search engine rankings. Search engines don’t want to just ranked expertly optimized websites. They want to rank those that have authority. So in the midst of all this, does brand matter in the online world? YES! In fact, I discuss in my latest SEMPost article how brand authority works with website authority to boost both rankings and click throughs.

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Who’s Looking After Your Online Reputation?

It's important to protect your online reputation.

 

Everybody needs to manage their reputation online. We live in a world where anyone can say anything they want online, and there is little doubt that someone will eventually say something negative about your company. It’s up to you to be able to monitor this so you can react as needed.

For obvious reasons, large companies will need to spend a lot more time monitoring brand mentions than smaller companies, but nobody is immune. Every company, regardless of size, needs to be aware of what people are saying about them.

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3 Critical H’s of Successful Web Marketing

Successful web marketing

 

Web marketing can seem both easy and difficult at the same time. A successful online marketing campaign has a lot of moving parts, all of which have to work together in order to be effective. Any piece (SEO, content strategy, social media, usability, etc.) can stand on its own, but focusing on one over any other is like driving a car with three flat tires. It can be done, but you’re never going to get optimal speed or gas mileage.

So aside from great buzzwords like synergy, alignment and sustainability, what does it take to be successful at SEO? I’ve narrowed it down to three critical H’s:

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....