Projects are often defined by a finite amount of work that needs to be done before it’s complete. A school project has some guidelines and a due date. A house remodel starts with an idea and a definitive goal for completion. Construction has plans and an end (though it may not seem like it!).
In contrast, a process is something you do. Repeatedly. Over and over again. Many projects have processes, and many processes require short-term projects. It’s a matter of following the steps to keep moving in the desired direction, getting results along the way, but never really being finished.
Marketing is a process with many projects. A business looking to grow never says, “I’ve completed marketing. It’s done.” And web marketing is no different. For the business that wants to grow, web marketing should never end.