You have great content and calls to action. You’ve made sure you’ve addressed every thing the customer could want to know about your product or services. Specifications? Check. Value/Benefits? Check. What’s in it for them? Check? But you’re still not getting the conversions you had hoped. Why not?
Maybe you have not provided the right justifications.
Every visitor ultimately must be able to justify their decision to buy your product or service, or otherwise do business with you. [Tweet This]
Sure they may know they want it and need it, but they have to justify it as well. And not just to themselves, but often to another financially responsible partner.
A visitor who cannot justify pulling the trigger right now won’t, regardless of how pressing their need is. It’s your job to make sure it’s an easy decision to say yes. And not just yes, I’ll think about it but, yes, I’ll do it right now!
“What is the ROI?” That is the question on the tips of everyone’s tongues when it comes to investing in any type of marketing strategy. In today’s environment of hype measurement and accountability, if you don’t have a solid answer to that question, there is no budget for that strategy. But the ROI of certain online marketing tactics, such as branding and social media, go beyond what can be directly measured. I provide proof and a different way for looking at your marketing budget in my latest article for Search Engine Guide.
Everybody wants ‘em but nobody can tell you how to get ‘em – #1 Google rankings. Until now that is! I’m spilling the SEO beans and answering the unanswerable question. Read my SEMRush article to learn the 5 secrets to #1 Google rankings.
Do meta tags help improve search engine rankings? The answer is simple: Yes and no.
Since search engines generally ignore meta tags, adding keywords to these tags really isn’t going to help you move your rankings up any. That may lead you to wonder if meta description tags still matter. In fact they do because meta description tags play an important role in generating click throughs from the search results. [Tweet This]
That means if you write a good meta description (and Google displays it in the SERPs) you have a better chance of getting clicked. If Google is able to determine that your lower-ranked page is getting more clicks than a higher ranked page, that could be the catalyst to pushing you up some spots.
Everything we do with our websites has a cause and effect. It’s just not always what we think. Many SEOs blow off meta description tags because they don’t have a direct impact on ranking. But if you ask me, an indirect impact can be just as good, if not better.
Why? Because it causes us to focus more on the customer than on the search engines. If we were able to get better rankings by adding keywords to a meta description, that won’t automatically translate into getting more targeted visitors to our site. However, when you focus your meta tag on providing value to searchers, every click you get will be far more valuable. And if that value translates into better rankings, it’s a dual win.
Most of us don’t like jerks who are always telling people what to do. I’m one of those people that likes to figure things out for myself, so if you tell me what needs to be done, I’ll either get it done or ask for help if I don’t know. But I don’t like to be told how to do something because it takes away my opportunity to figure it out.
But when it comes to your website, your visitors want to follow the alpha male. That’s right, they want to be told what to do and, in many cases, how to do it. [Tweet This] They want everything spelled out for them so there is no guesswork and no chance of getting it wrong.
In fact, they just don’t want to have to think about it.
I recently watched an episode of Malcolm in the Middle on Netflix. It was the episode where Reese joins the army. If you know anything about the show, Reese is the kid that doesn’t listen to anybody. But in the army, he finally gave up. He turned his brain off and did only and exactly what he was told to do. The drill sergeant says he’s never had a finer soldier cross his path.
Of course, hi-jinx ensue as the radios are broken and the commander cannot communicate with Reese. He is simply paralyzed, unable to make a decision. As a result, his team is soundly defeated in a war game.
But this is a great analogy to visitors on our website. If they are not told what to do, many will simply do nothing. Do you want them to “download” your ebook, or “buy your product”? Don’t make them have to figure that out for themselves, tell them. And make sure that you provide all the links and instructions along the way. It needs to be so easy, even Reese could do it.
I’m guessing you’re reading this because that headline got your attention. Many of you probably wanted to see what kind of scam I’m running. Unfortunately, many others are probably looking for such a deal. But you won’t get one from me. Why? Because deals like this are no deal at all.
You never know when that good idea is going to come. Could be in the middle of the night, it could be while watching TV, or even while reading this blog post. Got a good blog post idea in your head right now? Good, now remember it.
But don’t forget about that email you have to respond to, the co-worker who’s bouncing ideas off you, the customer who’s asking questions, the kids who are staaaaaaarving, and the trash that forgot to be taken out.
Now, do you still remember that idea? Chances are, you will have forgotten your good idea if you didn’t take a few seconds to jot it down. [Tweet This] … Continue Reading
There isn’t necessarily a right or wrong answer for that question. The key thing to remember is not to overwhelm your visitors with a massive set of results that are only quasi-relevant to the search being performed. Your site is only limited in focus, therefore your internal site search results should be limited as well. [Tweet This]
Getting frustrated because your SEO efforts just don’t seem to be paying off? You are not alone. A well run SEO campaign WILL show results over time, but you aren’t typically going to experience “overnight success.”
But you want to see results now, right? Well, I have some good news: There are a few strategies that you can put into place that, if done right, can give you some immediate results, and more importantly, REVENUE! I provide 3 such strategies in my latest LinkedIn post.
With nearly seven billion mobile subscriptions throughout the world, mobile has changed the way consumers interact with businesses each day. Whether it’s from a tablet or smartphone, consumers are using their mobile devices to create relationships with brands they care about.
As a business owner, it’s essential to create a mobile design for your business’ website. Especially if you want to keep up with future mobile trends, you’ll have to create a mobile design that will make you more accessible to consumers.