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Web Marketing Blog Post Archives

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Do Visitor’s Know When You’re Open or Available?

Yes, We're Open

It may sound like a ridiculous thing to have to say, but far too many businesses continue to neglect this “obvious” thing: Display your hours of operation on your contact page.

Many of us now work in a 24/7 environment. People can email us or call and leave a voice mail at all hours. But even if that’s you, we all know there are better times to reach you than others. Let people know when those hours are.

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Customize Your Blog Post URLs

permalinks

Did you know you can customize your URLs for each of your blog posts? No, I’m not just talking about adding “/blog” into your URL structure, but actually customizing the URL permalink.

In WordPress you can go into settings to set the default permalink structure. In the image above you can see that we set our permalink to “/emp/” followed by the post name. This is the start. But that post name itself is editable.

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How Do You Get Your Site Out of Penalty? Fix It!

Fix SEO Penalties

Over the past several years many businesses have found their sites hit with a Google penalty of some kind. Whether it be due to lousy content or crappy links, Google has made it clear that site’s that employ those tactics may see temporary success, but their time will come. And it did for a lot of websites out there. For these businesses, the question then becomes, how do you get your site out of a penalty?

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Keywords are Still Relevant. Ignore Those Who Say Otherwise.

Keyword Research

Recently, a lot of SEOs trying to sound relevant and cutting edge will tell you that keywords no longer matter. They believe that somehow, search engines are able to do a topical analysis of content without reading keywords, or that they are so advanced that you can say everything but the keyword you want to rank for and acheive a top search engine position.

Sigh.

While search engines are getting smarter about correlating related topical words, keywords still matter. A lot.

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Is Your Website Fat Finger Friendly?

Fat Fingers

I mean no disrespect to anybody who has fat fingers. I think when it comes to mobile phones, if you’re over 5 years old, your fingers are considered fat. I’d recommend a finger workout but that might derail this post entirely.

If you’re going to go through the trouble of creating a mobile friendly site, make sure your links work for those actually using that device. Fingers are far less accurate than a mouse pointer. You don’t just get to point and click. On a mobile device it’s more like point and hope you click the right spot!

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A Simple Thank You

I am thankful

Heavenly Father, I thank you for life.

I thank you for family and friends, for loved ones and companions.

I thank you for a home to keep me warm and a bed to sleep in in comfort.

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Giving Thanks vs. Being Thankful

8 Thinks to be Thankful For

Today we celebrate Thanksgiving. Instead of just giving thanks, maybe we need to just be thankful. What’s the difference? Giving thanks is a one-time event. It’s great to give thanks and to let people know they are appreciative. But being thankful is, well, it’s like giving thanks all the time.

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Register Your Domain for 5 Years or More

4-Season Tree
Image Credit: FunCram

There are two reasons to register a domain name for longer periods of time: 1) you plan on being  in business for years to come and 2) you want whatever smidgen of ranking value you might get out of that.

In the grand scheme of things, registering your domain for more than a year at a time is very, very, very low on the SEO priority scale. But as a firm believer in baby steps SEO, even the smallest of small things can make a difference when it matters.

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It’s time to Prepare for the Holidays…. 2016!

Too Late for Holidays?
Image Credit: HeartstringsEmbroidery.com

Sorry folks, the holidays have come and gone. Yeah, I know it’s only mid-November, but if you want to get your site optimized for the season, well you’re too late. At best you can try to throw up a quick PPC campaign, but those take time and data to fully optimize. You’ll bring in business, but not with the best ROI.

But it’s not too late to start thinking about 2016!

I’m serious.

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....