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Web Marketing Isn’t One Thing; It’s Every Thing

 

Web marketing disciplines

There are a lot of sub-sets under the big umbrella of web marketing. You have social media marketing, content strategy, conversion optimization, website design and targeted keyword optimization, to name a few. Each of these can offer a substantial–albeit limited–value on their own. But where all of these things really shine is when they work together as part of a single web marketing campaign.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Book Review: The Unexpected

Book review The Unexpected

Not to get all religious on you, but The Unexpected was a life-changing book for me. Well, maybe not life-changing, but definitely business-changing. I read this on the heels of Badass, and combined, they were like a one-two punch to the head. Together, these books will change your entire thinking and perspective on customer service.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Mine Your Own Mind – The Podcast

 

Content podcast

A couple of weeks ago, Marketing Land published an article I wrote about making your old content new again called “12 Ways to Mine Your Own Mind for Content Ideas.”  I was asked to discuss the article with Mark Tennant on his podcast A Slice a Day, a daily broadcast that discusses content marketing. Check out the podcast, and please read the article, if you haven’t already. I would love to read any of your thoughts regarding rebooting old content, so please comment below!


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Your Prescription for Web Marketing Health, Wellness and Long Life

Prescription for web marketing health

 

Just as with your physical health, good web marketing health doesn’t happen by accident. Sure, you can get by on junk food and no exercise, but if you do that for so long, you eventually will encounter serious health issues. The same is true of your web presence. If you don’t maintain the health of your web marketing and take the recommendations of the experts, you will find your business suffering over time. Don’t let that happen to you. In my latest SEMRush article, I’ll give you the information you need to live a long, healthy online life.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Mine Your Own Mind to Overcome Writer’s Block

Mine-mind-content-ideas2

 

Ah, writer’s block. The force that visits writers at the most inopportune times. If you do any kind of regular writing, you have experienced it, and an infinite amount has been written about how to overcome it. But what happens when all those tricks and tips you’ve read don’t work? Well, in my latest article for Marketing Land, I explain how you can “Mine Your Own Mind For Content Ideas.” Hopefully it will help you overcome your blocks and lead to some of your best content yet!

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Don’t Confuse Visitors with Company Lingo in Your Navigation

Don't confuse visitors with company lingo

One of my biggest pet peeves when browsing a website I’ve never visited before is when the navigation seems to be geared for those who are “in the know” rather than noobs like me. I hate to trash on churches and vacation resorts, but you’re some of the biggest violators of this. (I have no idea what “grow” or “go” means, and I certainly don’t know the difference between Cabin 1 and Cabin 2 without looking at every options first!)

Yeah, I get it. We all have our own terminology, and we know the way we would navigate our sites. But that’s the problem. Our site visitors are not us. All that stuff is second nature to us, but most visitors are simply not familiar enough with what we do, what we offer or what our lingo even means. It’s such a common problem, there’s even a name for it: The Curse of Knowledge.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Book Review – Influence: The Psychology of Persuasion

Influence The Psychology of Pursasion book review

Influence: The Psychology of Persuasion
Robert B. Cialdini, PH.D.

I often classify books into categories of how easy they are to read. I love books that can explain things in simple terms without dumbing down the information. They often use lots of stories and real world examples to make the point. The book How to Win Friends and Influence People was one of the easiest books to read, yet that “simplicity” in no way diminished its impact.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....