Velocitize your web marketing

Web Marketing Blog Post Archives

Marketing Category

Tips and Pitfalls to Avoid When Hiring a Sales Rep

 

Hiring a sales rep

I was asked by Small Business Trends to offer some insight into hiring the first salesperson for a company. My comments are included in the Small Business Trends article “How to Hire Your First Sales Rep.” This is the text of the entire answer I gave Small Business Trends. Be sure to check out their article for more advice from other business owners.

A few years ago, we hired our first sales person (in a long time), and, not knowing what we were doing, it was definitely a learning experience. The biggest hurdle for us was coming up with a proper compensation formula.

We had no idea what to expect in terms of sales the salesperson would be able to achieve. We also wanted to make it lucrative for him to work for us. We initially set a high salary and low commission with a structure in place for that to be swapped as sales increased. The idea was to pay the way during the learning process but once sales started coming in to take him off salary and move toward commission.

To our disappointment, we never hit those benchmarks. Sales were coming in, but not as much as we hoped, and we found ourselves paying a higher commission than we could afford.
Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

SEO Red Flag: Link Building

An SEO  company that offers link building could be a red flag.

Things have changed since 1998. Back then, link building was all about getting any link you could, from anybody, anywhere. Then SEOs started looking at related links, link quality, PageRank and so on. Each year, it seemed that the grip was tightening on the quality of links SEOs were trying to achieve, making link building more and more difficult.

It was always easy to get cheap and crappy links. However, it’s an entirely different matter to get a link from someone who understands the value of what they are providing. Today, link building is all but dead. At least, link building as we once knew it is dead.

Yes, links are valuable, and they likely always will be. But anyone offering “link building” as a service raises a red flag.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Why You Can’t Half @ss Web Marketing

Web Marketing Requires the Whole Ass

So you’re “doing SEO” now. That’s great, really. But if by “doing SEO” you mean that you are doing basic on-page optimization, such as adding some keywords here and there, I think you are going to be sadly disappointed in the results! Once upon a time in a marketing world far, far away, that may have been good enough to get you decent search engine rankings. Today, focusing only on traditional SEO is, quite frankly, half-assing it. As I like to say, if you are going to succeed in web marketing, you need the WHOLE ass. Find out exactly what that means in my latest LinkedIn article.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Internet Marketing Not Working? Maybe You’re Not Investing Enough.

If your internet marketing isn't working, it may be time to invest more.

When something’s not working, whether it be a web marketing campaign or a weight loss program, people are generally pretty quick to pull the plug. But just like losing weight, it’s easy to give up too soon, and often the problem isn’t the program itself but the amount of effort someone is putting into it.

The same is true of your Internet marketing campaign. If you give it a tiny budget, you will see tiny, slow results. In my latest SEMPost article, I explain why, instead of pulling the plug, you should open the floodgates on your internet marketing efforts.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Web Marketing Isn’t One Thing; It’s Every Thing

 

Web marketing disciplines

There are a lot of sub-sets under the big umbrella of web marketing. You have social media marketing, content strategy, conversion optimization, website design and targeted keyword optimization, to name a few. Each of these can offer a substantial–albeit limited–value on their own. But where all of these things really shine is when they work together as part of a single web marketing campaign.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Book Review: The Unexpected

Book review The Unexpected

Not to get all religious on you, but The Unexpected was a life-changing book for me. Well, maybe not life-changing, but definitely business-changing. I read this on the heels of Badass, and combined, they were like a one-two punch to the head. Together, these books will change your entire thinking and perspective on customer service.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....