Q: How many ways should visitors be able to contact you?
A: All of them
Yeah, that’s a bit simplistic, but it’s true. Every visitor has a preference as to how they want to contact companies they are considering doing business with. And that preference might be different depending on the need they have at the time.
The problem is, many websites offer only one way to be contacted: web form.
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Of course your shoppers know when they added a product to their shopping cart, they clicked the button that says, “Add to Cart!”
But let me ask you this. Have you ever stood in front of somebody’s door and rang the doorbell? What happened?
I’m guessing, if you could hear the doorbell ring, you were content to wait for an answer. But what if you didn’t? If you’re anything like me, you probably hit the doorbell button again, or even knocked just to make sure.
It’s no different with your website visitors. If visitors don’t get some kind of confirmation that the button they just clicked actually did what they intended, they’ll want to verify. And that verification removes the shopper from the sales process.
Imagine putting an item in your cart at the grocery store but not being able to see it. The only way to know what’s in your cart for certain is to find a clerk and ask them. Pretty annoying, right? Eventually, you just might get tired of shopping there.
When visitors click an “add to cart” button, make sure they know their product was successfully added without forcing them to go into the shopping cart page itself. [Tweet This] This can easily be accomplished by producing a simple pop up message that reads “added to cart” (or something similar) or, even better, by having the new product appear in an already visible minicart somewhere on the page.
These visual confirmations keep the visitor focused on shopping, not on whether or not the products they want are in their carts or not. Once the shopper disengages from the shopping process, there is a higher probability of them “checking out” early. And many of them will “check out” without making any purchase whatsoever.