Velocitize your web marketing

Web Marketing Blog Post Archives

Marketing Category

My Answers to “10 Burning Questions” on Content, PR, and SEO

web marketing questions

 

Ever want to pick my mind for my thoughts on some of the biggest topics in Internet marketing? Karan Sharma at linkbird has done it for you! They picked little ‘ol me to participate in their “10 Burning Questions” series. You can read my answers to some common web marketing questions all in one place.

Read the bog to learn how to make your content stand out, why content is important, how to keep up with content production, and how to “win” in search engine rankings.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Can You Be Content Without Getting Complacent in Your Web Marketing?

content vs complacent
It’s always tough to find the balance in life between being content and getting complacent. Contentment means you’re happy where you are. If you’re not careful, contentment can lead to complacency, which means you’re no longer striving to be better.

Yet, if you are always striving for something more, does that mean you’re not content? Not necessarily.

As with life, we try to find that balance between being content and complacent in our web marketing efforts. Translated, we want our clients to be happy with the work we’ve done but not so happy that they don’t see the value in continuing to push ahead.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

How Many Contact Options Should Your Website Provide?

website contact information
Q: How many ways should visitors be able to contact you?

A: All of them

Yeah, that’s a bit simplistic, but it’s true. Every visitor has a preference as to how they want to contact companies they are considering doing business with. And that preference might be different depending on the need they have at the time.

The problem is, many websites offer only one way to be contacted: web form.
Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Do Your Shoppers Know When Their Selection Has Been “Added to Cart?”

added to cart

Of course your shoppers know when they added a product to their shopping cart, they clicked the button that says, “Add to Cart!”

But let me ask you this. Have you ever stood in front of somebody’s door and rang the doorbell? What happened?

I’m guessing, if you could hear the doorbell ring, you were content to wait for an answer. But what if you didn’t? If you’re anything like me, you probably hit the doorbell button again, or even knocked just to make sure.

It’s no different with your website visitors. If visitors don’t get some kind of confirmation that the button they just clicked actually did what they intended, they’ll want to verify. And that verification removes the shopper from the sales process.

Imagine putting an item in your cart at the grocery store but not being able to see it. The only way to know what’s in your cart for certain is to find a clerk and ask them. Pretty annoying, right? Eventually, you just might get tired of shopping there.

When visitors click an “add to cart” button, make sure they know their product was successfully added without forcing them to go into the shopping cart page itself. [Tweet This] This can easily be accomplished by producing a simple pop up message that reads “added to cart” (or something similar) or, even better, by having the new product appear in an already visible minicart somewhere on the page.

These visual confirmations keep the visitor focused on shopping, not on whether or not the products they want are in their carts or not. Once the shopper disengages from the shopping process, there is a higher probability of them “checking out” early. And many of them will “check out” without making any purchase whatsoever.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Does Social Media Impact Search Engine Rankings?

does social media impact search engine rankings

 

It’s the question that anyone using social media as part of their web marketing wants the answer to: Does social media impact search engine rankings?

Most SEOs agree that social media marketing itself has very little direct impact on rankings. That means that doing X via social media rarely results in rankings going up.

But that doesn’t mean that social media doesn’t have any value in regards to SEO. In fact, the opposite is true. As far as we know, search engines are currently not using direct social media signals as part of their ranking algorithm. However, the benefits received from social media often do translate to those things that the search engine algorithms care a great deal about.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Get Sales Tomorrow By Providing Wishlists Today

wishlists
Image credit: jessicahtam

Not every shopper wants or is ready to buy your product or service right this moment. There is nothing you can do about that. But what you can do is encourage them to come back later.

A good method of doing just that is to provide an “add to wishlist” or “save for later” option in your shopping cart. You don’t want this call to action to be equal to or to overpower the primary “add to cart” or “checkout” options, but as a smaller, secondary option in case they are not ready to buy now.

Allowing visitors to save items in their cart will often lead to more sales later. [Tweet This]
Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Are You Going Into Web Marketing Blind? Let Checklists Be Your Guide!

use web marketing checklists

Think checklists are for novices? Think again. Keeping web marketing checklists helps ensure you don’t forget things, helps you get back on the right track when you get distracted, ensure consistency, and more. To me, navigating the massive world of web marketing is like wandering around blind.

In addition to listing the many, many advantages to using web marketing checklists, I will tell you what types of checklists you can have, when to use them, and what should be in them in my latest article for Search Engine Land.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Seal the Deal – Give Web Visitors Reasons to Say Yes!

justify their purchase

You have great content and calls to action. You’ve made sure you’ve addressed every thing the customer could want to know about your product or services. Specifications? Check. Value/Benefits? Check. What’s in it for them? Check? But you’re still not getting the conversions you had hoped. Why not?

Maybe you have not provided the right justifications.

Every visitor ultimately must be able to justify their decision to buy your product or service, or otherwise do business with you. [Tweet This]
Sure they may know they want it and need it, but they have to justify it as well. And not just to themselves, but often to another financially responsible partner.

A visitor who cannot justify pulling the trigger right now won’t, regardless of how pressing their need is. It’s your job to make sure it’s an easy decision to say yes. And not just yes, I’ll think about it but, yes, I’ll do it right now!


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

What is the ROI of Branding?

roi of branding

“What is the ROI?” That is the question on the tips of everyone’s tongues when it comes to investing in any type of marketing strategy. In today’s environment of hype measurement and accountability, if you don’t have a solid answer to that question, there is no budget for that strategy. But the ROI of certain online marketing tactics, such as branding and social media, go beyond what can be directly measured. I provide proof and a different way for looking at your marketing budget in my latest article for Search Engine Guide.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....