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3 Critical H’s of Successful Web Marketing

Successful web marketing

 

Web marketing can seem both easy and difficult at the same time. A successful online marketing campaign has a lot of moving parts, all of which have to work together in order to be effective. Any piece (SEO, content strategy, social media, usability, etc.) can stand on its own, but focusing on one over any other is like driving a car with three flat tires. It can be done, but you’re never going to get optimal speed or gas mileage.

So aside from great buzzwords like synergy, alignment and sustainability, what does it take to be successful at SEO? I’ve narrowed it down to three critical H’s:

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Why Your eCommerce Site Will Implode Without a Minicart

Minicart Checklist

The easier you make the checkout process on your eCommerce site, the more likely people will be to complete their transactions. One of the easiest things you can do to achieve this goal is provide a useful minicart.

Minicarts are often found at the top of a web page, or they may be an overlay that displays when moused over. Whatever the format, these small elements can be very powerful. Without leaving the page they are on, they allow customers to see what is in their cart and usually how much their total is so far. By eliminating the need to go to the full shopping cart page to keep track of their order, visitors have a better shopping experience and will be more inclined to follow through with their purchases.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

How A Checklist Can Make Your Web Marketing Stronger

Web marketing checklists can make your efforts stronger.

I’m a big fan of checklists and, in fact, have written the ultimate web marketing checklists in my book, The Best Damn Web Marketing Checklist, Period! You can read all kinds of posts about the virtues of checklists, but I wanted to address 7 ways that a checklist can help you improve your own web marketing efforts.

  1. “What’s next?” is never a question you have to ask because your checklist will always lead you to the next step.
  2. You get faster results because you spend less time looking for the next problem to solve. The checklist tells you where to go and what to do.
  3. You make fewer errors because you don’t have to rely on memory. Just go down the list and complete your tasks.
  4. Greater consistency in getting results by starting with what you know typically works. It’s less trial by error and more doing what works first and moving on to the unknowns later.
  5. It’s easier to delegate tasks to other members of the team. Nobody has to recreate the wheel, but instead they can jump in where the last person left off.
  6. Nothing gets missed because it’s all documented and ready to follow.
  7. Your checklist is always improving. As web marketing tactics and strategies change, your checklist can, too. This helps keep everyone on the same page, putting their efforts where they are most valuable.

If you already have your own checklists for web marketing, great. If not, check out the book linked above for the most comprehensive web marketing checklist you’ll find anywhere.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Go “All-In” With These Web Marketing Focuses

There are a number of web marketing issues that demand your full attention.

As a business person, you have a lot of issues vying for your attention. It’s tempting to put web marketing at or near the bottom of the list, checking in on it when you have time or applying some quick fixes before putting it on the back-burner. But to be truly successful in the long run, you really need to go “all-in,” particularly in terms of the 36 issues I list in my latest LinkedIn article. If you are looking for a good guide of the most important web marketing areas, check it out!

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

How to Become An Authority In Your Niche

How to become a niche authority

One of the hardest parts of being a great publisher is coming up with high-quality content that gets attention. With so many “authorities” out there, how do you become an authority on your own?

The web is full of content, free for the reading. This content can be used as a starting point for developing content of your own. Look for questions people are asking, problems in need of solutions or thoughts and ideas that you can expand on or add your own layer of expertise to. This creates a great opportunity for you to create content for your own own blog and social networks.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Q: What Is Website Authority and Why is It Important

What is website authority?

One of the questions I’m most often asked is about website authority. Most people don’t really understand what it means for a website to have authority or why having it is important. In truth, it’s a fuzzy concept. There isn’t a true “authority” metric that we can look up.  “Website authority” is really a combination of metrics all applied in varying degrees.

In fact, I’d go so far as to say that the truest measure of authority is where a page ranks for any particular keyword. Search engines want to put the most useful pages in the top positions, and that is measured looking at hundreds of different factors. Ultimately, the one page that is determined to be most relevant for a particular search gets that number one spot.

That’s authority!

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Web Marketing Education Never, Ever Stops

Web marketing education is ongoing.When I was a kid I used to think about certain careers that required constant schooling and vowed to avoid them at all cost. It looks like I failed to fulfill my vow.

If there is one truth about web marketing it’s that it requires constant, ongoing education. One of the requirements of my company is that every strategist spend at least 5 hours per week on education. That time is built into their expectations. If they are not spending five hours each week growing in their job then they are failing at it. While many colleges are now offering courses on web marketing, there is truly no better education than what you get by actually doing the work. In this field, text books are out of date by the time they are printed. Which means the most up-to-date information you’ll find regarding web marketing strategies can be found on blogs and ebooks published today.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

5 Tips to Make Sure Your eCommerce Website Rocks

5 Tips to Make Sure Your eCommerce Website Rocks

So, you’ve made the decision to get your business online. Your product or service is ready and you know it will work on the Web. You’ve tested your target audience and know there is demand. All the signs say you’ve got a great concept, now all you need is the right eCommerce site to get the ball rolling. Before you build your site, here are five important tips:

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

The [Keyword] Is Out There

Don't give up on your keyword search.

As The X-Files told us every week for 9 years, “The Truth Is Out There”. Of course that can mean anything and for this post the truth I’m talking about is keywords.

One of the things I find most interesting about SEO is that in 17 years, I have only had a couple of times where we literally ran out of keywords to target. The truth is that any site has far more keyword options and groups than existing pages on their website. What that means to you and me is that keyword optimization is an ongoing endeavor with nearly unlimited possibilities.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....