Of course your shoppers know when they added a product to their shopping cart, they clicked the button that says, “Add to Cart!”
But let me ask you this. Have you ever stood in front of somebody’s door and rang the doorbell? What happened?
I’m guessing, if you could hear the doorbell ring, you were content to wait for an answer. But what if you didn’t? If you’re anything like me, you probably hit the doorbell button again, or even knocked just to make sure.
It’s no different with your website visitors. If visitors don’t get some kind of confirmation that the button they just clicked actually did what they intended, they’ll want to verify. And that verification removes the shopper from the sales process.
Imagine putting an item in your cart at the grocery store but not being able to see it. The only way to know what’s in your cart for certain is to find a clerk and ask them. Pretty annoying, right? Eventually, you just might get tired of shopping there.
When visitors click an “add to cart” button, make sure they know their product was successfully added without forcing them to go into the shopping cart page itself. [Tweet This] This can easily be accomplished by producing a simple pop up message that reads “added to cart” (or something similar) or, even better, by having the new product appear in an already visible minicart somewhere on the page.
These visual confirmations keep the visitor focused on shopping, not on whether or not the products they want are in their carts or not. Once the shopper disengages from the shopping process, there is a higher probability of them “checking out” early. And many of them will “check out” without making any purchase whatsoever.
It’s the question that anyone using social media as part of their web marketing wants the answer to: Does social media impact search engine rankings?
Most SEOs agree that social media marketing itself has very little direct impact on rankings. That means that doing X via social media rarely results in rankings going up.
But that doesn’t mean that social media doesn’t have any value in regards to SEO. In fact, the opposite is true. As far as we know, search engines are currently not using direct social media signals as part of their ranking algorithm. However, the benefits received from social media often do translate to those things that the search engine algorithms care a great deal about.
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