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3 Components of Your Web Presence That Demand Your Attention

Three Unignorable  Components of a Sustainable Web Presence

Let’s face it, web marketing can be overwhelming, to say the least. There are 200+ ranking signals, and I personally have identified and promoted 600+ web marketing actions that make for an effective web presence.

Rather than focusing on those details, I help you take a look at the bigger picture in my latest article for Search Engine Land. There I list the “3 Components of a Sustainable Web Presence.” Of all the web marketing actions you could take, the most important ones fall into these three categories.  Find out what they are!

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Your Mission: Eradicate SEO Scammers

SEO scammers

For every honest SEO company out there, there is another promising the moon . . . and immediate top Google rankings. Shame on them! But should the SEO scammers take all the blame?

I think that the onus for honest SEO is on both the seller AND the buyer. What is your part as a potential SEO buyer? Read my latest blog post on SEMPost to find out.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Do Your Customers Know Your Mission Statement? They Should.

 

If your mission statement is important to your company, you should share it with visitors.

Just about every business has a mission. Most of us tend to keep that mission statement internal. We use it at our company meetings and make sure new employees know it, but we fail to communicate that mission to our audience. Why?

If your mission is important to your business, isn’t it important to your visitors?  Today’s customers are often looking for more than the best price. They are looking to do business with companies they identify with. Your mission statement is a chance to relate to the values of your target audience.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

A Survival Guide for the Overwhelmed Online Marketer

Internet marketing survival guide
Leave it to me to compare web marketing to a zombie apocalypse! So what do they have in common? To survive both, you need a plan. If you are preparing for the undead, you want to be sure you have a plan to protect your family and to acquire the right survival tools. For web marketing, plan is actually an acronym: P.L.A.N. To find out what it stands for and how to apply it, read my latest article for Search Engine Journal.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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It’s Clickable, But Does it LOOK Clickable?

Clickable elements of your website should look clickable

We can do all kinds of cool stuff with web pages these days. In fact, there isn’t much you can’t make a web page do with one of the many web programming languages out there. But one thing you should never do is to change the way the mouse cursor reacts to clickable links. [Tweet This]

By default, your mouse cursor is designed to appear in certain ways based on what it’s hovering over. Most of the time, it’s an arrow. When you mouse over editable text areas, it changes to look like a tall letter “I”. When the computer is thinking or waiting, the cursor might turn into an hourglass. And when you mouse over links, the cursor turns into a hand with the index finger pointing up.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Igniting Customer Connections Reinforces Importance of Experience and Engagement in Marketing

We discuss Igniting Customer Connections in this Book Review.

A marketing book review of Igniting Customer ConnectionsIgniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience & Engagement
Author: Andrew Frawley
Hardcover: 256 pages
Cost: $20.52
Published: October 27. 2014

Igniting Customer Connections, written by Epsilon President and veteran marketer Andy Frawley, introduces a new marketing approach: ROE2. Don’t worry, there is no math test at the end of this book (although for the more technical reader, there is a more in-depth discussion of the math behind the equation, which more or less made my eyes glaze over). The “formula” stands for Return on Experience X Engagement, and it simply means that by improving both experience (how customers feel) and engagement (what customers do), businesses can improve their bottom line results.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Don’t Spam Your Image Optimization

Optimize images but don't spam.

Image optimization is often an overlooked part of SEO, but for some reason images often get the crap spammed out of them by SEOs trying to improve their organic page rankings. Regardless of whether you’re optimizing an image for image search or optimizing key parts of an image for optimization of the page it resides on, a more subtle approach is needed.

When you place images into a web page you have the option of adding an alt attribute. This attribute is a place to add alternative text that will be viewable when the image doesn’t display. The purpose of the alt text is to describe the image. Period.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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