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5 Ways to Sell Your Products By Selling Yourself First

5 Ways to Sell Your Products By Selling Yourself First

5 Ways to Sell Title Image

 

When a visitor lands on your website, there are two questions they need answered:

1. How does this product or service benefit me?

and…

2. Why should I buy this product or service from you?

If your site does a good job of answering the first question, congratulations – you’re one step closer to making a sale, but that alone won’t necessarily close the deal. To push the visitor to commit, giving you money in hand, you must be able to answer the second question sufficiently as well.

And, even when you’ve done that – you’re not out of the clear yet. Tons of businesses go wrong by focusing on just these two questions. They fill their pages with plenty of benefits, stats and other figures all intended to get the sale, but they leave visitors still asking, “Why you?”

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How You Can Survive the Online Marketing Onslaught

An overwhelmed marketing expert

Being in the web marketing industry for as long as I have been gives me a unique vantage point. One thing that continually amazes me is both the changing nature of web marketing and its remarkable consistency at the same time. In the grand scheme of things, good SEO is still good SEO. What works today also worked in 1998. However, the same can’t be said in reverse, many tactics that SEOs used back in 1998 clearly no longer work today.

That’s the consistent part. So what’s changed?

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Final Lap: Winning Web Marketing Reads–June 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business. Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


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Final Lap: Winning Web Marketing Reads–May 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


Download The Best Damn Web Marketing Checklist

Final Lap: Winning Web Marketing Reads–April 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


Download The Best Damn Web Marketing Checklist

Overcoming Client Expectations of Impossible Results

Overcome Expectations of Impossible Results

Navigating unrealistic client expectations can be one of the most unpleasant things a web marketer deals with in their job. Even though many marketers complain that the client “just doesn’t get it,” often the problem lies with the marketer, not the client.

When clients engage in web marketing services, they often have three types of expectations: rankings, growth and involvement. In my latest post on Search Engine Land, How to Overcome Your Client’s Expectations of Impossible Results, I take a look at these three expectations, where they originated and how to overcome them.Continue Reading


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SEO is a Partnership, Not a Solo Endeavor

SEO Requires Teamwork

Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible for anything? Or is there reasonable argument that they both can be held responsible?

A couple years ago I wrote out an SEO’s Bill of Rights as well as an SEO Client’s Bill of Rights. Both articles are worth a read as they lay out some of the expectations that both SEOs and their clients should be able to agree to. But I wanted to extend that conversation a bit, especially in light of the recent news of an SEO company getting sued for lack of results and engaging in spammy practices.Continue Reading


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The ABC’s of Rapidly Growing Your Online Presence

This guest post was written by Nicholas Cardot from sitesketch101.com.

ABC's of Growing Your Online Presence

Imagine with me for a moment that an individual decides to create a blog on the topic of becoming a complete and utter failure at whatever you attempt in life. After a few months, or perhaps a year, this blog becomes wildly popular. This failure blog has tens of thousands of readers, hundreds of thousands in revenue, and more social media fans and followers than can be counted. Was this blog a raging success or a monumental failure for not accomplishing the very thing it set out to teach?

Although some in the world of art can get away with flinging paint at their canvas in random splotches, working toward success in the world of online business requires a bit more planning and work. Enter the three pillars, or the ABC’s, of online business: amazing content, brilliant design, and commanding influence. These principles provide a sweeping framework that will guide you as you plan and execute your online activities.
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Yeah, But… [My Cousin / Mom / Webmaster / Company X] Does SEO a Lot Cheaper

Yeah, But... It's time to bring your business up to speed

Everyone likes to bargain shop. We don’t like paying “full price” for anything. When we do, and find out later we could have gotten it cheaper somewhere else, it really burns us.

I’m no different. But one of the things I’ve realized over the years is that although I can get the “same thing” for less, rarely is it the “same thing.” I’m usually getting a whole lot less in value/product/return in exchange for a little less in cost/price.

Your cousin might tell you he can manage your business, but is he capable? Your best friend might be able to unclog a sink, but can he remodel your bathroom? Your webmaster might offer “SEO services” but do they really have the education and skills to bring you success?

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My Big Fat Rookie SEO Mistake: 4 Ways to Avoid an SEO Disaster of Monumental Proportions

boy sitting sadlyWe’ve all made mistakes. I made a big fat rookie SEO mistake–I  allowed a client to sign a contract without fully vetting them first. I didn’t ask the right questions, and I wasn’t sure of their prospects for success. We knew what the client needed, but in this case, we forgot to fully understand what it was the client wanted and whether or not we would be able to deliver that.

In my latest blog post on Search Engine Land, you can learn from my big mistake. I cover four ways to make sure you never experience your own SEO disaster with a client. And, these tips can apply to more than just selling SEO. No matter what you’re selling, you always want to vet potential clients, manage the relationship and set proper expectations for all parties involved.Continue Reading


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