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Book Review: The Unexpected

Book review The Unexpected

Not to get all religious on you, but The Unexpected was a life-changing book for me. Well, maybe not life-changing, but definitely business-changing. I read this on the heels of Badass, and combined, they were like a one-two punch to the head. Together, these books will change your entire thinking and perspective on customer service.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Mine Your Own Mind – The Podcast

 

Content podcast

A couple of weeks ago, Marketing Land published an article I wrote about making your old content new again called “12 Ways to Mine Your Own Mind for Content Ideas.”  I was asked to discuss the article with Mark Tennant on his podcast A Slice a Day, a daily broadcast that discusses content marketing. Check out the podcast, and please read the article, if you haven’t already. I would love to read any of your thoughts regarding rebooting old content, so please comment below!


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Your Prescription for Web Marketing Health, Wellness and Long Life

Prescription for web marketing health

 

Just as with your physical health, good web marketing health doesn’t happen by accident. Sure, you can get by on junk food and no exercise, but if you do that for so long, you eventually will encounter serious health issues. The same is true of your web presence. If you don’t maintain the health of your web marketing and take the recommendations of the experts, you will find your business suffering over time. Don’t let that happen to you. In my latest SEMRush article, I’ll give you the information you need to live a long, healthy online life.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Mine Your Own Mind to Overcome Writer’s Block

Mine-mind-content-ideas2

 

Ah, writer’s block. The force that visits writers at the most inopportune times. If you do any kind of regular writing, you have experienced it, and an infinite amount has been written about how to overcome it. But what happens when all those tricks and tips you’ve read don’t work? Well, in my latest article for Marketing Land, I explain how you can “Mine Your Own Mind For Content Ideas.” Hopefully it will help you overcome your blocks and lead to some of your best content yet!

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Don’t Confuse Visitors with Company Lingo in Your Navigation

Don't confuse visitors with company lingo

One of my biggest pet peeves when browsing a website I’ve never visited before is when the navigation seems to be geared for those who are “in the know” rather than noobs like me. I hate to trash on churches and vacation resorts, but you’re some of the biggest violators of this. (I have no idea what “grow” or “go” means, and I certainly don’t know the difference between Cabin 1 and Cabin 2 without looking at every options first!)

Yeah, I get it. We all have our own terminology, and we know the way we would navigate our sites. But that’s the problem. Our site visitors are not us. All that stuff is second nature to us, but most visitors are simply not familiar enough with what we do, what we offer or what our lingo even means. It’s such a common problem, there’s even a name for it: The Curse of Knowledge.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Book Review – Influence: The Psychology of Persuasion

Influence The Psychology of Pursasion book review

Influence: The Psychology of Persuasion
Robert B. Cialdini, PH.D.

I often classify books into categories of how easy they are to read. I love books that can explain things in simple terms without dumbing down the information. They often use lots of stories and real world examples to make the point. The book How to Win Friends and Influence People was one of the easiest books to read, yet that “simplicity” in no way diminished its impact.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Interaction Is the Key To Your Customer’s Hearts

Interaction is the key to your customers' hearts

I talk to a lot of business leaders that think of web marketing as something that just happens. They build a site, get top rankings and the sales start rolling in. That mindset comes from the good old days of disruptive marketing. Put out a TV, radio or print ad and just wait for the phone to ring. “If you build it they will come.”

Unfortunately, it rarely works that way. Sure TV, radio and billboard ads still work in their own worlds, but the online world is different. Old school marketing requires you to “talk” hoping that someone will listen. Most people won’t, and many are annoyed that you keep interrupting their favorite TV show.

Online, it’s almost the exact opposite. There the visitor is looking for someone to talk to them, and many times they are hoping it’s you. Offline, when you stop talking the sales dry up. Online, when you stop interacting, people lose interest. In today’s online economy, engagement matters as much as, if not more than, any ad you can create.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Does Your Website Design Make a Good First Impression?

Design Considerations Infographic Part 1

Your website is one of the first impressions that someone will get of your business. This means that the design of your site—how it looks and feels, how visitors interact with it, etc.—is critical to making a good first impression, not to mention keeping the visitor engaged from start to finish.

A website is far more than an informational brochure; it is an interactive experience with your company, services, products and more. The more you design your website to fulfill this interactive role, the more likely you are to have a website that actually generates money for your business. In fact, a properly built and designed website is an effective marketing tool that returns far more than it “costs” to create.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....