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The Outlandish Social Media Review

Outlander social media review

“Sing me a song of a lass that is gone. Say, could that lass be I?”

That lass from the Outlander Main Title Theme is I. I’m gone. Aye, I’ve turned into a total fangirl of the Outlander book series by Diana Gabaldon and the TV show on Starz as well. I started a fan Tumblr. I follow the drivers of the cast on Twitter. I’m listening to my “Outlander Inspired” playlist on Spotify as I write this.

How did this happen?!  It all started with a Facebook ad featuring a braw highlander that showed a few friends liked the page. I decided to read the first book and was hooked. Part of what has kept me hooked on the book series and TV show is social media. It feeds the addiction.

Let’s have a wee bit o’ fun and take a look at what the Outlander franchise is doing well, where they could use some help and how ye can apply it to your business.

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How (Not) to Outsource Your Social Media Marketing

Outsource social media marketingLet’s assume for a second that there is such a thing as a perfectly optimized website. There isn’t, but walk with me into the land of make believe. For the sake of this exercise, we’ll assume the following:

  • All title tags are perfectly optimized
  • All content is perfectly optimized
  • All page tags are perfectly optimized
  • The user experience is perfectly optimized
  • The site code/architecture is perfectly streamlined
  • Site speed is perfectly optimized
  • Mobile version of site performs perfectly

On top of that we’ll assume that there are no changes being made to the site, no new products being added or removed and the site has zero glitches. Essentially, it’s at 100% performance on all levels.

The question then becomes, what is left for the web marketing team to do?

Answer: a lot!

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3 Monster Social Media Metrics You Absolutely MUST Track

Monster social media metrics

When it comes to social media, there’s no shortage of metrics that you can monitor to determine whether or not your efforts are successful. It’s easy to get buried in the maze of data trying to make heads or tails of it all. Stare at it too long and you’re liable to bang your head against your desk a few times.

Or run for political office.

But in the midst of all that data, there are three metrics that you may not be paying (enough) attention to:

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Ask the Pit Crew – How Can I Use Pinterest for Business

Pinterest for business

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro.

Have a question you’d like answered? Ask the pit crew!

Today’s Question: What info can you provide about using Pinterest for businesses? I’ve used it for my own personal use, but I’m not sure how to use it for business.

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Review: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

The Art of Social Media Review

As social media becomes an increasingly ingrained part of our daily lives and the lives of our customers, businesses need to not just embrace social media to promote their businesses, but they need to become a social media culture. It’s less about using social media than it is living and breathing it within your organization. The Art of Social Media delivers a three-step process to becoming a social media power user  that serves both your audience and your business.

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5 Tips to Skyrocket Your YouTube Views

optimizing youtube videos

There are a multitude of reasons for businesses to invest in video. Considering that visual content is only getting more popular and YouTube is the second largest search engine, you can no longer afford to ignore it. But just slapping some videos up on YouTube isn’t good enough. You need to optimize them to make them more searchable and attractive to visitors.

It’s not just retail or B2C brands that can benefit from improved YouTube video optimization. It’s also beneficial for seemingly “boring” B2B businesses. We work with a B2B client in a highly technical industry that utilizes video frequently to explain the science and engineering behind their products. This past year, we helped them optimize previously published YouTube videos. Only six months into the optimization process, they saw an increase in video views of over 200%. Their video views and channel subscriptions only continue to rise.

So where should you get started? These five tips are the most important bases you’ll want to cover.

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SEO Red Flag: No Social Media Efforts

No Social Media Efforts

Technically, SEO and social media marketing are two different things. However most people looking for SEO really just want an improved web presence that results in traffic, leads and sales, regardless of the source.

SEO, strictly defined, focuses more on keyword optimization and website architecture. However, a good SEO (aka web marketing) strategy must be coupled with other web marketing services in order to succeed. One of the most important of those services is social media marketing.

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How Pizza Hut Got Social Media Criticism Right

How Pizza Hut Got Social Media Criticism Right

There’s something about Pizza Hut that takes me back to my childhood. Maybe it’s that smell when you walk in the door. I can almost hear Phil Collins “Take a Look at Me Now” playing on the jukebox when I catch a whiff of that delicious pizza.

Unfortunately, my children’s first memory of this establishment will be of Mommy almost losing her sh**. But don’t worry kids, this story has a happy ending  . . . for both us and Pizza Hut.

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