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Review: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

The Art of Social Media Review

As social media becomes an increasingly ingrained part of our daily lives and the lives of our customers, businesses need to not just embrace social media to promote their businesses, but they need to become a social media culture. It’s less about using social media than it is living and breathing it within your organization. The Art of Social Media delivers a three-step process to becoming a social media power user  that serves both your audience and your business.

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5 Tips to Skyrocket Your YouTube Views

optimizing youtube videos

There are a multitude of reasons for businesses to invest in video. Considering that visual content is only getting more popular and YouTube is the second largest search engine, you can no longer afford to ignore it. But just slapping some videos up on YouTube isn’t good enough. You need to optimize them to make them more searchable and attractive to visitors.

It’s not just retail or B2C brands that can benefit from improved YouTube video optimization. It’s also beneficial for seemingly “boring” B2B businesses. We work with a B2B client in a highly technical industry that utilizes video frequently to explain the science and engineering behind their products. This past year, we helped them optimize previously published YouTube videos. Only six months into the optimization process, they saw an increase in video views of over 200%. Their video views and channel subscriptions only continue to rise.

So where should you get started? These five tips are the most important bases you’ll want to cover.

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SEO Red Flag: No Social Media Efforts

No Social Media Efforts

Technically, SEO and social media marketing are two different things. However most people looking for SEO really just want an improved web presence that results in traffic, leads and sales, regardless of the source.

SEO, strictly defined, focuses more on keyword optimization and website architecture. However, a good SEO (aka web marketing) strategy must be coupled with other web marketing services in order to succeed. One of the most important of those services is social media marketing.

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How Pizza Hut Got Social Media Criticism Right

How Pizza Hut Got Social Media Criticism Right

There’s something about Pizza Hut that takes me back to my childhood. Maybe it’s that smell when you walk in the door. I can almost hear Phil Collins “Take a Look at Me Now” playing on the jukebox when I catch a whiff of that delicious pizza.

Unfortunately, my children’s first memory of this establishment will be of Mommy almost losing her sh**. But don’t worry kids, this story has a happy ending  . . . for both us and Pizza Hut.

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6 Quora Tips to Drive More Traffic Overnight

Quora Tips for Driving Traffic

Over the last 3 months, I’ve driven 3,375 visits from Quora. More importantly, these visits ended up in 144 forum submissions on our website.

Quora stats in Google Analytics


Quora is an extremely powerful question and answer platform that not enough website owners utilize for traffic. Well, let me rephrase that. Quora is an extremely powerful platform that not enough website owners utilize properly for traffic.  Just like any platform, there are certain nuances you need to understand to be successful.

In this post, I’m going to walk you through some tips to follow to have success driving traffic from Quora.

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With Great Social Media Opportunity Comes Requires Great Responsbility


Great social media opportunity requires great responsibility

I love the line in Spider-Man (the Toby Maguire films, not the emo-travesty, suckfest of the recently updated versions), “With great power comes great responsibility.” It’s an absolutely true line that everyone should take to heart. After all, we all wield some form of power in our lives and businesses. (Including the filmmakers of The Amazing Spiderman, who clearly abused their powers by letting these films see the light of day.)

As you have probably already figured out, the title of this post is a play on words from that great line. And while my version is probably considerably less important in the grand scheme of life, it’s no less true for any business looking to succeed online. As with all things businesses strive to do, doing social media with greatness is essential.

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Don’t Lose Focus: Keep Social Media Engagement on the Front Burner

Keep focused on social media engagement.

Have you ever heard it said that important tasks often get trumped by urgent tasks? It’s true. Every day we have a number of important things that need to get done, but when something urgent comes along, what do we do? We drop the important to take care of the urgent, regardless of how important the first task is.

This is just as true in web marketing as it is in life. Social media is an important part of building a web presence, but guess what I am most likely to put on the backburner? That’s right, my social media efforts.

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