Choosing the right social networks can make or break the success of your social media marketing. Too often, businesses choose the wrong network(s) or are constantly chasing the hot new network. I’m going to let you in on a little secret, your business may only need to be on one social network. How do you choose which network(s) to use? When working with businesses I use a four-step process to determine which networks are going to give them the biggest return.