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Why SEO Can’t Thrive Without Social Media

How Social Media Changed SEO

Social media has become the medium by which everyone shares what they like or dislike (when will they come up with a button for that?), love or loathe. So, as not to be left out of the party, search engines look for ways to incorporate social signals into their ranking algorithms.

In my latest post on Search Engine Journal, I share why social media has changed the SEO landscape forever—and why that’s not a bad thing. For example, links are less important today, while sharing quality content via social media is a smart move for your business. Find out why SEO just isn’t as effective anymore without an assist from social.

Read the full article on SearchEngineJournal.com.

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Final Lap: Winning Web Marketing Reads–May 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


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Using Social Media For Getting Leads

lead generationFact: Social media is time consuming.

If you knew you could generate solid leads for your business by using social media, would it be worth the time and financial investment? When growing your sales through social, it’s helpful to consider which channels to target as well as develop a strategy for your content, engagement and promotion that aligns with your overall marketing goals.

Effectively promoting quality content, and thoughtfully engaging with your followers and targeted influencers, is more important than being on every social platform. Pick the networks where your audience is most active and implement your strategy. For more tips on growing sales and achieving your business goals through social media, read this post I contributed to on Marketo.


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“It’s All About the Visitors,” Is All But a Big Fat Freaking Lie

fingers crossed
Google talks about focusing your site only on visitors, then requires us to do things that don’t directly benefit them. [tweet]
While the SEO community is busy manipulating websites to outperform more worthy sites to rank in Google, Google has spent the last 15+ years tweaking their algorithm to prevent these dastardly manipulations from corrupting their search results.

At least that’s how some people view the work SEOs perform.

Much of the web marketing community would disagree with my opening statement, as do I, but it persists due to a lot of so-called “SEO” providers out there looking for a quick buck at the expense of their unsuspecting clients. Although that statement does seem to be what Google often thinks of our industry as a whole as well.

Google talks a lot about focusing your site on your visitors and not doing things to the site specifically for search engine rankings. Then they ask require us to do things to our website that neither benefits our visitors, nor benefits the website.Continue Reading


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[Video] The Importance of Social Media in Search Rankings

In the past two months I’ve had the opportunity to speak at two large industry conferences, Pubcon and SMX Social Media Marketing. A recurring theme at both conferences was the impact of social media–social signals to be exact–on search rankings. As social media matures, the search engines are finding social proof increasingly valuable in determining the worth of content and websites. Traditional search engine optimization techniques, while still valid and necessary, can’t go it alone. Marketers who aren’t developing integrated quality social media, content and SEO strategies may soon lose their edge in search rankings.Continue Reading


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Seeding Infographics with Tumblr

This guest post was written by Ryan O’Connor.

Today I’d like to talk about a strategy and platform that I don’t see getting much attention in the SEO world, Tumblr. I’m going to talk specifically about how I promote infographics on Tumblr, but the same principles can be used for articles, contests and other promotional strategies.

When I “seed” an infographic my goal is to push it out to multiple channels (social media, blogs, news sites, forums, etc.) in a timely manner that increases the chance of it naturally spreading on its own and gaining additional exposure.

For this strategy, no platform has been more effective for me than Tumblr.

First, let’s get out of the way the fact that links from Tumblr subdomain blogs aren’t going to have the same SEO impact as links from sites hosted on their own domain.

What Tumblr can do though, so long as you get in front of the right audience, is increase the overall reach of your infographic.Continue Reading


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The ABC’s of Rapidly Growing Your Online Presence

This guest post was written by Nicholas Cardot from sitesketch101.com.

ABC's of Growing Your Online Presence

Imagine with me for a moment that an individual decides to create a blog on the topic of becoming a complete and utter failure at whatever you attempt in life. After a few months, or perhaps a year, this blog becomes wildly popular. This failure blog has tens of thousands of readers, hundreds of thousands in revenue, and more social media fans and followers than can be counted. Was this blog a raging success or a monumental failure for not accomplishing the very thing it set out to teach?

Although some in the world of art can get away with flinging paint at their canvas in random splotches, working toward success in the world of online business requires a bit more planning and work. Enter the three pillars, or the ABC’s, of online business: amazing content, brilliant design, and commanding influence. These principles provide a sweeping framework that will guide you as you plan and execute your online activities.
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Ask the Pit Crew: Which Social Networks Should I Choose for My Business?

Ask the Pole Position Marketing Pit CrewMembers of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro.

Have a question you’d like answered? Ask the pit crew!

This Week’s Question: 

I started a new business. Obviously, we’re using Facebook. I don’t have time to do a ton of social network sites, so I want to hit the best ones. Which ones should I choose?

Stoney deGeyter’s Answer from an SEO Perspective:

The short answer—and I always like giving the short answer before following it up with the long-winded version—is, whichever works the best for your business.

Yeah, I know. I hate answers like that, too, but in this case, it’s true. There really is no right or wrong one, other than making sure whichever one you choose is right for your business.Continue Reading


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Final Lap: Good Reads for the Week Ending August 9


A Weekly Review of Web Marketing Articles

Over the summer we did some remodeling around the PPM offices. We’ve got a new office on the second floor and our conference room is now ready for the small-group online marketing workshops we’ll begin hosting next month. They haven’t asked ME to lead a workshop yet. I don’t understand why.

Kevin had been hoping during the remodel we would get new luxurious leather office chairs. I was hoping for the Emperor 1510 LX. It’s only $21,500. I can’t imagine why Stoney wouldn’t approve that!
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