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What is the ROI of Branding?

roi of branding

“What is the ROI?” That is the question on the tips of everyone’s tongues when it comes to investing in any type of marketing strategy. In today’s environment of hype measurement and accountability, if you don’t have a solid answer to that question, there is no budget for that strategy. But the ROI of certain online marketing tactics, such as branding and social media, go beyond what can be directly measured. I provide proof and a different way for looking at your marketing budget in my latest article for Search Engine Guide.

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Can You Survive On Social Media Alone?

Social Media Tree

More and more, it seems as if we are living in a social media world. More people are looking at investing in building up their social presence, and much of it comes at the expense of other viable online marketing strategies. The question many businesses are asking is, “Can I survive on social media alone?”

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3 Ways to Get Big Wins From Social Media

social media marketing strategy

As with most things in life, you only get out of social media what you put into it. Social media provides unprecedented opportunities to reach and engage with current and potential customers. But if you simply use it to blast our your adverting message, you are likely not going to see it’s true potential.

In my latest post for Search Engine Guide, I will show you how you can get the most out of social network and get big wins for your company in the process.

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Are You Socially Easy?

social sharing

Building up an effective social presence takes a lot of work, but there is nothing wrong with being easy on social media! [Tweet This] In fact, it’s highly recommended, and there is almost no stigma attached to it.

Social media comes down to two things, engagement with others and having content worth sharing. That’s the hard part. The easy part is making your content easy to share with social sharing buttons.

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Why SEO Can’t Thrive Without Social Media

How Social Media Changed SEO

Social media has become the medium by which everyone shares what they like or dislike (when will they come up with a button for that?), love or loathe. So, as not to be left out of the party, search engines look for ways to incorporate social signals into their ranking algorithms.

In my latest post on Search Engine Journal, I share why social media has changed the SEO landscape forever—and why that’s not a bad thing. For example, links are less important today, while sharing quality content via social media is a smart move for your business. Find out why SEO just isn’t as effective anymore without an assist from social.

Read the full article on SearchEngineJournal.com.

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Final Lap: Winning Web Marketing Reads–May 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


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Using Social Media For Getting Leads

lead generationFact: Social media is time consuming.

If you knew you could generate solid leads for your business by using social media, would it be worth the time and financial investment? When growing your sales through social, it’s helpful to consider which channels to target as well as develop a strategy for your content, engagement and promotion that aligns with your overall marketing goals.

Effectively promoting quality content, and thoughtfully engaging with your followers and targeted influencers, is more important than being on every social platform. Pick the networks where your audience is most active and implement your strategy. For more tips on growing sales and achieving your business goals through social media, read this post I contributed to on Marketo.


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“It’s All About the Visitors,” Is All But a Big Fat Freaking Lie

fingers crossed
Google talks about focusing your site only on visitors, then requires us to do things that don’t directly benefit them. [tweet]
While the SEO community is busy manipulating websites to outperform more worthy sites to rank in Google, Google has spent the last 15+ years tweaking their algorithm to prevent these dastardly manipulations from corrupting their search results.

At least that’s how some people view the work SEOs perform.

Much of the web marketing community would disagree with my opening statement, as do I, but it persists due to a lot of so-called “SEO” providers out there looking for a quick buck at the expense of their unsuspecting clients. Although that statement does seem to be what Google often thinks of our industry as a whole as well.

Google talks a lot about focusing your site on your visitors and not doing things to the site specifically for search engine rankings. Then they ask require us to do things to our website that neither benefits our visitors, nor benefits the website.Continue Reading


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[Video] The Importance of Social Media in Search Rankings

In the past two months I’ve had the opportunity to speak at two large industry conferences, Pubcon and SMX Social Media Marketing. A recurring theme at both conferences was the impact of social media–social signals to be exact–on search rankings. As social media matures, the search engines are finding social proof increasingly valuable in determining the worth of content and websites. Traditional search engine optimization techniques, while still valid and necessary, can’t go it alone. Marketers who aren’t developing integrated quality social media, content and SEO strategies may soon lose their edge in search rankings.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....