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The 80/20 Rule of Social Media Marketing

80-20 social media rule

In 1896, Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Seeing something there, he observed this phenomena on other areas of life, such as noticing that 80% of his garden peas came from 20% of the pea pods. This is known as Pareto principle, or what we say in modern-day English, the 80/20 rule.

In daily application, we often find that 80% of our work only produces 20% of the results, while 20% of our efforts produce 80% of the results. The goal is to adjust how your time is spent so you’re investing in the 20% that produces 80% and trim the 80% that isn’t producing as much.

For the most part, the 80/20 rule occurs naturally, and we want to try to manipulate it to be more favorable for our success. But sometimes this is a rule that we actually want to put into effect to achieve the success we want. Social media marketing is just such a sometime.

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Which Social Networks Are Worth Your Business’ Time?

social networks for business


Choosing the right social networks can make or break the success of your social media marketing. Too often, businesses choose the wrong network(s) or are constantly chasing the hot new network. I’m going to let you in on a little secret, your business may only need to be on one social network. How do you choose which network(s) to use? When working with businesses I use a four-step process to determine which networks are going to give them the biggest return.

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The 3-3-3 Online Marketing Investment Model


online marketing investment model

Author’s note: It’s election season again, and if political candidates can run for office again and again on the same platforms, then I figured I can dust off my own online marketing investment platform for a whole new set of voters readers. You’ll find this post just as relevant today as it was when originally published in 2012.

I often think about how companies seem to haphazardly invest in online marketing. Some throw all their budget at SEO, leaving no room for PPC. Other businesses put so much money into PPC that they leave little room for social engagement. In 2012, Herman Cain, a quickly forgotten candidate for president presented what he called a 9-9-9 tax plan. Stealing from that theme I have created a 3-3-3 online marketing investment plan that will help you move forward strategically and successfully in your online marketing efforts.

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What Nobody Will Tell You About Your LinkedIn Company Page

LinkedIn Company Page Best Practices

“Oh yeah, looks great!”

This is the response you’ll probably get if you ask your spouse or friends their opinions of your LinkedIn company page. Translation: “That’s pretty terrible, but I don’t want to hurt your feelings.” Or maybe it looks OK to them, but in reality, it does nothing to help your brand. While you get kudos for having a LinkedIn page, it’s not doing you any good if it serves as a poor representation of your brand.

Why a Quality LinkedIn Page Matters

According to research, 50 percent of LinkedIn members are more likely to purchase from a company they engage with on LinkedIn. While there are plenty of other statistics and data points to support the value of a quality LinkedIn profile, this is all you really need to know. Continue Reading

Want to Be Social? Then you Gotta Be Mobile!

social media and mobile

Over the past few years, social media has really bloomed, which has made social media marketing an ever-more important part of a successful web marketing campaign. But being successful on social media often means producing content worth sharing.

But now, with the growth of mobile device usage, there is a new wrinkle to the whole aspect of social media optimization and marketing. According to a study by ShareThis, web users are almost twice as likely to share content from their mobile devices as they are from their desktops.

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The Outlandish Social Media Review

Outlander social media review

“Sing me a song of a lass that is gone. Say, could that lass be I?”

That lass from the Outlander Main Title Theme is I. I’m gone. Aye, I’ve turned into a total fangirl of the Outlander book series by Diana Gabaldon and the TV show on Starz as well. I started a fan Tumblr. I follow the drivers of the cast on Twitter. I’m listening to my “Outlander Inspired” playlist on Spotify as I write this.

How did this happen?!  It all started with a Facebook ad featuring a braw highlander that showed a few friends liked the page. I decided to read the first book and was hooked. Part of what has kept me hooked on the book series and TV show is social media. It feeds the addiction.

Let’s have a wee bit o’ fun and take a look at what the Outlander franchise is doing well, where they could use some help and how ye can apply it to your business.

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How (Not) to Outsource Your Social Media Marketing

Outsource social media marketingLet’s assume for a second that there is such a thing as a perfectly optimized website. There isn’t, but walk with me into the land of make believe. For the sake of this exercise, we’ll assume the following:

  • All title tags are perfectly optimized
  • All content is perfectly optimized
  • All page tags are perfectly optimized
  • The user experience is perfectly optimized
  • The site code/architecture is perfectly streamlined
  • Site speed is perfectly optimized
  • Mobile version of site performs perfectly

On top of that we’ll assume that there are no changes being made to the site, no new products being added or removed and the site has zero glitches. Essentially, it’s at 100% performance on all levels.

The question then becomes, what is left for the web marketing team to do?

Answer: a lot!

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3 Monster Social Media Metrics You Absolutely MUST Track

Monster social media metrics

When it comes to social media, there’s no shortage of metrics that you can monitor to determine whether or not your efforts are successful. It’s easy to get buried in the maze of data trying to make heads or tails of it all. Stare at it too long and you’re liable to bang your head against your desk a few times.

Or run for political office.

But in the midst of all that data, there are three metrics that you may not be paying (enough) attention to:

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Ask the Pit Crew – How Can I Use Pinterest for Business

Pinterest for business

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro.

Have a question you’d like answered? Ask the pit crew!

Today’s Question: What info can you provide about using Pinterest for businesses? I’ve used it for my own personal use, but I’m not sure how to use it for business.

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