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How Pizza Hut Got Social Media Criticism Right

How Pizza Hut Got Social Media Criticism Right

There’s something about Pizza Hut that takes me back to my childhood. Maybe it’s that smell when you walk in the door. I can almost hear Phil Collins “Take a Look at Me Now” playing on the jukebox when I catch a whiff of that delicious pizza.

Unfortunately, my children’s first memory of this establishment will be of Mommy almost losing her sh**. But don’t worry kids, this story has a happy ending  . . . for both us and Pizza Hut.

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6 Quora Tips to Drive More Traffic Overnight

Quora Tips for Driving Traffic

Over the last 3 months, I’ve driven 3,375 visits from Quora. More importantly, these visits ended up in 144 forum submissions on our website.

Quora stats in Google Analytics

 

Quora is an extremely powerful question and answer platform that not enough website owners utilize for traffic. Well, let me rephrase that. Quora is an extremely powerful platform that not enough website owners utilize properly for traffic.  Just like any platform, there are certain nuances you need to understand to be successful.

In this post, I’m going to walk you through some tips to follow to have success driving traffic from Quora.

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With Great Social Media Opportunity Comes Requires Great Responsbility

 

Great social media opportunity requires great responsibility

I love the line in Spider-Man (the Toby Maguire films, not the emo-travesty, suckfest of the recently updated versions), “With great power comes great responsibility.” It’s an absolutely true line that everyone should take to heart. After all, we all wield some form of power in our lives and businesses. (Including the filmmakers of The Amazing Spiderman, who clearly abused their powers by letting these films see the light of day.)

As you have probably already figured out, the title of this post is a play on words from that great line. And while my version is probably considerably less important in the grand scheme of life, it’s no less true for any business looking to succeed online. As with all things businesses strive to do, doing social media with greatness is essential.

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Don’t Lose Focus: Keep Social Media Engagement on the Front Burner

Keep focused on social media engagement.

Have you ever heard it said that important tasks often get trumped by urgent tasks? It’s true. Every day we have a number of important things that need to get done, but when something urgent comes along, what do we do? We drop the important to take care of the urgent, regardless of how important the first task is.

This is just as true in web marketing as it is in life. Social media is an important part of building a web presence, but guess what I am most likely to put on the backburner? That’s right, my social media efforts.

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Social Media is a Tool, Not a Strategy

Social media is a tool, not a strategy.

We often talk in terms of social media as a strategy. As such, we put together social media strategies for our clients to ensure that the efforts we put into it are effective. But social media itself is not a strategy, it’s a tool. Social media is the tool we use to implement a social media strategy, as much as a band-aid is a tool used as part of a wound healing strategy.

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Social Media Starts with Content . . . But WHAT Content?

Social Media Starts with Content

Social media can’t survive without content. It’s like Amazon without books (or digital music, or household items, or . . . oh, you get the point). But posting on social media can be intimidating, especially for those who are new to it. Really, what are you supposed to post?

That depends a lot on your audience, which specific network you are posting to, and even what type of voice your company has decided to use. However, there are a few tips that work universally. Here I’ll focus on two specific concepts that have been accepted as best social media practices—posting “RITE” content and following the “Rule of Thirds.”

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Relax, Not Every Social Network is Right for You

choose social network

There is certainly no shortage of social networks that you and your company can engage in. Even sticking to the most obvious networks (Facebook, Google+, Twitter, Instagram, Snapchat, and Pinterest) can be too much to keep up with. But for some reason, we feel like we at least have to try.

The truth is, unless you have full-time staff dedicated to nothing but social media engagement, you’re going to have a hard time keeping up with even a handful of social platforms. That means, you’re going to have to choose which social platforms are worth your time, energy and efforts.

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Does Social Media Impact Search Engine Rankings?

does social media impact search engine rankings

 

It’s the question that anyone using social media as part of their web marketing wants the answer to: Does social media impact search engine rankings?

Most SEOs agree that social media marketing itself has very little direct impact on rankings. That means that doing X via social media rarely results in rankings going up.

But that doesn’t mean that social media doesn’t have any value in regards to SEO. In fact, the opposite is true. As far as we know, search engines are currently not using direct social media signals as part of their ranking algorithm. However, the benefits received from social media often do translate to those things that the search engine algorithms care a great deal about.

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....