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Harness the Power of LinkedIn

Some of the biggest social media successes I’ve had as a digital marketer have been through LinkedIn. That’s why it kind of boggles my mind that so few businesses (especially […]

Facebook Dos and Don’ts

Facebook has been declared dead about as many times as SEO, Twitter and Betty White. Yes, it is, for the most part, markedly harder to get organic visibility. But despite […]

The 80/20 Rule of Social Media Marketing

In 1896, Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Seeing something there, he observed this phenomena on other areas of […]

Managing Your Social Media Rep

Like it or not, people are talking about your brand online. But that doesn’t have to be a bad thing! I had the opportunity to discuss this subject a couple of […]

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