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Harness the Power of LinkedIn

Some of the biggest social media successes I’ve had as a digital marketer have been through LinkedIn. That’s why it kind of boggles my mind that so few businesses (especially […]

The 80/20 Rule of Social Media Marketing

In 1896, Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Seeing something there, he observed this phenomena on other areas of […]

Managing Your Social Media Rep

Like it or not, people are talking about your brand online. But that doesn’t have to be a bad thing! I had the opportunity to discuss this subject a couple of […]

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