Digital marketing is a combination of art and science, though it’s probably better described as making art out of science! The job of the digital marketer is to use scientific […]
Building out your websites navigation can be tricky. The larger a site gets, the more difficult it can be to determine what elements are navigation-worthy, and which are not. Many […]
Getting visitors to your website is only the very beginning of the process of gaining a customer. Actually, it’s the second step, the first step is convincing them to click […]
SEO has come a looooong way since I started in this industry in 1998. Many of you will remember the days when optimization was as easy as getting the keyword […]
From my Pit Crew and family to all of you, we wish you a happy and safe 4th of July.
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]