What does the Internet Think of You? 3 Easy Steps to Managing your Online Reputation
Everyone, at some point, wishes they had a magic mirror like the one in Snow White. One place where you could get the scoop on yourself. In one moment, the […]
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Ask Me Why I'm Excited About Search Engine Strategies (SES) Conference in San Jose!
I just ran through the entire schedule for the Search Engine Strategies conference next week in San Jose and have marked off each of the sessions I want to attend. […]
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SEO Benchmarking Ideas
I’ve been spending quite a bit more time recently working with some of our “classic” optimized pages. Essentially, I’ve been analyzing what we’ve done in the past, trying to evaluate […]
I Want To SEE Clearly Now (Part 2)
I CAN see clearly now!! In Part 1 of this saga, I used my recent experience with a local optometrist to outline five tips for good customer service. To sum […]
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Where's the Value in Free?
I was reading a blog post by Steven Dean about collecting testimonials. I was fascinated by what he said about giving away products free of charge in return for feedback. […]
Ways to Make Your E-Commerce Site User Friendly
I recently noticed the newest selling tactic for major technology vendors: vending machines. Companies have begun selling equipment like iPods and cell phones in vending machines in major European hotels […]
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I Want To SEE Clearly Now (Part 1)
I have a story to tell. One that has been burning a hole in my stomach for six months now. That’s right, six months. Count them with me February, March, […]
Can You Make My Website Suck Please?
I am often dumbfounded when working with some websites. Often I need to make a minor update to a client page, but later realize that more dramatic changes are necessary. […]
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Tracking Down Yahoo Tracking Code
Could Yahoo make finding their conversion tracking code any more difficult? Good lord. I have several clients with existing Yahoo Search with their conversion tracking already in place. Now I’m […]
No. I Don't Want to Go to a Party in Your Pants.
Whats more important- the effort you put into the party or the invitation? Nowadays, everyone wants viral marketing. You want it. Your uncle wants it. You mom does. We all […]
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Making Sense of Keyword Matching
Since I started working at Pole Position Marketing, my family have accused me of becoming a workaholic. I guess I have to admit there must be some truth to that […]
In A Nutshell: Yahoo Smart Ads
I’ve been reading up on Yahoo’s release of SmartAds, and of all of them I find Yahoo SmartAss the most amusing, probably because I like the play on words. Search […]
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Really Bad Adventures in Search: The Case of the Round Bed
I’m starting a new series here at EMP dedicated solely to the horrible “black hole” experiences we all have from time to time- Really Bad Adventures in Search. Join me, […]
Copywriting Tip: Who are you and why are you bothering me?
Ask questions when you’re preparing to write copy. You need to know what you’re talking about in the first place. You gotta get the who, what, and why covered. Most […]
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Be Creative In Your Keyword Merger
What do you do when you have to incorporate too many keywords in too little copy or you have a group of keywords that don’t easily fit into the existing […]