Our First PAID REVIEW: Wordze Keyword Research Tool
[A note from Stoney: I signed up for a Review Me account not long after they opened their doors. Since then I sat idle by as the debate about paid […]
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To your users, "Road Closed" is just another way to say you don’t care
Last week, while driving to work I completely lost my way. For about 10 minutes I had no idea how to get here, I was supremely frustrated and I feared […]
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Copywriting Tip: The Dead Tone
Copy should be lively and induce curiosity. We all remember those professors who droned on for two hours in that monotone voice. I had one professor who at least broke […]
Don't Use Flash – Google Will Not Marry You
A quick tip to those who are attempting to gain rankings: the use of Flash on your site can make spiderability nearly impossible. Although Flash-based sites look downright gorgeous, search […]
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Let your research do the talking
I was doing my blogging rounds and came across a post about market research on American Copywriter. The image leaves you wondering why a poster regarding mental illness would be […]
Virtual Harassment: Give your Blog a Creepy Animated Version of You!
The world of marketing continues to be an ever-changing landscape that at times baffles my young mind. Sites like Digg and Facebook came out of nowhere and now are leaders […]
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Copywriting Tip: Shave it off baby!
When writing web copy cut as much garbage and fluff out as possible. Take it down to a bare minimum. Don’t overwhelm your readers with unimportant information that only distracts […]
Should you be promoted?
Sure, you know more than your boss does- who doesn’t? But aren’t you just itching to prove it? Wouldn’t you just love to have something- some piece of irrefutable proof […]
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Playing Favorites … Which PPC Platform Has The Best Reporting Features?
I spent a good part of the weekend creating and looking at PPC reports. I am hip deep (easy to happen with my [not so] grand stature) evaluating the existing […]
SEO and Image Tags
My journey into the world of SEO has recently led me into the importance of proper image tags. The extended use of images and Flash can be seen in many […]
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Are You Trashing Your SEO With Worthless Title Tags?
Title tags, the first line of code an engine looks at, the first thing a user sees, the first thing to show up on the search result page, and the […]
Videographer, Film Thyself
Viewers can smell a rat. They know the stock photos on your site aren’t your employees, and they can tell if you have ulterior motives behind your P.R. messages. I […]
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Losing The Poster In A Fire
I am going to have to second Stoney’s post about Blockbuster Total Access taking another misstep because something similar just happened to me. I joined an online forum and received […]
Table of Contents or Index?
What’s more important- The table of contents, or the index? Your answer most likely depends on the reason you’re reaching for a book to begin with. When you pick up […]
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Copywriting Tip- Plan Your Writing
It’s very tempting to sit down and knock out something – anything – just to make a start. At least that way you haven’t got a blank page or screen […]