Is Your Content Already Really Freakin’ Awesome?
Be honest, is your content great? I mean, really, really great! I’m talking stupid freakin’ awesome great? Probably not.
Go the Blogging Distance: Planning for the Long Haul
Blogging isn’t a one-and-done item on your web marketing checklist. It’s a long-term endeavor. In fact, until blogs go the way of web directories, once you start blogging you really […]
Guest Blogging, Going Strong 6-Months After it “Died”
On January 20th, Matt Cutts posted his famous rant against guest blogging. He’d just received a spammy email from someone asking to write a post for his blog …in exchange […]
Content Isn’t King Without Having Subjects
Is content still king? It depends. If your content marketing strategy lacks other elements of digital marketing, then no. For content to be effective it must be more than just […]
Don’t Be Afraid of the Blogging Monster
I’ve been writing for more than 20 years now, and my finished products have run the gamut from breaking news and feature stories in newspapers, to business profiles in trade […]
Final Lap: Winning Web Marketing Reads–May 2014
It’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member […]
There Are Keywords You Don’t Want To Target
If you’re of the flock that think keyword research was killed by Hummingbird, I urge you to reconsider. Researching your keywords has never been about finding keywords to cram into […]
5 Simple Grammar Mistakes to Avoid Like a Zombie Apocalypse
I was recently schooled on grammar—by a non-editor type at that—in a public setting, in front of other people. How could I, given what I do for a living, make […]
Not Every Piece of Web Content Is a Masterpiece—Nor Should It Be
There are two types of writers: Those who write and produce masterpieces Those who write to produce masterpieces The difference between the two is that the first one is a […]
The ABC’s of Rapidly Growing Your Online Presence
This guest post was written by Nicholas Cardot from sitesketch101.com. Imagine with me for a moment that an individual decides to create a blog on the topic of becoming a complete […]
The 5 Ws of Compelling Content
What if I told you that you could develop a solid blog writing or web content development schedule just by following five simple steps? Impossible, you say. Or, yeah, right! […]
Final Lap: Good Reads for the Week Ending July 26
My worlds collided this week. By day I’m the snarky, sometimes funny, sometimes annoying, occasionally off-color and always pointed alter ego in the office. By night I’m a sci-fi obsessed geek […]
Ask the Pit Crew: I Have a Blog for My Business, But What Should I Be Writing About?
In our new Ask the Pit Crew series, members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by […]
Yeah, But…I Can Get a $#!^ Load of Links on the Cheap
I’ve never experienced the perils involved in owning a business. Unless you count being the daughter of a car dealership owner. I know there’s a lot of pride, resources and […]
Preparing for Life After Google Reader’s Demise
Our trusty old pal Google Reader’s July 1st demise is ever upon us. While many are in mourning, to be honest, I was never really a huge Google Reader fan […]
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