My Most Awesome Ads
I read “What’s Your Highest Click Through Rate (CTR)?” last week. Comments on the blog brought up good points. CTR can rock at every level. Ideally, we’d love to see […]
Increasing PPC Clients
I am looking forward to 2008 – looking forward to increasing the number of PPC clients we manage. I started with Pole Position Marketing in May 2007 with 5 clients. […]
Team Reading List 10.25.07
PPC Success in Five Steps The Importance of Images In Linkbait Articles 11 Link Usability Tips
Google Optimizer Not Just for PPC. Who Knew?
What you might not know can hurt you! At the risk of wearing egg on my face, I am going to admit something I didn’t know. Something that kicked my […]
I Love AdWords Editor
Why I love the AdWords Editor today: For anyone who has never used, or doesn’t appreciate the glorious wonder of the Google AdWords Editor, this post is for you. And […]
Develop a Winning Negative Attitude
There is much to be said about having a positive attitude, but I have recently developed quite a negative attitude. Negative as far as keywords go that is. Personality wise […]
Taking The Wind Out Of Your Sales With Crappy Landing Pages
I’ve been researching the landing pages of PPC Management providers. I wanted to see how well their landing pages were likely to convert. We pay for the click, getting the […]
Become A Qualified Google Adwords Critic In 90 Minutes Or Less
Well, it is official: We have renewed our Google AdWords Professional Status for yet another year. For anyone who’s ever taken this test, you already know how silly and ridiculous […]
Search Engine Strategies – San Jose – Day 1
I have survived Day 1 of the Search Engine Strategies 2007 conference … albeit on information overload. It isn’t really that there was so much information that it was overwhelming. […]
SEO through PPC Eyes
There is a lot more to SEO than often meets the eye, but sometimes the SEO eye isn’t enough to make a good optimized page great. While the actual SEO […]
In A Nutshell: Yahoo Smart Ads
I’ve been reading up on Yahoo’s release of SmartAds, and of all of them I find Yahoo SmartAss the most amusing, probably because I like the play on words. Search […]
Really Bad Adventures in Search: The Case of the Round Bed
I’m starting a new series here at EMP dedicated solely to the horrible “black hole” experiences we all have from time to time- Really Bad Adventures in Search. Join me, […]
Playing Favorites … Which PPC Platform Has The Best Reporting Features?
I spent a good part of the weekend creating and looking at PPC reports. I am hip deep (easy to happen with my [not so] grand stature) evaluating the existing […]
Don't Let It Happen to You: Common PPC Mistakes
What happens when someone doesn’t know what they’re doing with PPC? They do things that make no sense – but don’t know any better. Here’s a short list of mistakes […]
Small Business PPC For Dummies
Without understanding the full scope of Pay-Per-Click advertising, a small company owner will often attempt to manage their own PPC account. They write their ad, pick their keywords, set their […]
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