Final Lap for November 16: Our Favorite Reads This Week
If you’re not growing in your profession, you’re stagnating. That’s why we keep learning, learning, learning about inbound marketing! Here’s a wrap-up of the best stuff we’ve learned this week…
Your Biggest Mistake in Measuring Social Media Success
You think social media is a channel that it’s not, because you want it to be. All those people right there for the taking with all their interests laid out […]
3 Benefits of Using an RSS Reader for Link Building
The Internet is a great place to find information, and it totally rocks as a way to connect with niche writers and interest groups. Of course, the field is vast, […]
Do You Make These 3 Online Marketing Mistakes?
Many thanks to Suzanne Arthur, owner of start-cleaning-business.com, for this helpful guest blog post. Getting into business is like buying a car. Making assumptions about how it runs can steer you […]
Let Community Be King Over Your Content
Several years ago I wrote an article declaring that content is dead and community is king. What’s most interesting about the article is that it contains zero references to Facebook […]
Seven Over-Optimization Penalty What-If’s. Are You Ready for These?
Both Google and Bing told an audience at South by South West (SXSW) that they are actively working on an over-optimization penalty in order to make their ranking algorithms better. […]
The Right Message May Not Be So Right for Your Audience
The number one key to your business growth is crafting a message that speaks to your audience. Having the right message builds up your strengths and helps you overcome any […]
Pinterest Goes No-follow. Is There Still Any Benefit?
There has been a lot of buzz around Pinterest in the last few months. The reviews have been mixed, but mostly they have been positive. This study, Pinterest Drives More […]
Think Before You Pay Too Much for Social Media Monitoring
With the meteoric rise of social media marketing, it only makes sense that tools to monitor those marketing efforts would proliferate. Paid tools run the gamut, from blessedly affordable (for solopreneurs […]
Getting Link Value Out of Your Social Media Efforts
How much link value does a tweet or Facebook like have? It just depends. White hat link builders know that, in most cases, high quality links take time to obtain. […]
10 Ways to Create and Optimize Your Video for YouTube
If you’ve been to any kind of social media seminar lately, you may have heard that making videos is the next Big Thing in online marketing. Depending on your industry […]
Marketing Q&A: What’s the difference between link building and social media?
If social media is the darling Cinderella of the current marketing world, then link building might be the u___ (unrecognized?) stepsister. When I describe link building and its important role […]
Forget the Sale. Focus on the Customer
There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about […]
Final Lap: Our Favorite Online Marketing Stuff for the Week of October 10
Our team The Pit Crew has read some informative and helpful articles on Web marketing this week. Here are our picks.
Facebook Kills Fan Message Updates and Recommends What? Buying Ads.
If you’re a Facebook fan page admin and recently attempted to update your fans via the site’s messaging system, you may have seen this notification: On September 30, Facebook will […]
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