Constructing Effective Web Pages
Even if you employ or hire programmers and designers to handle all of the coding elements of your website, it is important for you to have a basic understanding of […]
Creating a Marketing Focused Website: Site Navigation, P2
Site Navigation Be Helpful (Site Map & Search) Websites with large quantities of pages or products can easily create a navigational nightmare. Even with properly implemented navigation, visitors often find […]
Creating a Marketing Focused Website: Site Navigation, P1
Site Navigation Construction of your site navigation can make or break your website’s performance. Shoddy and haphazard navigation schemes can easily confuse visitors causing them to make that dreaded click […]
Tech in Color
For many people, one of the hardest parts about building a website is the color scheme. I have seen many websites that look professional, but the colors didn’t go together. […]
Creating a Marketing Focused Website: Product/Services Pages
Product & Service Pages If you sell anything, whether a product or a service, you need a page or sets of pages dedicated to providing details about what it is […]
Check yourself
Terry Mickelson makes a good point in his article, “Proper HTML Code For SEO” about how even the smallest errors in your HTML can really screw up your rankings. “The […]
Creating a Marketing Focused Website: Gathering the Pieces
With the exception of cloned websites, every website has its own unique characteristics. When building your site there really is no one-size-fits-all pattern to follow. Your site should be built […]
Creating a Marketing Focused Website
Many people look at a website as a separate expense from marketing. This is unfortunate and the reason why many websites under-perform in their sales potential. The Internet is still […]
Build a Bad Site
Ever been intersted in [Link no longer available] building a poor website? Here are eight things that are a must for a bad site. These hints are for both the […]
Re-Invention
Many times, a site may be doing okay on its own, which is… okay. However, lots of times, when you redesign a site with the customers and search engines in […]
Robots Text File
Searching the world wide web for the latest information, I stumbled across a website that explains how to correctly write a “robots.txt” file for your website. This file tells the […]
Does Your Site Need Bling-Bling?
Some tips for ranking higher on the search engines; make sure your keywords are clear and precise, make sure search engines can link to all your pages, and promote your […]
How User-Friendly is Your Site?
Website usability is a must for sites. People are always searching for easy-to-use, relevant sites that get them the information they need easily. Potential customers will leave your site if […]
That looks nice…But Why?
As the internet evolves, so has design and design elements that create a focused driven marketing campaign. In the old days, designers were dueling back and forth showing their skills […]
Website Conversion; Do’s and Don’ts
A website for a business is like “a virtual sales person” according to Erin Lashbrook and her article, “Website Conversion: Meet Your New Sales Rep.” The website is always there, […]
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