I have survived Day 1 of the Search Engine Strategies 2007 conference … albeit on information overload. It isn’t really that there was so much information that it was overwhelming. […]
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SES:SJ – Personalization, User Data & Search
Searcher Track, Monday 2:00 – 2:30 PM Personalization, User Data & Search Moderator: Chris Sherman, Co-Chair, Search Engine Strategies, San Jose Jonathan Mendez, Chief Strategy Officer, OTTO Digital Richard Zwicky, […]
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SES:SJ – Universal & Blended Search
Searcher Track, Monday 11:00 AM – 12:30 PM Universal & Blended Search Moderator: Chris Sherman, Co-Chair, Search Engine Strategies, San Jose Greg Jarboe, President, SEO-PR Sherwood Stranieri, Search Marketing Director, […]
SES:SJ – Public Relations Train Wrecks in the Interactive Biz: Disaster can be avoided.
Click Z Track, Monday 9:00 – 10:30 AM Public Relations Train Wrecks in the Interactive Biz: Disaster Can Be avoided. Moderator: Kevin Ryan, VP, Global Content Directory, Search Engine Strategies […]
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Copywriting Tip: Don’t be Top Heavy
Yeah, yeah, you need to start your copy with a catch, an attention grabber. We know this, but what about those readers who need a little more than a catchy […]
I Re-Pimped my Ride
I know some of you who commented on my first post about pimping my ride won’t approve, but… I really think I like it this time. Several weeks back, when […]
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Politics and Advertising: Do They Mix?
I don’t have a problem with political ads. In fact, I think the whole campaign finance reform issue is ill conceived and does the opposite of what we really want. […]
Why I Am Going To Search Engine Strategies
I have many good reasons to attend the 2007 Search Engine Strategies Conference in San Jose. First, I get to spend the entire week, nearly every waking moment, with my […]
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Team Reading List 8.16.08
New robots.txt feature and REP Meta Tags Run a StumbleUpon Advertising Campaign For Your Blog Must Read Link Building Posts From This Week Lower Keyword Focus To Improve Search Engine […]
Check Me Out In San Jose
It’s conference season for us over on the West Coast. Actually, conference season is all year, but I tend to stick to attending those that are close by… which all […]
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What does the Internet Think of You? 3 Easy Steps to Managing your Online Reputation
Everyone, at some point, wishes they had a magic mirror like the one in Snow White. One place where you could get the scoop on yourself. In one moment, the […]
Ask Me Why I'm Excited About Search Engine Strategies (SES) Conference in San Jose!
I just ran through the entire schedule for the Search Engine Strategies conference next week in San Jose and have marked off each of the sessions I want to attend. […]
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Team Reading List 8.14.08
How Personality Plays a Role in Link Baiting Web Strategy: What the Web Strategist should know about Facebook Search Marketing Industry Shake-up Imminent
Writing for Readers, Skimmers and (Yes) Non-Readers Too!
There is a lot that goes into developing good content for websites, and there are a lot of schools of thought into how to develop text that is “just right” […]
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Book Review: The Cluetrain Manifesto
The Cluetrain Manifesto: The End of Business as Usual Authors: Rick Levine, Christopher Locke, Doc Searls, David Weinberger Paperback: 190 pages Cost: $11.20 Originally Published: 2001 Cluetrain is an odd […]