Small business, especially sole proprietorships, often struggle with the whole I/we thing. How is it best to represent yourself, do you say “I” in your marketing copy or do you […]
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Improving Productivity through R & R
I’m a firm believer that overworked people are not productive people. All work and no play makes Jack a dull boy. After awhile, you start getting the zombie effect. The […]
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Happy Labor Day
To all you Americans out there taking the day off we wish you an enjoyable day of rest and relaxation. To everybody else (Americans and the rest of the world), […]
SEO for Dummies
Search Engine Optimization for Dummies Author: Peter Kent PaperBack: 384 pages, $16.49 Published: April, 2004 First, let’s get the elephant out of the way. Why am I reading an SEO […]
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SES SJ: Usability & SEO
This session was basically about website usability, under the assumption that usability and SEO go hand-in-hand, which I totally agree with. Here are some interesting points and ideas that where […]
Being Successful by Committing to Constant Growth
I’ve always had trouble fathoming those that own businesses in low growth industries. I’m not being pious, or looking down on anybody–this is just my own thought processes–but whoever got […]
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SES SJ: Buying & Selling Links
So there’s quite the debate about buying and selling links. What I heard from the experts from this session involved positions from more of a neutral perspective. You could tell […]
MSN Converts! What That Means to You (And Possibly Google Too!)
MSN isn’t exactly known for having spectacularly relevant search results, while also being pretty easily to manipulate. People often point to the low search volume that MSN provides, and relate […]
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SES SJ: Linking Strategies
Now we get into more about linking. This session covered a broad scope of link strategies ranging from directory submissions to some crazy link baiting tactics. Here are some interesting […]
SES SJ: Successful Site Architecture
This session was focused on site architecture and making your site ideal for the search engine spiders. I don’t have much to report on this session because there wasn’t much […]
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Should You Outsource Link Building
There is a good thread going on over at Search Engine Watch forums about outsourcing link building efforts and if you should or not. This question was asked by another […]
Looking for a Scape Goat
I had a client complain recently that we expected them to have too much involvement in the optimization process. What all did we ask of them? To look over the […]
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SES SJ: Link Building Basics
Ahhh, how we all love the wonderful world of link building… a world of about 25% truth and 75% speculation. I was hoping that this session would change things. Here […]
Get Lost (and don't let them follow you!)
Are you worried about internet privacy? I’m not so much (yet) but I know many are. Well, here’s a clever way to to keep “The Man” (in this case your […]
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Does Your SEO Own You?
Do you get involved in your SEO campaign, or do you let your SEO do whatever they think is best? If the latter, well, I hate to break it to […]