You already know you need a blog. That’s why you are reading this (and hopefully Part 1 on setting up a blog). But simply having a blog and posting regularly […]
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3 Ways To Create Value for Your Site Visitors
Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]
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3 Valuable Business and Marketing Uses for Wikis
The world of digital marketing is continually moving forward. And amidst all of the new developments and technological progressions, we often forget about the value and utility of the most […]
Does Your Site Content Meet Visitor Needs?
Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]
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3 Ways Your Competition Helps You Win at Digital Marketing
I’m not much into sports, but I do enjoy a good movie about them. Especially those behind-the-scenes types like Moneyball. I recently had the pleasure of listening to a former Pittsburgh Steelers […]
Critical Blog Setup Steps to Take Before You Ever Write a Word
So you’ve picked a blog platform and are ready to hit publish on your first blog post. Whoa, Nelly! We think you’ve missed a few steps. Before you ever put […]
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When to Use PDFs Over Standard Web Pages
As SEOs, we’re used to typically working with and optimizing traditional web pages. But web pages are not necessarily the right format for all web-based content. While they work for […]
How to Price Services For a Digital Marketing Company
I answered a question about pricing digital marketing services on Clarity and thought some of you might benefit from the answer: Pricing can be tricky for any industry, really, but especially […]
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Keywords Are For Conversions, Not Clicks
One of the most difficult aspects of keyword research is understanding the searcher’s intent for any given keyword. The intent determines where the searcher is in the buying cycle. Are […]
Don’t Let Your Amazing Web Marketing Be Twarted By Cybercrime
This post is based on a contribution I made to the free ebook Tips to Protect Your Business from Cybercrime by Microsoft and Small Business Trends. Digital marketing and the […]
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Does Your Website Logo Work For or Against Your Brand & Website?
Your logo directly indicates your brand identity and website identification. It’s usually the first thing your visitors see when they land on your site, and the logo serves to help […]
Search Engine Friendly vs Search Engine Optimized
Search engine friendly. Search engine optimized. Kind of sound the same, right? But they aren’t, and knowing the difference is critical to ensuring you get the results you expect from […]
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Invisibility is NOT a Website Superpower! 4 Ways to Get Your Site Seen
Who doesn’t love a good super hero? How many times in our lives have we thought about which would be the greatest superpower to have (teleportation), and what we would […]
There is No SEO Without UXO
I’ve written a lot in the past about how, in order for SEO to be effective, it needs to work in concert with other digital marketing focuses such as social […]
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The Small (But Crucial) Difference Between Absolute & Risk Free Guarantees
When it comes to providing content-oriented security assurances for your visitors, there is almost nothing better than offering some kind of guarantee. There are a lot of ways to guarantee […]