When the World Wide Web was first gearing up, companies wanted websites, but they weren’t sure why. Was a website like an ad in the Yellow Pages? Was it like […]
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How to Optimize Images in Your PDF Documents
Just like optimizing web pages, image optimization is an important part of making sure your site downloads quickly. With only two steps, PDF image optimization is pretty straightforward.
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Review: Employee Engagement 2.0 by Kevin Kruse
In Employee Engagement, Kevin Kruse lays out the reasons why you need to worry about having engaged employees and provides the how-to that will help you build more engaging–and more […]
Insider Tips for Creating and Using An Editorial Calendar
I was recently quoted by Freelance Writing in an article they wrote on editorial calendars. Below is my full response to their questions for the article. Read Freelance Writing’s full post: Editorial […]
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Product Pages Not Converting? Here’s Why
If you’re a small business owner offering a variety of products, you should be paying close attention to the web page content for those products. Too little copy, and visitors […]
Ask the Pit Crew: Can I Get Better PPC ROI with an Agency?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
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How To Optimize Fonts For Fast PDF Download
Optimizing fonts on PDFs is an important part of reducing a PDF’s download speed. For the most part, fonts have to be embedded, which increases the file size of your […]
Happy Labor Day From Pole Position Marketing
We wish all our fellow workers out there a Happy Labor Day. We hope that you can take a nice, relaxing day off, and if not, that you have a […]
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How to Optimize PRODUCT CATEGORY Pages to Move Visitors Toward Conversion
Your product category pages are often the first page internet searchers will land on, particularly if they are in the early stages of researching and shopping. You want to make […]
5 Critical Elements Your Landing Pages Are Missing
Digital marketers are all aware of what a landing page is and what goes into it. The subject has been covered enough times to make Google’s head spin. Landing pages […]
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Keep Visitors (And Search Engines) On Your Site With Strong Website Navigation
When your site’s navigation is broken, or isn’t optimized for search and visitors, you’ll see higher abandonment rates than you should. This means less search engine traffic and less business. […]
Consider SEO When Deciding Whether or Not to Outsource Web Development
This is an answer I contributed for a broader article on outsourcing web development by insureon. View Full Post: Building a Business Website? These 7 Questions Will Show You When to […]
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How to Know if Your Downloadable PDFs are Optimized
Any optimization you do on your site should be for visitors. When it comes to optimizing PDFs, speed is important. Large PDF documents take more time to download. Any PDF […]
Entice More Click Throughs With Super Compelling Title and Description Tags
A well-written title tag (and meta description) can have far more value than just helping you achieve top search engine rankings. It can help you move visitors from the search […]
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How a Deeper Navigation Gives You Higher Quality Landing Pages
A quality navigation layout starts with organizing your top-level categories. However, these categories are merely the doorways to much deeper, more valuable content. If your company sells footwear, it makes […]