“What will our domain name be?” is one of the first things people ask themselves when taking their business online. Or at least it should be! If your business name […]
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Steal Stoney’s Digital Marketing Campaign Schedule!
If I’ve said it once, I’ve said it a hundred times: Digital marketing is not an overnight success. It takes time to see real, tangible results. But you have to […]
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How to Help Visitors “Keep the Scent” from Search Results to Landing Page
Getting searchers to click from search results to your website is a job well done–but not a job complete. There is still a lot more to do. Searchers that click […]
What Has (and Hasn’t) Changed Since Release of The Best Damn Web Marketing Checklist, Period!
Next month marks the second anniversary of the release of my book The Best Damn Web Marketing Checklist, Period! If it were a baby, I’d be dealing with the terrible two’s. […]
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Don’t Expect Pro Results From an Amateur Level Investment
At the end of a long day I often wonder how people in much more important positions than I are able to accomplish so much. After all, we all have […]
13 Awesome SEO Tools To Track Your Competitors
Everybody knows the quote “keep your friends close and your enemies closer.” As any successful sports team knows, to get ahead of your competitors, you need to monitor them. While you should […]
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Why Your Digital Marketing Should Cost More Than Your Rent
How much do you pay to rent your business space? No, don’t tell me, just get that number in your head. If you don’t know it, take a guess. Did […]
Why Structured Data Implementation Should Be A Standard Part of SEO
Structured data is text-based organization of information in the code of your website that helps search engines clearly identify events, organizations, restaurants, products, and more. In other words, it makes […]
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How Keyword (Ir)Relevancy Can Undermine your Optimization Efforts
Optimization of content pages often starts with keyword research. However, compiling a list of keywords to optimize has little value if you ignore keyword relevancy. Optimizing the wrong keywords the […]
STOP Tweaking Title Tags for Search Rankings
For years, I’ve been saying that title tags are one of the most important pieces of optimizable real estate for web marketers. In fact, I still believe that title tags […]
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3 Key Marketing Lessons Businesses Can Learn from that Extra Gum Commercial
Remember that Extra gum commercial, the one that made everyone cry? (Don’t lie, I know you did.) Boy meets girl, falls in love, etc., etc.? Turns out, it wasn’t just a […]
Review: Content, Inc., by Joe Pulizzi
The concept behind Joe Pulizzi’s latest book, Content, Inc., is using content to build an audience BEFORE you have anything to sell them. You can then learn about your audience, […]
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Achieve, Maintain, & Maximize Search Rankings By Focusing on Just One Thing
A big focus on the SEO side of digital marketing is on getting top search engine rankings. And all too often in the race to achieve first page placement, marketers […]
Burning Content Marketing Questions Answered: Content Marketing World Preview
I’m honored to once again be invited to moderate at Content Marketing World. Like last year, I was asked to answer several questions for Content Marketing Institute’s series of preview posts. […]
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How to Prevent the Law of Unintended Consequences From Ruining Your Digital Marketing Campaign
Every day business owners, marketing managers and employees make thousands upon thousands of decisions that will impact the business for which they work. For the most part, these decisions are […]