Just four words and the internet exploded: “Microsoft is buying LinkedIn.” Since then, everybody has been talking about the Linkedin acquisition. If you’re a marketer, you probably utilize LinkedIn to some […]
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Why Delighting Your Visitors’ Subconscious is More Important than Their Conscious
Digital marketing focuses a lot on research and implementation of specific strategies, all designed to get a specific result. But nothing is really more important than delighting your visitors. Yeah, […]
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Step-by-Step PDF Optimization & Compression
Is some of your content in PDF form on your site rather than a standard web page? That’s fine–there are some situations where using a PDF is preferable to a […]
The Vulcan’s Guide to Overcoming Digital Marketing Disasters
Digital marketing is a combination of art and science, though it’s probably better described as making art out of science! The job of the digital marketer is to use scientific […]
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Company Vs. Customer Focused Navigation: How to Get the Best of Both Worlds
Building out your websites navigation can be tricky. The larger a site gets, the more difficult it can be to determine what elements are navigation-worthy, and which are not. Many […]
Interaction is Key: 3 Ways to Make Your Site More User Friendly
Getting visitors to your website is only the very beginning of the process of gaining a customer. Actually, it’s the second step, the first step is convincing them to click […]
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Why and How to Make UX Part of Your SEO
SEO has come a looooong way since I started in this industry in 1998. Many of you will remember the days when optimization was as easy as getting the keyword […]
Happy Independence Day 2016
From my Pit Crew and family to all of you, we wish you a happy and safe 4th of July.
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Ask the Pit Crew: What is SEO vs. SEM?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
How On-Site Experience Matters to SEO
One of the key goals of SEO is bringing visitors to the site. Traditionally, SEOs haven’t thought too much about what happens after that, but the on-site experience of each […]
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Harness the Power of LinkedIn
Some of the biggest social media successes I’ve had as a digital marketer have been through LinkedIn. That’s why it kind of boggles my mind that so few businesses (especially […]
How to Make Calls-to-Action Great Again!
In order for any page to be effective at driving visitors to your goals–whatever those are–every page must have an actual call-to-action that compels them forward. You’d be surprised how […]
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5 Cool Ways to Exponentially Boost Your Content Reach
It’s tough to get noticed on a crowded platform, especially when your rivals are given access to the same tools as you. Such is the case on social media, where […]
How to Build Website Navigation Using Keyword Research
Keyword research isn’t just for on-page optimization anymore! If that’s all you’re using keyword research for, you’re missing out on a whole lot of value and opportunity for your website. […]
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What Companies REALLY Think of SEO – Analyzing Clutch’s SEO Survey Results
I’ve been in SEO for more than 18 years now, so it surprises me that a number of companies still aren’t seeing the value in SEO and digital marketing in […]