There is no doubt that there are a lot of components to having a successful web marketing campaign. You have the search component and the user component. You have the […]
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Maximize the Value of Search Engines’ Rented Space
Getting the top rankings in Google is usually cause for great celebration. But achieving the top spot on Google doesn’t mean you are done. You then have to worry about maintaining […]
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3 Website Navigation Mistakes That Are Destroying Your Conversions
Everything we do on our websites come down to one thing: conversions. Whether that’s getting someone to purchase a product, engage a service, download an ebook, give us a call, […]
Create a Web Marketing Strategy—and Then a Budget
Most businesses looking into web marketing for the first time probably have no idea what it costs. Many of the inquiries we get are people shopping around and comparing prices. […]
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Duplicate Content Isn’t a Penalty, but It Is a Problem
People often talk about duplicate content penalties, but in reality there is no penalty whatsoever for having duplicate content on your site. It’s really just more of a self-inflicted wound. Let me […]
How Goals Impact Your Marketing Strategy and Budget
Comparing services from one SEO provider to another can get tricky. One provider might outline a strategy that is more heavily focused on organic SEO, while another might lean more […]
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Market the Message, Not the Website
Within web marketing circles, you hear about developing content as a strategy to drive traffic and gain exposure. But content isn’t a strategy for marketing the website; instead, the website […]
The Long, Hard Slog of Building Website Authority
Despite what we often see in the movies, championships aren’t won overnight. They are an accumulation of many, many hours of practice. 10,000 hours to be (in)exact. In his book, […]
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Why “What’s Next?” Should Be the Purpose of Every Page
When building or marketing a website I think it’s easy to create content for the sake of having it available. We do our research and know what searchers are searching […]
Turning the Tables, Gramovox SEO Audit
I’m an “old soul” who’s addicted to music. I had a record player growing up. It was a cheap plastic one, but I have fond memories of listening to my […]
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Why Searcher Intent Should Direct Your Website Content
As content marketing moves into the mainstream of marketing strategies, you’ll find no shortage of articles being written that tells us how to create content that our customers want. In the […]
Don’t Panic: It’s Just a Glitch
The fact that we have access to so much website data is great. In fact, much of the data we can get is very close to real-time. How cool is […]
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Why You Should Be Able to Ditch Your Website’s Navigation
Now before you put me in the loony bin for that title, please rest assured I don’t really think you should ditch your navigation. Clear and effective navigation is essential to every […]
Must-Have Information to Set Web Marketing Benchmarks for Success
Before we embark on any new web marketing campaign for a client, we try to establish some benchmarks. We ask the client to provide some baseline information that will help […]
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Sorry Mobile Converts, The Desktop Still Matters
I’ve been writing a lot about mobile marketing and optimization lately primarily because of it’s importance in the search landscape. If your site isn’t mobile-friendly, you can be missing out […]