You’ve heard it said that unless you know where you’ve been, you won’t be able to figure out how to get to where you’re going. Or something like […]
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The Ultimate Keyword Sorting and Organization Spreadsheet
Keyword research has always been an important part of the process for optimizing a website for search performance. Even with all the algorithm changes that have occurred over the years, […]
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Which Social Networks Are Worth Your Business’ Time?
Choosing the right social networks can make or break the success of your social media marketing. Too often, businesses choose the wrong network(s) or are constantly chasing the hot […]
Simple Navigation Optimization: Step by Step
Businesses tend to obsess over the tiniest details of their new websites while neglecting on of the most important elements: The navigation. But your navigation’s impact on the customer experience and conversions cannot be […]
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Website Design Is a Slave to the Message
Not long ago I had one of those “ah-ha” moments. We were quoting a web development project, which included a lot of content needing to be written or updated. Typically, […]
Pole Position Marketing Earn a Top SEO Consultant Designation
We are excited to announce that Pole Position Marketing has been named as a top SEO consultant in the United States by Washington D.C.-based research company Clutch. According to a press release […]
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Keyword Research (Still) Isn’t Dead
Since Google released the Hummingbird algorithm several years ago, there have been no shortage of proclamations stating that keyword research is dead. It’s not, but Hummingbird has changed the way […]
The Most Effective Content Optimization Short Cut That Packs a Punch
A lot of on-page optimization is focused on keywords. When we talk about optimizing pages we are generally talking about merging keyword topics with content to produce a page that […]
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How to Take the Stress Out of Consistent Blogging
I see it all the time. A potential client has a blog, the posts are well-written and publishing had been consistent. Until it wasn’t. Now the blog sits lonely and neglected, […]
Web Marketing Agency vs In-House: Weighing the True Value of Time
They say that time is money. As cliché as it is, it really is true, especially when it comes to digital marketing. To get anywhere in digital marketing, your company […]
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Ask the Pit Crew: How Long Should a Blog Post Be?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions […]
Does Your Digital Marketing Team Take Directions?
It’s not uncommon for a web marketing strategy to shift from its initial goals and deliverables once the campaign gets under way. In my experience, it’s not out of the […]
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Announcing SEOBrain, an Artificial Intelligence Web Marketing Solution
Most of you probably know by now that Google is migrating to a largely artificial intelligence (AI) algorithm known as RankBrain. Last October, it was announced that RankBrain is the […]
Is There a Difference Between Mobile and Desktop Optimization?
One question I often get asked is if there is a difference between optimizing a site for desktop versus mobile devices. The answer is yes, but not by much. As […]
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Questions Your Digital Marketing Agency Should Have Asked
As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often, they focus on web marketing “results” alone. In doing so, they forsake the […]