There are only two things you need to get right to have a great website. The first is – meet your users’ expectations. When they arrive on your site, are they content […]
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SEO Red Flag: Logos for Irrelevant Search Engines
Have you ever been shopping around for an SEO and come across a site that shows the logos of all the search engines they’ll get your ranked on? You’ve seen […]
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Internet Marketing Not Working? Maybe You’re Not Investing Enough.
When something’s not working, whether it be a web marketing campaign or a weight loss program, people are generally pretty quick to pull the plug. But just like losing weight, […]
35 Steps to Make Site Search Engine Friendly From the Start
I’ve talked a lot on this blog about the evolution of SEO and how it’s no longer about seeing how many times you can fit the same keyword phrase into a […]
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Awesomize Google Analytics (Part III) – Filter Your Data
Welcome to Part III of awesomizing your Google Analytics account! If you haven’t already, make sure you go back and check out Part I and Part II before implementing what’s in this […]
Web Marketing Isn’t One Thing; It’s Every Thing
There are a lot of sub-sets under the big umbrella of web marketing. You have social media marketing, content strategy, conversion optimization, website design and targeted keyword optimization, to […]
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Book Review: QR Codes Kill Kittens by Scott Stratten
It’s difficult to review a book like this because it’s not your typical marketing book. It’s more of a picture book of marketing outtakes. It’s short, visual and fun to […]
SEO Red Flag: “Links Don’t Matter”
Every once in a while, SEOs try to be so cutting edge that they fall off the deep end. In the past few years, there have been some pretty significant […]
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The Complete Guide to Mastering Your Meta Tags
Editor’s Note: This article was originally published on 11/8/2012 and updated 7/30/2015 If you were ever going to tell a “back in the day” story about SEO, it would have to include […]
Why Content Publishers (aka Bloggers) Need Content Guidelines to Stay on Track
If you have ever worked for a content publisher, you know that they have some very hard deadlines that must be followed. What would a newspaper be if it frequently […]
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Book Review: Landing Page Optimization by Tim Ash
I’ve known Tim Ash for years. He’s been a good friend on the conference circuit, and he has always been one of my favorite speakers to listen to. When it […]
Why You Should Always Put Your Site To The Test
One of the first things we do when optimizing a site is to institute common Best Practices. [inlinetweet prefix=”” tweeter=”” suffix=””]As important as best practices are, they are still only […]
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Book Review: The Unexpected
Not to get all religious on you, but The Unexpected was a life-changing book for me. Well, maybe not life-changing, but definitely business-changing. I read this on the heels of […]
Mine Your Own Mind – The Podcast
A couple of weeks ago, Marketing Land published an article I wrote about making your old content new again called “12 Ways to Mine Your Own Mind for Content […]
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There is No Web Marketing Without Solid Website Architecture
Website architectural issues are often the most overlooked aspect of web marketing, and not necessarily to the fault of SEOs. Business owners often like to focus on things they can see rather […]