The easier you make the checkout process on your eCommerce site, the more likely people will be to complete their transactions. One of the easiest things you can do to […]
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My Beef with Mark Cuban About About Websites and Marketing
OK, I have never claimed to be the smartest person in the world, or even in the room at any given time. And I certainly don’t think I’m smarter than […]
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How A Checklist Can Make Your Web Marketing Stronger
I’m a big fan of checklists and, in fact, have written the ultimate web marketing checklists in my book, The Best Damn Web Marketing Checklist, Period! You can read all […]
Go “All-In” With These Web Marketing Focuses
As a business person, you have a lot of issues vying for your attention. It’s tempting to put web marketing at or near the bottom of the list, checking in […]
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How to Become An Authority In Your Niche
One of the hardest parts of being a great publisher is coming up with high-quality content that gets attention. With so many “authorities” out there, how do you become an […]
Q: What Is Website Authority and Why is It Important
One of the questions I’m most often asked is about website authority. Most people don’t really understand what it means for a website to have authority or why having it […]
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Don’t Lose Focus: Keep Social Media Engagement on the Front Burner
Have you ever heard it said that important tasks often get trumped by urgent tasks? It’s true. Every day we have a number of important things that need to get […]
Focus on the Visitor, Not the Customer!
When writing content, it’s not always wise to focus on the customer. We’ve all heard it said that we are supposed to “sell the sizzle, not the steak.” Or, “focus […]
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12 SEO Rules to Rock Your New Website Launch
Launching a new website is supposed to be GOOD for your business. In fact, it is almost mandatory to revamp your website every few years to keep it relevant. Don’t […]
Web Marketing Education Never, Ever Stops
When I was a kid I used to think about certain careers that required constant schooling and vowed to avoid them at all cost. It looks like I failed to […]
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Awesomize Google Analytics (Part I) – Create A Great Account Structure
If you’re not taking full advantage of all that your Google Analytics account can do for you, you’re leaving strategy-changing, business-changing insights on the table. Sure, you’ve inserted the standard […]
5 Tips to Make Sure Your eCommerce Website Rocks
So, you’ve made the decision to get your business online. Your product or service is ready and you know it will work on the Web. You’ve tested your target audience […]
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A Fate Worse Than Sharknado Reruns – A Social Media Campaign Without a Strategy
It seems that everybody is jumping on the social media bandwagon. It’s hot, it’s sexy and it reaches a lot of people. Not that there’s anything wrong with that. […]
Even Your About Us Page Shouldn’t Be About You
I love a good About Us page. This page provides an opportunity to tell your visitors a bit about you and your company. A little bragging is always fun! A […]
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Don’t Treat Your Web Marketing as a Project to be Managed
Let’s face it: web marketing is a HUGE animal. To get our “arms around it,” so to speak, it’s tempting to treat it like a project. You know how […]