You have a good idea for a blog post, but getting people to keep coming back and reading day after day takes more than a good idea. You have to […]
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Go Blog Yourself Step 2: Know What They Want To See
In Step 1 of the Go Blog Yourself series I discussed the need to know more about your audience. If you want to get someone’s attention you have to know […]
Go Blog Yourself Step 1: Know Who's Looking
Most bloggers start by their blogs by writing about business or personal things hoping that they will attract an audience from their day to day musings. With each post they […]
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Go Blog Yourself: Writing Your Blog Posts with Pen in Hand and SEO In Mind
As a general rule bloggers tend to be really full of themselves. Just as a person needs a certain amount of ego to run for political office, you have to […]
Make Money Giving Things Away For Free
Over the past ten years or so the Internet has busted the doors of “free stuff” wide open. More and more we are able to get cool things for absolutely […]
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Why You Can't Trust Keyword Research
I’m a big fan of keyword research but I also know that the data provided from any keyword research tool has its limitations. For the most part, these tools can […]
Investing Online is an Investment to Your Success
A few years ago the concept of running a website in conjunction with your “brick and mortar” store was seen as just another avenue to generate a handful more sales […]
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Just Going Online? How to Budget for Web Success
It wasn’t all that long ago that people in my industry had to convince business owners of the value of going online. For the most part those days are past. […]
7 Quick Ways to Lose Business (Quickly)
Every now and then I look at a site and wonder if the owner is even trying to make money. Well, I guess I know they are because they do […]
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Q&A: A Few Things You Need to Know About Site Architecture
Website architecture is one of the most important aspects of creating a search engine friendly website. Below are just a few questions I was asked recently on the topic of […]
Q&A: A Few Things You Need to Know About Links
Because of persistent manipulation of on-page “optimization” search engines had to look to other ways of measuring site quality. Enter link algorithms. But links can be manipulated too so it […]
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Q&A: A Few Things You Need to Know About Keyword Usage
I recently received an email from someone looking for some advice and a variety of topics. I thought our readers here would benefit from my response. This is the first […]
Speak Your Customer's-Not Your Corporate's-Language
A few weeks back I was on a flight across the country and I had the pleasure of sitting all the way in the back row… you know… where they […]
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61 Pre-SEO Campaign Questions You Need To Answer To
Questions I need answered if I in-source my search marketing Question 1: Do I do it myself? Question 2: Do I have the time? Question 3: What is my time […]