This is part 3 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by […]
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Comprehensive Guide to Keyword Research, Selection & Organization, Part II
This is part 2 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by […]
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Comprehensive Guide to Keyword Research, Selection & Organization, Part I
Achieving SEM Success Through Keyword Research A couple years back I released a a 22-page document outlining our keyword research strategies for SEM and SEO campaigns. For the past several […]
Link building Team Reading List 10.6.08
Did You Graduate From Link Building High School Yet? Hosting a Contest for Link Building and Buzz Link Building – 2 More Do-Follow Social Sites The Ultimate Guide to DoFollow […]
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A Case Study of SEM Campaign Failure and Client Refunds
I ran into a couple of unique situations a few months that really challenged me. Both had to do with unsatisfied customers demanding that we give them money back. Each […]
PPC Team Reading List 10.3.08
What Not to Do When Managing PPC Campaigns Judging PPC Performance: Focus on Conversions Using PPC To Mess With The Competition
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Social Media Team Reading List 10.2.08
5 Social Media Tools for Great Writing Making Social Networks Profitable 7 Ways Self Submission Hurts Yourself on Social Media Five Ways to Use Social Media to Reach People Who […]
Do SEO Guarantees Protect the SEO or the Client?
Several years ago I hired an individual to be a copywriter for me. He’d never worked in the SEO industry before and we had to do quite a bit of […]
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SEO Team Reading List 10.1.08
3 Tools to Generate and Manage Keyword Phases Advanced Keyword Tactics Making Sense of Organic Ranking Analysis 8 Awesome Google Analytics Hacks, Tips and Tricks How To Make The Most […]
Making Site Search Work for Your You (and Your Visitors)
Back in August of this year, while at Search Engine Strategies in San Jose, I sat in a session where one of the speakers talked about site search. He said […]
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PPC Team Reading List 9.30.08
PPC Management: Keyword List Expansion + Negative Keywords Don’t make this mistake! How your landing page headline may be driving customers away. Q&A: What is a good Click Through Rate? […]
The Best Damn Web Marketing Checklist for Site Maps
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This list covers issues related primarily […]
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The Best Damn Web Marketing Checklist for Privacy and Security Issues
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This list covers issues regarding site […]
Social Media Team Reading List 9.29.08
Link Building for Big Old Sites Linking External and Internal Search Terms in Google Analytics Link Juice is a Finite Resource Link Building Via Blog Comments Social Bookmarking learning series […]
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The Best Damn Web Marketing Checklist for Site Search
What this is about: This list covers in-site search, what features should be included, what is expected by visitors and how the results should be laid out. Why this is […]