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Securing a Marketing Focused Domain Name: Multiple Domains: Hyphenated Versions

Hyphenated Versions

I mentioned above that you should not purchase a hyphenated URL for your main site. For marketing purposes, however, there are sometimes legitimate reasons to do so. My business owns PolePositionMarketing.com and Pole-Position-Marketing.com. I purchased the hyphenated version simply to prevent a competitor from securing it and stealing my branding. I also have the option of using the hyphenated versions for other marketing efforts, but I don’t recommend doing so unless you are fully aware of the potential ramifications.

Find all posts on Securing a Marketing-Rich Domain Name, or follow the links to previous posts.

Laying the Foundation for a Successful Online Business
Securing a Marketing Rich Domain Name Introduction
Build Your Brand
Secure a .com
Don’t Hyphenate
Spell Words Properly
Multiple Domains: Type In Traffic
Misspellings

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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