Want Real Authority? Own Your Content, Don’t Rent
We all know the “pros” to owning a home (or anything, for that matter) vs. renting. One of the big ones is control. You can paint the walls whatever color you […]
Don’t Be A Content Hoarder: Make it Sharable
Many people think that making their content “sharable” means adding social icons to the bottom of their posts. Social icons give your readers an opportunity to share your content, but […]
Focus on the Visitor, Not the Customer!
When writing content, it’s not always wise to focus on the customer. We’ve all heard it said that we are supposed to “sell the sizzle, not the steak.” Or, “focus […]
What is Evergreen Content (or the Difference Between Ghostbusters and Police Academy)?
We often hear of the need to write evergreen content. Do a search, and I’m sure you will find a number of tutorials on how to write evergreen content that […]
All You Need to Succeed is More Content
Both search engines and web searchers love content. It’s how they learn, understand and, ultimately, make decisions about many things, the most important of which is whether or not to […]
Where Did All Your Good Blogging Ideas Go?
You never know when that good idea is going to come. Could be in the middle of the night, it could be while watching TV, or even while reading this […]
Short Sentences Make For Easy Blog Reading
When writing content for your site, you want to make sure you write in an easy-to-read fashion. One key tip is to use short sentences. [Tweet This] Long sentences are […]
Houston, We Have a Problem: Do You Know Your Blog’s Audience?
When you think about it, “one size fits all” really doesn’t make any sense. How can a person who wears a size small fit in the same shirt as someone […]
Customize Your Blog Post URLs
Did you know you can customize your URLs for each of your blog posts? No, I’m not just talking about adding “/blog” into your URL structure, but actually customizing the […]
Don’t Start Blogging Without These Time-Saving Tools
One of the most precious commodities in today’s always-connected world is time. Everyone’s is limited, and everyone wants more of it. Alas, there are only 24 hours in a day […]
38 Blogging Strategies That’ll {Knock} the Words Right Out of Your Mouth
Everyone is a blogger these days. That’s not necessarily a bad thing, as long as every blogger is providing actual value to the webverse. Unfortunately, that’s not always–or even usually–the […]
Go the Blogging Distance: Planning for the Long Haul
Blogging isn’t a one-and-done item on your web marketing checklist. It’s a long-term endeavor. In fact, until blogs go the way of web directories, once you start blogging you really […]
Don’t Be Afraid of the Blogging Monster
I’ve been writing for more than 20 years now, and my finished products have run the gamut from breaking news and feature stories in newspapers, to business profiles in trade […]
5 WordPress Settings Every New Blogger Should Know About
WordPress is a fantastic blogging platform that is pretty quick and easy to install. When you download the WordPress install, it comes with a five-minute install guide, which is pretty […]
Blogging Platform Options: Free vs. Hosted. Which Is Right For You?
When deciding which blogging platform you’re going to use, one of the first questions you’re faced with is whether to host it yourself or go with a “free” version that […]