Advertising and Tax Deductions
A couple of weeks ago Seth alluded to the fact that I was getting some lettering put on the side of my truck. Business advertising, you might call it, though […]
How To Succeed in Business Without Really Trying
Everybody wants to succeed in life but many of us are unwilling to really do what it takes to succeed. In fact, most people love to find ways to “succeed” […]
A Call to Action: Usability for the Impaired
A few weeks back I hired a woman in a wheelchair. Unfortunately the building where our offices aren’t exactly ADA compliant. The funny thing is that the office has the […]
Are you a Business Owner or a Business Doer?
There are two kinds of business owners: Those that love running a business and those that love doing the business. Business doers are the ones that love to DO the […]
Don't Cheat Your Business by Going Cheap On SEO
Are you a bargain hunter? I am. I’m always looking for the best deal, the cheapest price and the least expensive… whatever. If you’re like me, that frugality carries over […]
7 Things Clients Look for In an SEO
Every now and then I see an article written about people should look for when selecting an SEO provider to manage their web site’s online marketing campaign. Most of these […]
Improving Productivity through R & R
I’m a firm believer that overworked people are not productive people. All work and no play makes Jack a dull boy. After awhile, you start getting the zombie effect. The […]
Being Successful by Committing to Constant Growth
I’ve always had trouble fathoming those that own businesses in low growth industries. I’m not being pious, or looking down on anybody–this is just my own thought processes–but whoever got […]
Leading Your Team: Let it Go
Last month I commissioned my programmer to develop an update on our SEO project management system. The new changes were supposed to improve our interaction and communication with the clients. […]
How Much Should You Spend on Advertising?
How much should businesses spend on adverting in comparison to their overall marketing budget? When discussing my post on word of mouth marketing, this question came up and I thought […]
"Decorative" SEO Results
When measuring the success of your SEO campaign, or even setting the benchmarks of what will constitute a successful campaign, many people get caught up in what I call “decorative” […]
Turnovers (Employees, not Apples)
I’m not a hard guy to work for, in fact I like to think of myself as a pretty good boss. Not to toot my own horn I’ve had employees […]
Word of Mouth Marketing
Word of mouth marketing is probably the most effective form of marketing there is. It’s not what you say about yourself, what you pay others to say about you, or […]
Leading Your Team: Lay Out the Rewards
People are motivated more by what they receive than by what they give. Sure, many people have giving spirits and want to contribute positively to society, but when it comes […]
Leading Your Team: Believe in Them
There is no greater boss than one who believes in his team members. Sometimes that’s harder said than done! After all, the boss got where they are because the know […]