12-Hour SEO / Website Marketing Course in Reno
PRESS RELEASE For Immediate Release [link no longer available] Click here to download the PDF version of this press release for wide distribution. LOCAL AUTHORITY ON SEO AND WEBSITE MARKETING […]
Hiring an SEO Q&A
Many SEOs have trouble finding good help. The following question was sent to me asking how to go about finding quality people for the SEO industry.
Job Applicants Who Can't Read
Looking for new employees has always been a source of frustration for me. Last Week I posted a job ad on Craigslist for an SEO, or at least someone technologically […]
Job Applicants Who Can't Read
Looking for new employees has always been a source of frustration for me. Last Week I posted a job ad on Craigslist for an SEO, or at least someone technologically […]
Billable Rights of the SEO Client
The client has a right to expect the SEO to fulfill contract in full. If you don’t have time to work on the account, refund my money so I can […]
Billable Rights of the SEO
The SEO has a right to receive payment from the client for entire amount contracted. A contract is a contract is a contract. Don’t try to weasel out of it. […]
Reno Grand Sierra Resort Update
A couple of weeks ago I posted about the Grand Sierra Resort Hotel here in Reno and their super small signage. I was surprised by the overwhelming response and comments […]
What Do You Spend Your Work Time Doing?
We sell our optimization services in packages so we really don’t keep track of “billable” time. But my organization fetish has recently let me to start having my employees keep […]
Leading Your Team: Apologize, Apologize, Apologize
I’m the chief apologizer in my office. Not because I screw up more than anybody else (OK, maybe that has something to do with it), but mostly because, as the […]
Anti-Customer Service
Nothing bothers me more than poor customer service. I’m notorious for having miserable experiences with tech support. Everyone in the office can attest that I rarely have a good tech […]
IOM: Writing Optimized Text
This post is part of our Internal Operations Manual Series. Optimized text (OT) is first and foremost marketing copy for the website. Each optimized page must be written with the […]
IOM: Internal Operations Manual
As part of our in-office organizational efforts I’ve been working on an operations manual that provides step-by-step documentation of each of our job functions. We have various manuals (for lack […]
Small Improvements Manifest Big Gains
The 80/20 rule tells us that 20% of our efforts result in 80% of our best work. Similarly 80% of what we do each day only nets us about 20% […]
2 Keys to Business Success
There are a lot of keys to business success. Everybody has their own list, including me, and by and large they are all true. Here are a couple more that […]
Is Bigger Better for the Reno Hotel Business?
In America bigger is always better. Well, not always, but we like to do things really really big. In some situations going smaller rather than bigger can bring in a […]