10 Simple Tips to Teach All Staff to Improve SEO
It takes a village to build and maintain an online presence these days—with websites remaining the primary central hub for all online activity. Organizations of all stripes work hard to […]
New Site Launch Tip #4: Transfer Optimized Content
Ensuring optimized content is properly transferred to a new website is just one of the reasons you want to get an SEO involved in the development stage of a new […]
75 Content Ideas to Keep Readers Engaged
When you think of “content,” what do you think of? If you are like most people, you think of text, usually a blog post. While your standard blog post is […]
Why Your SEO needs To Maintain a Separation of Powers
I’m not going all political here, but bear with me for a second. The United States government was set up with three branches of government, each with their own authority […]
Stoney deGeyter Answers Content Marketing Institute’s Top Content Marketing Questions
I’m excited to have been asked to moderate the Performance ROI track for this week’s Content Marketing World in Cleveland, just an hour north from our home base (#ClevelandRocks). As […]
SEO Red Flag: Content Focus On Volume Not Value
There is nothing wrong with publishing content on a large scale. If you have the ability and the audience that craves it, by all means, push content out every month, […]
Which Comes First, Content or Keywords?
Good keyword research involves a whole lot more than just finding keywords worth optimizing. In fact, the bulk of keyword “research” time should really be focused on choosing the right […]
Image Optimization Matters – Don’t Forget About It!
In all the optimization people do, they often forget about the value of optimizing images. I’m not talking about optimizing images on a page to help the page rank […]
Don’t Be A Content Hoarder: Make it Sharable
Many people think that making their content “sharable” means adding social icons to the bottom of their posts. Social icons give your readers an opportunity to share your content, but […]
Avoid “SEO Creep” (And Unnessary Site Rebuilds)
Search engine optimization is awesome. But just like with everything else, sometimes you need to go back and look at what you’ve done and make sure it all still is relevant […]
Ask the Pit Crew: How Effective (Really!) Is Content Marketing?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d […]
Social Media Starts with Content . . . But WHAT Content?
[inlinetweet prefix=”” tweeter=”” suffix=””]Social media can’t survive without content. [/inlinetweet] It’s like Amazon without books (or digital music, or household items, or . . . oh, you get the point). But […]
What is Evergreen Content (or the Difference Between Ghostbusters and Police Academy)?
We often hear of the need to write evergreen content. Do a search, and I’m sure you will find a number of tutorials on how to write evergreen content that […]
Seek to Educate, Not Just Inform
Just about all content is designed to inform. In fact, that’s what content really is: Information. Information can be many things, but not all content is inherently valuable. However, there […]
There is No Optimization Without Interaction
Are you focused on interactions? If not, all of your “optimization” efforts could be for naught. Interactions form the foundation of a growing web presence by helping you establish links, […]