American’s love speed. We love fast cars, fast commercials, and fast food. In fact, the faster you go, the more impressed we are.
At first glance, it may seem like the world of online marketing is currently in the throes of transformation. The internet used to be filled with blog posts, white papers, […]
One of the inherent difficulties with ecommerce sites is the sheer number of products that visitors need access to. If you have a lot of products you probably know the […]
Anyone who has spent time perfecting landing pages for PPC or other ads knows that it’s not just the content that determines the success or failure of the page. In […]
Over the past few years, there has been a surge in the utilization of visual content, and for good reason. Humans respond positively to images – 70% of our sensory […]
Your website is one of the first impressions that someone will get of your business. This means that the design of your site—how it looks and feels, how visitors interact […]
Image optimization is often an overlooked part of SEO, but for some reason images often get the crap spammed out of them by SEOs trying to improve their organic page […]
Logos are one of the primary ways you brand yourself visually with your visitors. Your logo can tell someone a lot about your company with nothing more than a simple […]
When using images on your website, consider adding text to the image title attribute. This title text often appears when the visitor hovers their mouse over the image making it […]
Back in 2002, Stanford published their Top 10 Guidelines To Establishing Web Credibility. Amazingly, these conditions for creating a credible website are just as relevant today as they were back […]
In business, sometimes image is all we have. Many companies survive on their image alone. Sure, they had to work hard to build that image, but it’s the image they […]
Once a PPC account is set up and running, a good account manager is always looking for ways to improve results to better reach the account’s marketing goals. One such way is to test different types of ad messages to gain insights into what attracts your industry’s customers to your products/services so that you can better understand and communicate with them.
In my last post, we took a look at a good reason for an account manager to make separate campaigns in an AdWords account. If you have a similar product with different profit margins and total profit, then you want to control how much you’re spending on each. In this post, we’ll explore more of the reasons to separate campaigns.
Google, Yahoo and Bing have made setting up pay-per-click (PPC) campaigns fairly easy and painless. Within hours you can have your ads up and running, and delivering traffic to your […]
Most of the PPC accounts I look at do not take advantage of all of the different options that AdWords offers to organize your account for maximum success. Most of them simply organize their campaigns based upon keywords. They’ll separate keywords into separate campaigns just because they’re different keywords. Or, they’ll keep all different kinds of keywords for all different kinds of products with all different kinds of marketing goals in the same campaign. But, AdWords has given us the flexibility to have much more control over how we are spending our money so that every dollar can be maximized.