PubCon 2006 Vegas: PPC Ad & Landing Page Optimization
This week I will be posting a number of posts based on each of the sessions I attended at Webmaster World’s PubCon 2006 in Las Vegas. The first session I […]
Book Review: Winning Results with Google AdWords
Winning Results with Google Adwords Author: Andrew Goodman Paperback: 352 pages, $16.49 Published: 2005 Anybody that is involved in PPC, whether it be for clients or for your own website, […]
What PPC Pricing Models Are Best
An old conversation has resurfaced on the Search Engine Watch Forums regarding PPC pricing models. One member suggested that he charges 10% of the marketing budget which drew this response: […]
MSN adCenter Launch… too Early?
Ok, so I finally jumped on the train and signed up for MSN’s new adCenter PPC. It’s only been a couple of days, but so far my impression of the […]
MSN PPC on its Own Now?
I’ve found that the search volume for my Overture PPC campaigns has been declining. I also noticed that clients’ ads are not showing on MSN any more, which has been […]
Good Guys Finish in the Middle… And Are More Profitable!
So within the world of PPC advertising, it’s always the most profitable to rank #1 in ad positioning, right? NO! From my experience, I’ve found that it’s almost never beneficial […]