Google Optimizer Not Just for PPC. Who Knew?
What you might not know can hurt you! At the risk of wearing egg on my face, I am going to admit something I didn’t know. Something that kicked my […]
You Won’t Learn A Thing Reading This Post
I love Reno, but we’re not exactly a hub of technological excitement. The tech industry here is growing, but I can’t say we have a substantial pool of SEO-savvy job […]
Dove's Onslaught Viral Video Campaign: Beware the Costs of Untruthiness
Old School PR Tactics and Half Truths Have No Place in Social Media Word of mouth isn’t something you can control. It is spread by humans- it’s not called word […]
Programming Cheat Sheets For Dummies
Everyone is a dummy. Ok, maybe not everyone, but for those like me who aren’t the greatest programmers in the world simple solutions can be desirable. Being an SEO usually […]
4 Stategic Lessons to Avoid an Ill-Advised SEO Campaign
I recently made a mistake. I took on a client without first having fully vetted them and their prospects for success. Several months later, with a more accurate picture of […]
I Love AdWords Editor
Why I love the AdWords Editor today: For anyone who has never used, or doesn’t appreciate the glorious wonder of the Google AdWords Editor, this post is for you. And […]
How Easy Could This Be? UnSubscribe Me!
Last month I posted about Barnes & Nobles tedious process for unsubscribing from their email newsletters. It was so complex that I honestly couldn’t even figure out why I was […]
Team Reading List 10.10.07
Mastering Both Kinds Of Link Building – Authority & Reputation Below the Fold, Size Doesn’t Matter Beginner’s Guide – Part I: How Search Engines Operate
Cold Calling Bob Loblaw
I took the most amusing cold call in my entire life this morning. Caller: “Good morning, may I speak with Bob … I’m sorry, I am having a difficult time […]
Team Reading List 10.9.07
7.5 Rules of Selling Links – How Not to Get Penalized When Link Building Is Pointless Measuring the quality of a Web page 37 Viral Post Ideas You Can Use […]
Professional Search Engine Optimization with PHP
Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO Authors: Jaimie Sirovich and Cristian Darie Paperback: 360 pages Cost: $26.39 Published: April 2007 Running a successful search engine […]
Team Reading List 10.5.07
Viral Social Media Ideas for Boring Industries How To Research Your Social Media Campaign
From No to Know – How to Get Started in SEO/Marketing Copywriting
This post marks my first of many on the E-Marketing Performance blog. Although I have many years experience as a writer, I have little to no experience in marketing writing […]
Six Ways to Create a More Productive Work Environment
Creating a great office environment isn’t the sole responsibility of the PIC — person in charge. While the business owner, managers and/or supervisors certainly have an effect based on their […]
Team Reading List 10.4.07
Which Keywords on a Page? Sometimes It’s Just A Damn Link! Which Google Products Should A Small Business Use?