In 1896, Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Seeing something there, he observed this phenomena on other areas of life, such as noticing that 80% of his garden peas came from 20% of the pea pods. This is known as Pareto principle, or what we say in modern-day English, the 80/20 rule.
In daily application, we often find that 80% of our work only produces 20% of the results, while 20% of our efforts produce 80% of the results. The goal is to adjust how your time is spent so you’re investing in the 20% that produces 80% and trim the 80% that isn’t producing as much.
For the most part, the 80/20 rule occurs naturally, and we want to try to manipulate it to be more favorable for our success. But sometimes this is a rule that we actually want to put into effect to achieve the success we want. Social media marketing is just such a sometime.