As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!
When the Pole Position Marketing Pit Crew begins analyzing a website and starts building a web marketing strategy, we see a lot of things that fall outside the scope of “web marketing” in general. In short, we see a lot of the shortcomings built into the business. The fact is, it’s impossible for us to develop a successful marketing campaign without first understanding, and second, addressing other business issues. While web marketing primarily deals with how visitors find and interact with the site, if the behind-the-scenes stuff is broken, there isn’t an SEO campaign in the world that will make it succeed. Why? Because Google wants to drive people to great sites that people love. Read more - see the full post at Search Engine Guide.
Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s kind of like being told you should stop at the gas station but not knowing if it’s because you need to get gas, grab a quick snack, or use the restroom!
Maybe you understand that social media helps improve your rankings. But what does that mean? How does good social media correlate to increased search engine rankings?
Let’s take a look at a number of benefits of social media that feed directly into the ranking metrics that search engines use when ranking pages.… Continue Reading