Velocitize your web marketing

The 80/20 Rule of Social Media Marketing

80-20 social media rule

In 1896, Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Seeing something there, he observed this phenomena on other areas of life, such as noticing that 80% of his garden peas came from 20% of the pea pods. This is known as Pareto principle, or what we say in modern-day English, the 80/20 rule.

In daily application, we often find that 80% of our work only produces 20% of the results, while 20% of our efforts produce 80% of the results. The goal is to adjust how your time is spent so you’re investing in the 20% that produces 80% and trim the 80% that isn’t producing as much.

For the most part, the 80/20 rule occurs naturally, and we want to try to manipulate it to be more favorable for our success. But sometimes this is a rule that we actually want to put into effect to achieve the success we want. Social media marketing is just such a sometime.

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Site Speed Slowing Down Your Web Marketing Efforts? Here’s What You Need to Know

Site Speed

Site load speed has become an important part of the website optimization processes. Unlike certain scaling issues, such as site authority or on-page optimization, load speed is probably best viewed as a yes/no factor. Either your site is fast enough or it’s not.

If your site falls into the yes category, then incremental improvements in speed aren’t going to net you much, if any, improvement. However, if your site falls into the no category, you’re likely going to see that negatively impact your exposure in search results–especially via mobile devices.

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Review: Never Eat Alone by Keith Ferrazzi

Never Eat Alone book review

There are two Stoney deGeyters. The first is the one you see at networking events and try to make small talk with. He’s awkward. The other is the guy you’ve known for a while and can have all kinds of conversations with ranging from time travel theory to the business applications of time travel. (And some other stuff too, I suppose.) The only thing awkward about him is his lack of filter when he talks. The book Never Eat Alone attempts to teach the first guy how to be the second guy. All the time.

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How to Use Content Strategy to Amplify Your Digital Marketing

Amplify digital marketing

We’ve all heard the familiar cliches associated with digital marketing: Content is king. SEO is dead. We’re all publishers now. In a sense, these are all true. The important thing, though, is not strictly adhering to the cliche, but understanding the thought behind it. At that point, it doesn’t matter if it’s true or not because there will ultimately be some nugget of truth that you can apply.

Take what you can, throw the rest away!

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Conversion Optimization Complete Guide


Mastering Conversion Optimization

Not all website traffic is created equal. The process for turning traffic into converting customers starts before the visitor even arrives on the website and continues until they have completed the sale. You always need to be looking for ways to improve the visitor’s experience before and after they land on the website. My latest “Complete Guide To” article, published on Marketing Land, will help you do just that.

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Do You Just Want to Get Stuff Done, Or Do You Want To Make A Real Impact With Your Digital Marketing?

Digital Marketing Impact

I’m a finisher. I don’t like to leave something until it’s done. I start a book, I finish it. Even the bad ones. I turn on a movie, I will watch it all, even if it takes me days and several attempts to get to the end credits. And if I have a project to do, you can guarantee that I’m going to see it through.

Of course, this mentality makes web marketing a bit of a challenge for me. Why? Because web marketing is never done. There is rarely a time when there is no action left to take or no improvement that can be made. Personally, I like tasks I can check off my list. Unfortunately, “Perform web marketing on site” isn’t one of them, because there is always, always, always, more to do!

But that’s my problem, not yours, right?

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How Earth Fare Uses Digital Marketing to Build and Engage Its Community

Earth Fare engagement marketing

My hometown of Canton, OH, isn’t exactly a one-horse town. You football fans out there may recognize it as the home of the Pro Football Hall of Fame, and we actually have a pretty nice little shopping district. That being said, we are lacking a number of things the big cities enjoy. One of the major holes in our retail landscape is (or should I say WAS) a really good health food supermarket. I know we midwesterners have a reputation for being bacon eating, beer guzzling slugs (hey, I  ̶r̶e̶s̶e̶m̶b̶l̶e̶ resent that remark), but you’ll actually find a growing number of people who are paying more attention to their health and fitness. I can tell you that a number of people here have practically been begging for a convenient health food option.

Enter Earth Fare.

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Create a Digital Marketing Budget… And then a Strategy

create digital marketing budget

If you are a regular reader of this blog, you might be confused by the title of this post which, seemingly, contradicts the title of another recent post, Create a Web Marketing Strategy… And then a Budget. That post outlines why letting the strategy dictate the budget is so very important. However, here I want to provide the alternate perspective on why the budget itself is a determining factor of the strategy.

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Amplification: The Key Ingredient to a Successful Digital Marketing Campaign

What is amplification in digital marketing

If you were to take everything that web marketers do, they could all fall into two buckets: optimization and promotion.


Optimization is the “easy” part. Yeah, good SEO requires a lot of knowledge and skill, but it’s pretty straight forward. It is encompassed largely by (often repeatable) tasks that have a beginning and an end: Keyword research, on-page optimization, architecture fixes, user experience optimization, etc.

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