Velocitize your web marketing

Book Review: QR Codes Kill Kittens by Scott Stratten

QR Codes Kill Kittens book review

It’s difficult to review a book like this because it’s not your typical marketing book. It’s more of a picture book of marketing outtakes. It’s short, visual and fun to read and, if you do any sort of marketing, especially with QR codes,  you’re sure to learn some valuable principles of what not to do.

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SEO Red Flag: “Links Don’t Matter”

SEO Red Flags - Links Don't Matter

Every once in a while, SEOs try to be so cutting edge that they fall off the deep end. In the past few years, there have been some pretty significant shifts in search algorithms, and cracking down on links has been one of the primary focuses at Google. But no where in there did links suddenly become irrelevant.

Google even stated that they made an attempt at removing link signals completely from their algorithm and, well, the result was not what they had hoped. Which tells us that links, at this point in time, are still valuable.

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The Complete Guide to Mastering Your Meta Tags

Complete guide to mastering meta tags

Editor’s Note: This article was originally published on 11/8/2012 and updated 7/30/2015

If you were ever going to tell a “back in the day” story about SEO, it would have to include a discussion of meta tags. Long before links were built, before content was king and before social was sharable, meta tags were optimized. Meta tag optimization is the original SEO.

But gone are the days when throwing long lists of keywords into a meta tag could move your site to the first page of Alta Vista, Excite or Webcrawler. For that matter, gone are Alta Vista, Excite and WebCrawler. Today’s SEO isn’t the SEO of, well, your slightly older sibling. While there is still some value to optimizing your meta tags, it just isn’t what it used to be.

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Why Content Publishers (aka Bloggers) Need Content Guidelines to Stay on Track

Keep your blog on track with content guidelinesIf you have ever worked for a content publisher, you know that they have some very hard deadlines that must be followed. What would a newspaper be if it frequently didn’t get to press in time? Those of you who (still) read the paper would be a bit miffed not being able to read the funny pages with your morning coffee. TV is no different. Shorwrunners have 8-10 days to produce a show in order for it to be ready to air on time. Failure is not an option!

In a world where everyone is a publisher, (if you have a website, blog or twitter account, you ARE a content publisher) the only deadlines we have are our own, and we don’t mind so much if it occasionally has to be extended. And in truth, most of your audience wouldn’t have a fit if a blog post comes a day or two late from when they expect. But all that doesn’t mean that you don’t have or need a set of guidelines to, well, guide your content publishing efforts.

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Book Review: Landing Page Optimization by Tim Ash

Landing Page Optimization book review

I’ve known Tim Ash for years. He’s been a good friend on the conference circuit, and he has always been one of my favorite speakers to listen to. When it comes to landing page optimization, very few know what Tim knows. It pains me to admit that I took far too long to read his book.

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Why You Should Always Put Your Site To The Test

Why you always put your site to the test

One of the first things we do when optimizing a site is to institute common Best Practices. As important as best practices are, they are still only a baseline for good usability.  They are really no more than starting point.

Once you have instituted your best practices and have tracked them in analytics for a while, you now have a place to begin making additional, incremental improvements. This is where multivariate and A/B testing comes into play. Best practices only tell you what works for the masses. Your visitors may react differently, and with some additional and ongoing tests, you may be able improve the overall performance of your site.

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Book Review: The Unexpected

Book review The Unexpected

Not to get all religious on you, but The Unexpected was a life-changing book for me. Well, maybe not life-changing, but definitely business-changing. I read this on the heels of Badass, and combined, they were like a one-two punch to the head. Together, these books will change your entire thinking and perspective on customer service.

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Mine Your Own Mind – The Podcast

 

Content podcast

A couple of weeks ago, Marketing Land published an article I wrote about making your old content new again called “12 Ways to Mine Your Own Mind for Content Ideas.”  I was asked to discuss the article with Mark Tennant on his podcast A Slice a Day, a daily broadcast that discusses content marketing. Check out the podcast, and please read the article, if you haven’t already. I would love to read any of your thoughts regarding rebooting old content, so please comment below!


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There is No Web Marketing Without Solid Website Architecture

The relationship between website architecture and web marketing

Website architectural issues are often the most overlooked aspect of web marketing, and not necessarily to the fault of SEOs. Business owners often like to focus on things they can see rather than those mysterious things they can’t. However, I cannot stress enough how important a solid website architecture is to the success of your entire web marketing efforts.

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Don’t Lose Your (Website’s) Voice

Don't lose your website voice

Our websites need to be many things. Findable, usable and valuable all come to mind. Part of providing a valuable website is creating one that is unique from all the rest.

You can create a unique site by having a unique set of products or services, focusing in on a niche,  or having a cool approach. Those are are all fantastic, but sometimes you’re stuck with what you have. What’s a marketing manager to do if they can’t influence what the business offers?

Every site has an opportunity to be unique! It’s just a matter of finding your voice.

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