Velocitize your web marketing

How I Lost My #1 Ranking and My Profits Exploded Overnight!

lost #1 ranking

Getting the coveted #1 ranking in Google search is something companies spend a lot of blood, sweat, and tears on. So losing that top spot would be devastating, right? Not necessarily.

In my latest Search Engine Land article, follow the journey of a small mom and pop company from Internet oblivion, to the top spot, and then back down a little to see how you can actually GAIN traffic and profit by losing your #1 Google ranking.

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My Answers to “10 Burning Questions” on Content, PR, and SEO

web marketing questions

 

Ever want to pick my mind for my thoughts on some of the biggest topics in Internet marketing? Karan Sharma at linkbird has done it for you! They picked little ‘ol me to participate in their “10 Burning Questions” series. You can read my answers to some common web marketing questions all in one place.

Read the bog to learn how to make your content stand out, why content is important, how to keep up with content production, and how to “win” in search engine rankings.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Relax, Not Every Social Network is Right for You

choose social network

There is certainly no shortage of social networks that you and your company can engage in. Even sticking to the most obvious networks (Facebook, Google+, Twitter, Instagram, Snapchat, and Pinterest) can be too much to keep up with. But for some reason, we feel like we at least have to try.

The truth is, unless you have full-time staff dedicated to nothing but social media engagement, you’re going to have a hard time keeping up with even a handful of social platforms. That means, you’re going to have to choose which social platforms are worth your time, energy and efforts.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

XML Sitemaps: To Submit or Not to Submit?

Submit XML sitemaps

Submitting an xml sitemap to Google via Webmaster tools can be a great way to get Google to spider all your pages quickly. But before you go and hit that submit button, make sure that’s what you really want to do.

For the most part, the traffic and data you receive from submitting your sitemap to Google far outweigh the negatives of doing so. But there can be a plus side to waiting on that submission.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

5 Reasons Why Links Are Still Important

Why are links important?

why links are important

If you answered B, congratulations! Time for your train station Bollywood dance sequence!

slumdog

 

Reminder: Slumdog Millionaire won Best Picture at the Oscars the same year The Dark Knight and WALL•E were eligible.

Links are still one of the most important ranking signals for Google. They always have been. The more relevant and authoritative backlinks you have that point to your site, the more likely you are to rank.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

What is PPC and Why Should You Use It?

what is ppcWhat does PPC stand for?

In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says . . . you pay the owner of the real estate where your ad is placed (search engine, website, app, etc.) a fee for each click your ad receives. In the offline world, advertisers traditionally pay owners of advertising space based on impressions (typically cost per thousand impressions). This is because it is much harder to tie direct customer actions to specific ads, like if a billboard or TV ad caused someone to go to the store and purchase your product. But since clicks on online ads can be tracked and analyzed, paying per click is a much easier system. Therefore, you will find most ad platforms offering this bidding option as the default (although there are other options to choose from).

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Can You Be Content Without Getting Complacent in Your Web Marketing?

content vs complacent
It’s always tough to find the balance in life between being content and getting complacent. Contentment means you’re happy where you are. If you’re not careful, contentment can lead to complacency, which means you’re no longer striving to be better.

Yet, if you are always striving for something more, does that mean you’re not content? Not necessarily.

As with life, we try to find that balance between being content and complacent in our web marketing efforts. Translated, we want our clients to be happy with the work we’ve done but not so happy that they don’t see the value in continuing to push ahead.

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Products Vary But Display Consistency Shouldn’t

ecommerce product templates

Most ecommerce sites of any significance already use templates to display their products. Ecommerce product templates help you maintain consistency in how your product information is displayed from one product to the next.

But some sites have a wide range of products that don’t lend so well to using the same template. Nothing wrong with that; product diversity can be a boon to sales. But with that diversity comes new and different types of information to display that may not fit so well in the existing product template.

With that, then, comes the development of a new template for the new products. But what shouldn’t come with that is a radically different template. [Tweet This] Sure, you need to add some new fields, etc, but all products share similar types of information such as price, description, shipping info, add to cart buttons, etc.

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A Newbie’s Quick Start Guide for Website Optimization

5-website-optimization-essentials
Whether we are talking about dieting or web marketing, everyone wants the quick fix. The one thing that can help you lose 10 pounds . . .yesterday. Or that one tactic that can make your company wildly successful on the Internet.

But just as with weight loss, there is no one thing that can make you successful in web marketing. It takes a combination of things. When you are trying to lose weight, that combination includes different types of foods and exercise. The important things is to START. But WHERE do you start? With web marketing, we can break it down to five main “optimization essentials” that will help anyone building a long-term web marketing strategy get off to a good start.

To find out what those optimization essentials are and how to apply them, check out my latest LinkedIn post.
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How Many Contact Options Should Your Website Provide?

website contact information
Q: How many ways should visitors be able to contact you?

A: All of them

Yeah, that’s a bit simplistic, but it’s true. Every visitor has a preference as to how they want to contact companies they are considering doing business with. And that preference might be different depending on the need they have at the time.

The problem is, many websites offer only one way to be contacted: web form.
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