E-Marketing Performance Blog

The E-Marketing Performance Blog (EMP) is dedicated to providing you with all the digital marketing information, latest news and tips you need to succeed online. Brought to you by our Pit Crew, these articles will help you surge past your competition, rendering them powerless and ineffective.

EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.

EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.


How to Consistently Write Ridiculously Great Content

I’m a huge fan of processes. I believe anything you do on a regular basis can be broken down into actionable steps. Processes are the key to optimum efficiency and […]

Posted on by Heather Baker

How To Use Keywords To Create a Better Experience On Your Site

Keyword research is quite often the starting point for any digital marketing campaign. Keywords affect everything from the design of the website to its messaging, navigation, and content. If you’re […]

Posted on by Stoney G deGeyter

How to Optimize PDFs for Search Engine Rankings

If you want your PDFs to be indexed by the search engines–and have any hope of ranking–you have to implement some optimization strategies. But since you can’t edit the code […]

Posted on by Stoney G deGeyter

Do You Have Clear Goals For Your CRM Strategy?

Customer relationship management (CRM) is a core factor in business success, but too many companies approach the topic without understanding their own goals. Yes, every company wants to have a […]

Posted on by Anna Johansson

User Experience Trumps SEO…Most of the Time

I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]

Posted on by Stoney G deGeyter
visual content commandments

The 10 Commandments of Visual Content

The need for visual content in your marketing campaign is undeniable as it continues to dominate the online media landscape. The digital revolution will stay visually-powered because humans are visually-wired. […]

Posted on by Pierre de Braux

How to Optimize PDFs in Adobe Acrobat

If you’ve been following this series on optimizing PDFs, you found that most of the optimization steps are done before you create the PDF. This final step in optimizing PDFs […]

Posted on by Stoney G deGeyter