E-Marketing Performance Blog

The E-Marketing Performance Blog (EMP) is dedicated to providing you with all the digital marketing information, latest news and tips you need to succeed online. Brought to you by our Pit Crew, these articles will help you surge past your competition, rendering them powerless and ineffective.

EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.

EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.

dominate your niche

Dominate Your Niche with Keyword Research

Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content. But what content?

Posted on by Stoney G deGeyter
blogging mistakes

3 Common Blogging Missteps Small Businesses Commit

I was recently quoted by NCR Silver in an article they wrote on common blogging mistakes small businesses make. Below is my full response to their questions for the article. Read NCR […]

Posted on by Julie Graff
how to categorize products

How to Categorize Your Products For Maximum Benefit

Optimizing your ecommerce products starts with proper product categorization. You would think that it’s just a matter of determining which categories each product belongs to, but it’s not quite that […]

Posted on by Stoney G deGeyter
quick competitor analysis

The 30-Minute Competitor Analysis

Successful SEO strategies start with competitive analysis — it’s that important. Putting your direct competitors under the microscope provides rare insight to many of the important questions impacting your organic […]

Posted on by Tyler Thursby
digital marketing costs

How to Manage the Costs & Expectations of Digital Marketing

There’s often more to a digital marketing proposal than meets the eye. Aside from the actual services being performed, there are two other important aspects to consider: Cost Expected results […]

Posted on by Stoney G deGeyter
work smarter not harder review

Review: Work Smarter, Not Harder by Timo Kiander

Work Smarter is all about making your day more productive. It’s not just about using your time better, but about doing the right things in the right way.

Posted on by Stoney G deGeyter
8 months into digital marketing campaign

Under the Hood of a Digital Marketing Campaign 8 Months In

Every few months, we put together benchmarks for our clients. These reports help us fine-tune our strategies by assessing the biggest needs and opportunities. We use this information to outline […]

Posted on by Stoney G deGeyter
marketing research

How to Get your Marketing Research to Pay Off

I wrote a post earlier outlining the first few months of a web marketing campaign. As I noted, the first few months are largely focused on research. So where do […]

Posted on by Stoney G deGeyter