E-Marketing Performance Blog

The E-Marketing Performance Blog (EMP) is dedicated to providing you with all the digital marketing information, latest news and tips you need to succeed online. Brought to you by our Pit Crew, these articles will help you surge past your competition, rendering them powerless and ineffective.

EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.

EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.


Insider Tips for Creating and Using An Editorial Calendar

I was recently quoted by Freelance Writing in an article they wrote on editorial calendars. Below is my full response to their questions for the article. Read Freelance Writing’s full post: Editorial […]

Posted on by Debbie Briggs
product pages not converting

Product Pages Not Converting? Here’s Why

If you’re a small business owner offering a variety of products, you should be paying close attention to the web page content for those products. Too little copy, and visitors […]

Posted on by Debbie Briggs
Outsourcing PPC

Ask the Pit Crew: Can I Get Better PPC ROI with an Agency?

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]

Posted on by Stoney G deGeyter
optimize pdf fonts

How To Optimize Fonts For Fast PDF Download

Optimizing fonts on PDFs is an important part of reducing a PDF’s download speed. For the most part, fonts have to be embedded, which increases the file size of your […]

Posted on by Stoney G deGeyter
Labor Day

Happy Labor Day From Pole Position Marketing

We wish all our fellow workers out there a Happy Labor Day. We hope that you can take a nice, relaxing day off, and if not, that you have a […]

Posted on by Stoney G deGeyter
landing page elements

5 Critical Elements Your Landing Pages Are Missing

Digital marketers are all aware of what a landing page is and what goes into it. The subject has been covered enough times to make Google’s head spin. Landing pages […]

Posted on by Matt Banner
how to check if pdf is optimized (1)

How to Know if Your Downloadable PDFs are Optimized

Any optimization you do on your site should be for visitors. When it comes to optimizing PDFs, speed is important. Large PDF documents take more time to download. Any PDF […]

Posted on by Stoney G deGeyter