E-Marketing Performance Blog

The E-Marketing Performance Blog (EMP) is dedicated to providing you with all the digital marketing information, latest news and tips you need to succeed online. Brought to you by our Pit Crew, these articles will help you surge past your competition, rendering them powerless and ineffective.

EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.

EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.

local SEO tactics for 2017

Local Marketing: The 2017 Trend To Watch

Local SEO has been making trend watch lists for a few years now, but we’re reaching a juncture in marketing now where the SEO angle simply isn’t enough. Rather, to […]

Posted on by Anna Johansson
increase content value

Keywords are for Adding Value Not for Adding Content

Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.

Posted on by Stoney G deGeyter
artificial intelligence

Thinking Beyond Search In An AI World

This is an answer I contributed to the Monetize article “50 SEO Experts Roundup — Where Should We Focus Our Efforts in 2017.” Artificial Intelligence is the next big thing in the […]

Posted on by Stoney G deGeyter
2017 keyword optimization tactics

2017 Keyword Optimization Tactics You Need to Know

In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]

Posted on by Stoney G deGeyter
website guests

Roll Out the Red Carpet for Your Website Guests

We all know what’s it’s like when someone just drops in on us. We’re flustered. Unprepared. The house is always a mess. But when we are expecting a guest, it’s […]

Posted on by Stoney G deGeyter

What Do You Do When You Have One Product with Multiple SKUs?

Products come in all kinds of shapes, sizes, colors, various configurations. In many ecommerce systems, each variation counts as a unique product with it’s own SKU, which means a lot […]

Posted on by Stoney G deGeyter
most shared blog posts 2016

My 10 Most Shared Blog Posts of 2016

Well, 2016 is officially over. It was quite a crazy year, to say the least, and I’m sure more than a few of you are saying “Good riddance.” So I hope […]

Posted on by Stoney G deGeyter
blogging tools

Don’t Start Blogging Without These 5 Essential Tools

We digital marketers sure  love our tools, don’t we. I don’t know how I’d survive without my social media tools in particular, not to mention email management, analytics, and monitoring […]

Posted on by Julie Graff