Velocitize your web marketing

Use Structured Data to Get Found on Local SEO

local-searchThe use of structured data started long before local search engine optimization became a big deal, but using structured data for natural optimization is far less essential than for the local.

For the most part, using structured data for organic SEO is about getting some rich snippets into the search results. For local SEO however it can have a strong impact on your local rankings.

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What is the ROI of Branding?

roi of branding

“What is the ROI?” That is the question on the tips of everyone’s tongues when it comes to investing in any type of marketing strategy. In today’s environment of hype measurement and accountability, if you don’t have a solid answer to that question, there is no budget for that strategy. But the ROI of certain online marketing tactics, such as branding and social media, go beyond what can be directly measured. I provide proof and a different way for looking at your marketing budget in my latest article for Search Engine Guide.

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Can You Survive On Social Media Alone?

Social Media Tree

More and more, it seems as if we are living in a social media world. More people are looking at investing in building up their social presence, and much of it comes at the expense of other viable online marketing strategies. The question many businesses are asking is, “Can I survive on social media alone?”

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How Your Killer SEO Could Get Killed

ongoing seo strategySo you are ranking in the top of the major search engine rankings for your main keywords and are receiving solid traffic. Congratulations! Time to rest, relax, and rake in the bucks, right?

Wrong! In order to enjoy continued success and ensure that your website and business will continue to survive and thrive, you need an ONGOING SEO strategy. I’ll show you why if your SEO is not killing it, you are probably getting killed.

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How to Use Meta Tags to Improve Rankings

meta decription tags still matter
Image Credit: Si1very

Do meta tags help improve search engine rankings? The answer is simple: Yes and no.

Since search engines generally ignore meta tags, adding keywords to these tags really isn’t going to help you move your rankings up any. That may lead you to wonder if meta description tags still matter. In fact they do because meta description tags play an important role in generating click throughs from the search results. [Tweet This]

That means if you write a good meta description (and Google displays it in the SERPs) you have a better chance of getting clicked. If Google is able to determine that your lower-ranked page is getting more clicks than a higher ranked page, that could be the catalyst to pushing you up some spots.

Everything we do with our websites has a cause and effect. It’s just not always what we think. Many SEOs blow off meta description tags because they don’t have a direct impact on ranking. But if you ask me, an indirect impact can be just as good, if not better.

Why? Because it causes us to focus more on the customer than on the search engines. If we were able to get better rankings by adding keywords to a meta description, that won’t automatically translate into getting more targeted visitors to our site. However, when you focus your meta tag on providing value to searchers, every click you get will be far more valuable. And if that value translates into better rankings, it’s a dual win.


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Being the Alpha Male of Web Marketing

website visitors aren't convertingMost of us don’t like jerks who are always telling people what to do. I’m one of those people that likes to figure things out for myself, so if you tell me what needs to be done, I’ll either get it done or ask for help if I don’t know. But I don’t like to be told how to do something because it takes away my opportunity to figure it out.

But when it comes to your website, your visitors want to follow the alpha male. That’s right, they want to be told what to do and, in many cases, how to do it. [Tweet This] They want everything spelled out for them so there is no guesswork and no chance of getting it wrong.

In fact, they just don’t want to have to think about it.

I recently watched an episode of Malcolm in the Middle on Netflix. It was the episode where Reese joins the army. If you know anything about the show, Reese is the kid that doesn’t listen to anybody. But in the army, he finally gave up. He turned his brain off and did only and exactly what he was told to do. The drill sergeant says he’s never had a finer soldier cross his path.

Of course, hi-jinx ensue as the radios are broken and the commander cannot communicate with Reese. He is simply paralyzed, unable to make a decision. As a result, his team is soundly defeated in a war game.

But this is a great analogy to visitors on our website. If they are not told what to do, many will simply do nothing. Do you want them to “download” your ebook, or “buy your product”? Don’t make them have to figure that out for themselves, tell them. And make sure that you provide all the links and instructions along the way. It needs to be so easy, even Reese could do it.


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Where Did All Your Good Blogging Ideas Go?

blogging ideasYou never know when that good idea is going to come. Could be in the middle of the night, it could be while watching TV, or even while reading this blog post. Got a good blog post idea in your head right now? Good, now remember it.

But don’t forget about that email you have to respond to, the co-worker who’s bouncing ideas off you, the customer who’s asking questions, the kids who are staaaaaaarving, and the trash that forgot to be taken out.

Now, do you still remember that idea? Chances are, you will have forgotten your good idea if you didn’t take a few seconds to jot it down. [Tweet This]
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