So how to you know if your optimization efforts are paying off? Sure, you can look at rankings, but that only tells you if you’re ranked. You can assume from that you’re getting traffic (which can be a dangerous assumption), but still, that doesn’t tell you much about the value of the optimization efforts.Unless you look at analyics, (beyond traffic data), you’ll never know if optimization is providing true value. I’m not discounting the traffic data by any means. In fact a good pre- and post-optimization snapshot of your traffic can provide immense value. But beyond there, you want to see how the page actually performs with your visitors.