Velocitize your web marketing

Social Media is a Tool, Not a Strategy

Social media is a tool, not a strategy.

We often talk in terms of social media as a strategy. As such, we put together social media strategies for our clients to ensure that the efforts we put into it are effective. But social media itself is not a strategy, it’s a tool. Social media is the tool we use to implement a social media strategy, as much as a band-aid is a tool used as part of a wound healing strategy.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Long Live Narrowly Focused Keywords

Write authoritative web pages based on narrowly focused keywords.

There is a lot of talk about how keywords are dead to today’s algorithms. I disagree. While we still want to create topically authoritative content, keywords still matter in creating content that is sufficiently focused on a narrow topical aspect.

If you are creating content about flow meters, for example, do you think that you can create a single, topically focused page that will rank highly for just about every flow meter keyword? Probably not, and you likely don’t want to try. This is where both keyword research and keyword organization comes in.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Ask the Pit Crew: How Effective (Really!) Is Content Marketing?

ask-pit-crew-2

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro.

Have a question you’d like answered?Ask the pit crew!
Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Red Flags of Ineffective Web Marketing Agencies

How to tell if your web marketing team is irrelevant

Just like any big purchase or business commitment, you want to be sure you know what you are getting when working with a web marketing team. But besides reading their blog posts and checking references, what can you do?

There are actually some very common red flags that may not be obvious to the average business person, but if you know what to look for, you can easily weed out irrelevant web marketing teams. I list 12 such red flags in my latest article for Search Engine Journal.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Google Mobile Friendly Update – What to Do Now?

Get ready for the Google mobile friendly update.

Google recently announced that mobile friendliness will be included within SEO rankings starting April 21. This news comes after a study reported that 2015 mobile searches will surpass traditional desktop searches. Although ad spending on desktop has dropped, mobile SEO spending has skyrocketed by 83%. With a growing number of users surfing the Internet from their mobile devices, Google has realized that it’s essential to provide better mobile user experiences by highlighting mobile-friendly websites.

It’s the first time that Google has ever announced an update before its launch – WHY?

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

3 Components of Your Web Presence That Demand Your Attention

Three Unignorable  Components of a Sustainable Web Presence

Let’s face it, web marketing can be overwhelming, to say the least. There are 200+ ranking signals, and I personally have identified and promoted 600+ web marketing actions that make for an effective web presence.

Rather than focusing on those details, I help you take a look at the bigger picture in my latest article for Search Engine Land. There I list the “3 Components of a Sustainable Web Presence.” Of all the web marketing actions you could take, the most important ones fall into these three categories.  Find out what they are!

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Is Bad Website Navigation Costing You Customers?

Bad website navigation can cost you customers.
Tons of time and attention are given to website content, optimization and a number of other web marketing aspects. What often gets ignored is website navigation, which is shame because it is actually one of the most important parts of your web presence. Get it right, and your navigation will guide visitors easily through your site and to their (and your) ultimate goal. Get it wrong and the only place you will guide visitors off your site.

So HOW can bad navigation cost you customers? I count the ways (six of them to be exact) in my latest article for SEMRush.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Are You Chasing Algorithms or are They Chasing You?

Chasing-Algorithms

I’m not much of an algorithm chaser, but I fully understand the need to stay abreast of the algorithm changes and updates. In fact, the best SEOs are those that refuse to chase the algorithms but rather understand what it is the algorithms are looking for with today’s changing technologies.

For the most part, algorithm changes shouldn’t have a significant impact on how we do SEO. SEOs who are doing it right do more for the visitor than for the search engines.

However, because technology changes, as does how people use the web, search engines have to adapt to stay relevant. Which means that there are some factors that will be a part of tomorrow’s algorithms that we’ll need to account for.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

URL Readability Still Matters

URL readability helps search engines and visitors.Over the years, many things that were important for optimization have become less so. But even as the search engines add, remove or tweak the factors in their algorithms, even things that become less important overall are still important.

Quick example: If today the search engines looked at 10 factors for rankings and tomorrow they added 5 more, would you assume that the first ten are no longer relevant? No, of course you wouldn’t. Certainly they are less relevant, but not irrelevant. Each factor went from a relevance of 1 in 10 to 1 in 15, but that doesn’t diminish the the fact that it is still a factor.

It’s with this premise in which we look at SEO. While the search engines look at hundreds of factors, and the weight of each factor changes with each tweak, we still understand that a factor is a factor.

And URL readability is a factor. Do the search engines care about readility? No, but using relevant keywords in the URL can and does play a small role in the ability of the search engines to determine the topic of the given page.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Make Your Shopping Cart Frustration-Free with a Minicart

Make-shopping-cart-better

There is no doubt that having a good shopping cart/checkout system in place is valuable to your visitors and vital for maintaining strong site conversion rates. But what could be equally important as your checkout process is what happens when your visitors are adding products to their cart.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit