Writing a great blog post is about more than just having a great topic. There are many different types of content in which to frame your ideas. If you always stick to the same type of content, you run the risk of boring your readers, and you DON’T want that!
By using an editorial calendar, you can not only plan your topics ahead of time, but you can plan what types of content you will use to get your message across. That way, you can make sure you are varying the format of your articles . . . and not putting your readers to sleep.
In my latest blog for The SEM Post, I discuss the advantages of having an editorial calendar and give you 3 types of content to get started with.