It takes a village to build and maintain an online presence these days—with websites remaining the primary central hub for all online activity. Organizations of all stripes work hard to drive traffic to their websites through a combination of direct, organic and referral traffic. Organic is where search engine optimization (or SEO) comes into play. Successful SEO requires a combination of technical (e.g. URL structure) and content-based (e.g. the words and phrases you include in your content) considerations.
Importantly, the responsibility for SEO doesn’t lie solely with your webmaster. SEO is really, or should be, the responsibility of anyone who creates content for any part of your website. Your staff can play an important role in ensuring that you’re using the right information, in the right way, to boost results.
What do you—and they—need to know to do this effectively? Stoney deGeyter is CEO of Pole Position Marketing, an SEO firm in Canton, OH; he founded the firm in 1998. He has literally “written the book” on simple SEO—The Best Damn Web Marketing Checklist, Period! The following are some simple tips* that can help you engage your entire staff in ensuring that your website will gain traction through SEO.