Social media has become the medium by which everyone shares what they like or dislike (when will they come up with a button for that?), love or loathe. So, as not to be left out of the party, search engines look for ways to incorporate social signals into their ranking algorithms.
In my latest post on Search Engine Journal, I share why social media has changed the SEO landscape forever—and why that’s not a bad thing. For example, links are less important today, while sharing quality content via social media is a smart move for your business. Find out why SEO just isn’t as effective anymore without an assist from social.
What may be the biggest obstacle to a person buying anything is the pain they experience during the consideration phase of the buying process. If the perceived pain of purchasing is smaller than the perceived reward of purchasing, the purchase will be made. If it’s the opposite, the purchase will not be made. But the key word here is “perceived.”
In my childhood, gas prices hovered in the $1 – 2 range in the U.S. As we all know, that is no longer the case. For the most part, it now hovers in the $3 – 4 range. When gas first hit $3, people felt the pain. Some altered their vacation plans. Some visited distant family less. We cursed under our breath as big oil companies reported record revenue quarters.… Continue Reading
One of the most precious commodities in today’s always-connected world is time. Everyone’s is limited, and everyone wants more of it. Alas, there are only 24 hours in a day (and you have to fit eating and sleeping in there somewhere). That makes building a successful blogging strategy for your business all the more important.
In my latest post on The SEM Post, Blogging Tools You Need to Succeed, I share why listening has to come before the writing process, having a repository for all your blog post ideas, and setting up distribution to more easily share your posts on social media. You don’t have to use every blogging tool at your disposal, but employing some will save time in the end.… Continue Reading
Every page of your website should be easily scannable. Not all visitors (probably most visitors) want to read every word, so making your content scannable helps them find what’s most important to them more quickly.
The single most-performed browser activity on mobile devices is search. That means people are using their phones for finding things more than they surf the web, skim Facebook peruse their favorite websites, make calls or even text!
Unlike desktop search, when searching from a mobile device, search engines have a general idea of the physical location you are searching from. Using this knowledge, searches that are typically location relevant (such as plumbers, lawyers or doctors, just to name a few) produce a local set of search results, different from, but within, the natural set.
It’s not guest posting that’s bad, it’s low quality guest posts that are. This shouldn’t really surprise us. For many, guest posting became just another tactic we do to manipulate search engine rankings. But any kind of manipulation solely designed to get rankings tends to stink up the web.
There are two reasons to register a domain name for longer periods of time: 1) you plan on being in business for years to come and 2) you want whatever smidgen of ranking value you might get out of that.
In the grand scheme of things, registering your domain for more than a year at a time is very, very, very low on the SEO priority scale. But as a firm believer in baby steps SEO, even the smallest of small things can make a difference when it matters.
Sorry folks, the holidays have come and gone. Yeah, I know it’s only mid-November, but if you want to get your site optimized for the season, well you’re too late. At best you can try to throw up a quick PPC campaign, but those take time and data to fully optimize. You’ll bring in business, but not with the best ROI.
But it’s not too late to start thinking about 2016!
That’s not necessarily a bad thing, as long as every blogger is providing actual value to the webverse. Unfortunately, that’s not always–or even usually–the case.
Most bloggers, whether it be for business or personal reasons, start blogging without any sort of plan and wind up ending their blogging career just as spectacularlessly.
There is nothing wrong with not having a plan or strategy in place when writing in your little pink diary, but a blog isn’t a diary. It’s a way to communicate your thoughts, ideas, tips, and other musings to the public. But for why?