Velocitize your web marketing

Don’t Spam Your Image Optimization

Optimize images but don't spam.

Image optimization is often an overlooked part of SEO, but for some reason images often get the crap spammed out of them by SEOs trying to improve their organic page rankings. Regardless of whether you’re optimizing an image for image search or optimizing key parts of an image for optimization of the page it resides on, a more subtle approach is needed.

When you place images into a web page you have the option of adding an alt attribute. This attribute is a place to add alternative text that will be viewable when the image doesn’t display. The purpose of the alt text is to describe the image. Period.

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Link Building Is Only ONE Aspect of Web Marketing

link building's importance

Just a couple years ago link building was a huge part of most web marketing campaigns. In fact, for many web marketers, link building was probably well over half of the total budget and focus.

You don’t see that so much these days, but that doesn’t mean link building is any less valuable. In fact, links continue to be an important part of a successful web marketing campaign.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

How I Lost My #1 Ranking and My Profits Exploded Overnight!

lost #1 ranking

Getting the coveted #1 ranking in Google search is something companies spend a lot of blood, sweat, and tears on. So losing that top spot would be devastating, right? Not necessarily.

In my latest Search Engine Land article, follow the journey of a small mom and pop company from Internet oblivion, to the top spot, and then back down a little to see how you can actually GAIN traffic and profit by losing your #1 Google ranking.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

My Answers to “10 Burning Questions” on Content, PR, and SEO

web marketing questions

 

Ever want to pick my mind for my thoughts on some of the biggest topics in Internet marketing? Karan Sharma at linkbird has done it for you! They picked little ‘ol me to participate in their “10 Burning Questions” series. You can read my answers to some common web marketing questions all in one place.

Read the bog to learn how to make your content stand out, why content is important, how to keep up with content production, and how to “win” in search engine rankings.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Relax, Not Every Social Network is Right for You

choose social network

There is certainly no shortage of social networks that you and your company can engage in. Even sticking to the most obvious networks (Facebook, Google+, Twitter, Instagram, Snapchat, and Pinterest) can be too much to keep up with. But for some reason, we feel like we at least have to try.

The truth is, unless you have full-time staff dedicated to nothing but social media engagement, you’re going to have a hard time keeping up with even a handful of social platforms. That means, you’re going to have to choose which social platforms are worth your time, energy and efforts.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

XML Sitemaps: To Submit or Not to Submit?

Submit XML sitemaps

Submitting an xml sitemap to Google via Webmaster tools can be a great way to get Google to spider all your pages quickly. But before you go and hit that submit button, make sure that’s what you really want to do.

For the most part, the traffic and data you receive from submitting your sitemap to Google far outweigh the negatives of doing so. But there can be a plus side to waiting on that submission.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

5 Reasons Why Links Are Still Important

Why are links important?

why links are important

If you answered B, congratulations! Time for your train station Bollywood dance sequence!

slumdog

 

Reminder: Slumdog Millionaire won Best Picture at the Oscars the same year The Dark Knight and WALL•E were eligible.

Links are still one of the most important ranking signals for Google. They always have been. The more relevant and authoritative backlinks you have that point to your site, the more likely you are to rank.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

What is PPC and Why Should You Use It?

what is ppcWhat does PPC stand for?

In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says . . . you pay the owner of the real estate where your ad is placed (search engine, website, app, etc.) a fee for each click your ad receives. In the offline world, advertisers traditionally pay owners of advertising space based on impressions (typically cost per thousand impressions). This is because it is much harder to tie direct customer actions to specific ads, like if a billboard or TV ad caused someone to go to the store and purchase your product. But since clicks on online ads can be tracked and analyzed, paying per click is a much easier system. Therefore, you will find most ad platforms offering this bidding option as the default (although there are other options to choose from).

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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