Velocitize your web marketing

There Are Keywords You Don’t Want To Target

Eliminate Ambiguous KeywordsIf you’re of the flock that think keyword research was killed by Hummingbird, I urge you to reconsider. Researching your keywords has never been about finding keywords to cram into a page in order to rank it. It’s about finding keywords that are relevant to your audience and creating definitive content on the topic.

In the beginning stages of keyword research, it’s important to eliminate the extraneous phrases – narrowing it down to the keywords that make sense for your business and those searching for what you offer. In my latest post on Search Engine Journal, These Aren’t The Keywords You’re Looking For, I take a look at fine tuning your keywords in the research process.Continue Reading

Discover Link Building Secrets from 20 Industry Pros

Final Lap: Winning Web Marketing Reads–March 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business. Continue Reading

Discover Link Building Secrets from 20 Industry Pros

Improve Your Website By Getting Beyond Who’s Right and Wrong

In my efforts to help businesses improve the conversion rates on their websites, I hear objections ALL the time. Behind the objections, I have observed fear (about how the changes will perform), offense (because they think I’m implying their work isn’t up to snuff) and procrastination (because they want to avoid the scary world of testing).

A few factors that I’ve seen contribute to this include:

  • Stakeholder’s opinions about what will work best for a particular site or page within a site are usually strongly held, whether it’s because it’s what they like themselves or what they believe as a professional.
  • Stakeholders are emotionally attached to their work.
  • There’s a lot at stake for everyone when it comes to the performance of the website.

The resulting situation can get messy. It typically involves arguments over opinions about what to do with the site in an attempt at improvement. But this kind of activity can be damaging to your team’s relationships.

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Discover Link Building Secrets from 20 Industry Pros

Less Is More When Writing for Landing Pages

Yes, I know why you include so many words on your marketing landing pages. It’s because you really, really, REALLY want your visitors to get it. You want them to understand all that it is you have to offer them and how choosing to do business with you is really going to change their lives. You want to use all of the information you can to persuade them to stick with you, to continue on the journey to being your customer. Problem is—they don’t read them. I know you worked hard on it, and I’m sorry.

So, what do you do now? Throw it all away? Doesn’t there need to be some explanation about the page and how the user will benefit from continuing on? Why, certainly yes. Your pages must still persuade users to work through the conversion process. But, they must do so in ways that fit with how people use the web. It’s time to get out that “red pen” and make a couple of changes; namely employing a less-is-more approach.

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Discover Link Building Secrets from 20 Industry Pros

How to Reach Influencers Through Different Channels #linksecrets

Reach people through channels that are less saturated. Twitter, email, and Facebook are typically saturated, and the chances of getting a response there is very low.

disqus logoHowever, if you follow them in other ways, you can get a response. An example would be their personal blog and their Disqus comments. You can follow someone on Disqus and see all the blog comments they’ve left, and respond to one of them.Continue Reading

Discover Link Building Secrets from 20 Industry Pros

How to Find Content Ideas for Guest Post Target Sites #linksecrets

When I get stuck on coming up with target sites, content ideas or both, I sometimes turn to Yasiv. It’s useful for many link building purposes—if you’re working in the e-commerce sector, it shows you what kind of products people are buying along with your product. You can also couple it with other tools to do competitor analysis, pitch products for reviews to relevant sites, or use it to just see how your product is doing in general.

Find links between products purchased together to generate content and target site ideas for links. [tweet this]

Yasiv pulls its data from Amazon, so it’s pretty indicative of what people are buying. I’ll note that it has a few bugs because it’s a rapidly evolving service, but it works nicely for our purposes.Continue Reading

Discover Link Building Secrets from 20 Industry Pros

How Sharing What You Know Can Help You Earn Links #linksecrets

telling secretsIt seems that the SEO landscape is really prone to get inundated with “secrets.” The idea behind it is that there is some deeply hidden SEO secret experts use for themselves to earn millions without telling anybody else. Indeed, some of the so-called black hat SEO (for most people, simply called SPAM) truly works like that.

On the other hand, many legit SEO experts believe in the “SEO secret” approach: They try to hide their best techniques to sustain a competitive advantage. You will find a lot of agency-owning types who rarely or never publish techniques or case studies, and they brag instead about the “Fortune 500″ clients they have had. They drop some names everybody knows, and then people are convinced they are some high-profile experts. After all, they worked with huge brands, gigantic companies and corporations everybody knows.Continue Reading

Discover Link Building Secrets from 20 Industry Pros

How Unlinked Brand Mentions Can Earn Links #linksecrets

use advanced search commands to uncover linksHaving built literally thousands of links over the course of the last five years I’ve seen and built just about all link types under the sun. Time and time again I come back to unlinked brand mentions as my most successful way of obtaining Penguin-proof links. Sure it’s not really a “secret” since many link builders tout this as a great resource, but I feel it’s far undervalued and shouldn’t be glossed over. I highly recommend to our clients that they spend the time to invest in uncovering brand mentions without links.

At minimum set up an alert for any new indexed pages that mention your brand. I’ve used Google Alerts in the past, although not always 100% reliable. Talkwalker is an alternative free option you can use that other experts also suggest. Your brand mentions will be served up to you via e-mail. Click on the link and see if your brand mention is actually linked to your site. It’s not? Ask for it!Continue Reading

Discover Link Building Secrets from 20 Industry Pros

How to Capitalize on Misspelled Links to Your Site #linksecrets

capitalize on misspelled linksMany of you have probably noticed that when people are searching for your brand, they have sloppy typing skills and make some embarrassing misspellings. If you’re super forward-thinking, you’ve probably wondered if people are misspelling your brand when they’re linking to you! If you’re a proactive link-hungry PRO, you’ve probably typed a few variations of those misspellings into your favorite backlink tool to see if your hypothesis is correct (go you!).

Misspelled domain link building is certainly no secret. What secret I DO have to share is using a tool from SEOBook that leaves no stone unturned when looking for those misspellings. Yes, you could look at branded terms in Google Analytics, but with the cursed increase in (not provided) data, you might be missing out on other versions of misspellings.Continue Reading

Discover Link Building Secrets from 20 Industry Pros

How to Reach Out to Untapped Resources #linksecrets

drawing linksEgobaiting the first link in the supply chain may be an untapped resource. I usually find manufacturers to be an untapped resources for my clients. Search and reach out to the manufacturer of products that you may sell on your site, or that you might be using as part of your services. If they have a list of “approved retailers or vendors,” be on it. But if they don’t, offer them a heartfelt recommendation or testimonial. Give permission for them to use it for their site. Play above board and don’t mention anything about links. Often I found these usually smaller manufacturers are touched, and find the referral or testimonial useful for their onsite marketing. They very well may post it with a link out of their own interest. Maybe help the goodwill along by creating pages on your site as love letters to the manufacturer, especially for those who may not have budged on the recommendation. Give them a heads up, which is more enticement for a link. That connectivity and potential co-occurrence could lead to you actually ranking well for manufacturer brand names in addition to getting a link. I find that companies usually like to promote these on their blogs.Continue Reading

Discover Link Building Secrets from 20 Industry Pros