Why the Change?
The advancement of internet usability on mobile devices, combined with more people getting their hands on them, has led to rapid growth of mobile search usage. When you factor in technology like AdWords, you can see how advertisers have more opportunity to deliver—and consumers to receive—targeted advertising messages that are relevant for more specific devices, times and locations than ever before.
Yet, not many advertisers were creating AdWords campaigns for mobile devices, simply because the campaign structure was difficult to discern and hard to manage. This, of course, was costing Google money in ad clicks and costing advertisers conversions from prospects searching for what they offer. So Google came up with “Enhanced Campaigns” as a solution.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
Summer vacations are in full swing and it seems like at least one member of the pit crew is gone at any given time this month. Annalisa just got back from Yosemite. I asked her to take me with her, but no dice. I’m confident there are Talosians hiding in this valley.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
Not everyone needs SEO. Sorry, Kevin, it had to be said. There are some businesses that are in small, niche industries that get enough local business that SEO will just be a burden to them. All those calls and emails coming in from the website just get in the way of taking care of customers. The customer comes first, damn it!
There are a number of mom-and-pop shops that just don’t want or need to grow. They have their regulars and, unless they die off or move away, they will always be the regulars. They have enough business to not worry about growth. It’s over-rated anyway.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
This week at Pole Position Marketing, we celebrated the birthday of Kevin, our Client Relations Specialist & Ambassador of Tomfoolery. It just so happens I came across a site this week where you can “Trek” yourself. Happy birthday to my Romulan friend, Kevin!
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
Unfortunately, website content is often an afterthought. Or, a business website is started with every intention of “improving” the content sometime down the road. Or, you may have graciously accepted the offer of a family member or friend to write some copy, and hey, it’s not half bad.
Which brings us to another group of ”yeah, butters,” those whose “sister writes the content.” (You can replace “sister” with “wife,” “cousin” or friend—you get the idea.) What the potential client is really saying is that their site content is “good enough.” But is it compelling enough to keep a potential customer on the page? Are your product or services pages informative enough to garner a sale?
What about your blog. Are you producing fresh content consistently that doesn’t just rehash your product offerings? If you answered yes to all of these questions, bravo! Your sister is on to something. If you didn’t, well, you may want to consider what makes for good content–and what doesn’t.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
Let me just start by saying that I have a few number of pet peeves. One that really gets under my helmet is when I’m trying to help someone who won’t let me help them!
Person: Can you help me do this?
Me: Sure, you need to click here.
Person: I tried clicking over there and over there.
Me: OK, but you need to click here.
Person: I’m so mad I can’t get this to work!
Me: I understand. Just click here.
Person: All I want is to be able to do this thing. This is so frustrating! Every time I try to do something, something else goes wrong. Why doesn’t this stuff work the way I want it to.
Me: I would like to unsubscribe from this conversation.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
You have an e-commerce site? Are people searching online for the products you have on your site? If you answered yes to both, there is no good reason why you are not running Product Listing Ads (PLAs) on search engines (Google now, Bing soon). The fact that PLAs can show images of the exact product a searcher is looking for with an exact title and competitive price gives them a distinct advantage over other listings in the search engines. Namely, if the searcher typed in the exact product name, these ads are serving them the exact result they’re looking for. This is exactly the purpose of search, isn’t it?
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
This week while the rest of the team was reading articles on web marketing, I came across this amazing piece of Star Wars art by John Hendrix featuring everything Star Wars he could draw from memory. You can purchase your own copy on his website. I think this would look great in the PPM office! How can we convince office manager extraodinaire and resident interior designer, Maria, that we need this?
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
What They Are
A view-through conversion is a measure of the number of online conversions that users complete after they see—but do not click—a display ad on a website.
How They Work
How a view-through conversion is tracked, recorded and analyzed will affect your conclusions about the effectiveness of your ads. Here are some things to keep in mind when collecting and analyzing them.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
Author’s Note: Defining your buyer personas is a key step when developing your content marketing strategy. Market analyst Ashley Verrill offers three easy steps to research and define your ideal customer profiles in this guest post.
Customers today are constantly bombarded with demands for their attention, from social media to email to text messages. It’s becoming increasingly difficult for marketers to push their message through the noise. So what’s the solution? Make them come to you.
In order to do this, you need to create something your customer already wants and is actively searching for. And that something is content. In today’s article, I’m going to describe the first step in creating this customer-attracting content: researching your buyer personas.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.
EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.
