Velocitize your web marketing

Book Review: Landing Page Optimization by Tim Ash

Landing Page Optimization book review

I’ve known Tim Ash for years. He’s been a good friend on the conference circuit, and he has always been one of my favorite speakers to listen to. When it comes to landing page optimization, very few know what Tim knows. It pains me to admit that I took far too long to read his book.

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Why You Should Always Put Your Site To The Test

Why you always put your site to the test

One of the first things we do when optimizing a site is to institute common Best Practices. As important as best practices are, they are still only a baseline for good usability.  They are really no more than starting point.

Once you have instituted your best practices and have tracked them in analytics for a while, you now have a place to begin making additional, incremental improvements. This is where multivariate and A/B testing comes into play. Best practices only tell you what works for the masses. Your visitors may react differently, and with some additional and ongoing tests, you may be able improve the overall performance of your site.

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Book Review: The Unexpected

Book review The Unexpected

Not to get all religious on you, but The Unexpected was a life-changing book for me. Well, maybe not life-changing, but definitely business-changing. I read this on the heels of Badass, and combined, they were like a one-two punch to the head. Together, these books will change your entire thinking and perspective on customer service.

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Mine Your Own Mind – The Podcast

 

Content podcast

A couple of weeks ago, Marketing Land published an article I wrote about making your old content new again called “12 Ways to Mine Your Own Mind for Content Ideas.”  I was asked to discuss the article with Mark Tennant on his podcast A Slice a Day, a daily broadcast that discusses content marketing. Check out the podcast, and please read the article, if you haven’t already. I would love to read any of your thoughts regarding rebooting old content, so please comment below!


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There is No Web Marketing Without Solid Website Architecture

The relationship between website architecture and web marketing

Website architectural issues are often the most overlooked aspect of web marketing, and not necessarily to the fault of SEOs. Business owners often like to focus on things they can see rather than those mysterious things they can’t. However, I cannot stress enough how important a solid website architecture is to the success of your entire web marketing efforts.

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Don’t Lose Your (Website’s) Voice

Don't lose your website voice

Our websites need to be many things. Findable, usable and valuable all come to mind. Part of providing a valuable website is creating one that is unique from all the rest.

You can create a unique site by having a unique set of products or services, focusing in on a niche,  or having a cool approach. Those are are all fantastic, but sometimes you’re stuck with what you have. What’s a marketing manager to do if they can’t influence what the business offers?

Every site has an opportunity to be unique! It’s just a matter of finding your voice.

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Tomorrow’s Search Engine Algorithms Matter More than Today’s

Tomorrow's search engine algorithms

As an SEO, we always have to keep one eye on the customer and one eye on the algorithm. While doing things for the customer makes perfect sense, we still have to do them in the right way so as to make our work available to the search engines and hopefully earn decent rankings.

If you’re not keeping up with the constantly changing algorithms, you’ll miss some important updates. For example, if you’re only focused on building an experience for your visitors, you generally don’t care much about whether Google can read your CSS or Javascript, or if your entire site is HTTPS secure. However, Google does care about those things now, so you need to as well.

But what matters more than today’s algorithms is the algorithms of tomorrow.

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How to Build a Winning Blog

How to build a winning blog

As easy as it is to think that blogging is just about writing great content, to build a truly successful blog requires a lot more work. A good blog takes a lot of components. While each of those components takes time to build and work properly, in the end it produces something greater than the sum of its parts.

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Your Prescription for Web Marketing Health, Wellness and Long Life

Prescription for web marketing health

 

Just as with your physical health, good web marketing health doesn’t happen by accident. Sure, you can get by on junk food and no exercise, but if you do that for so long, you eventually will encounter serious health issues. The same is true of your web presence. If you don’t maintain the health of your web marketing and take the recommendations of the experts, you will find your business suffering over time. Don’t let that happen to you. In my latest SEMRush article, I’ll give you the information you need to live a long, healthy online life.

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How to Know When You Need a New Website

You know you need a new website when

Do you need a new website? You may think (or hope) that your current website is fine, but it may have some underlying issues that could be inhibiting user engagement or overall performance. In my guest post for Shane Barker’s blog, I identify some red flags that may indicate that it’s time for an upgrade. Before you say that you don’t need a new website, check this article out and see if any of the warning signs listed sound familiar.

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