Velocitize your web marketing

5 Tips to Make Sure Your eCommerce Website Rocks

5 Tips to Make Sure Your eCommerce Website Rocks

So, you’ve made the decision to get your business online. Your product or service is ready and you know it will work on the Web. You’ve tested your target audience and know there is demand. All the signs say you’ve got a great concept, now all you need is the right eCommerce site to get the ball rolling. Before you build your site, here are five important tips:

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A Fate Worse Than Sharknado Reruns – A Social Media Campaign Without a Strategy

 

A successful social media campaign needs a strategy.

It seems that everybody is jumping on the social media bandwagon. It’s hot, it’s sexy and it reaches a lot of people. Not that there’s anything wrong with that.

But before you jump into any sort of social media campaign, take a step back and assess your plan. Don’t have one? Then maybe you need to take two steps back.

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Even Your About Us Page Shouldn’t Be About You

Even your about us page should be more about your visitor than you.

I love a good About Us page. This page provides an opportunity to tell your visitors a bit about you and your company. A little bragging is always fun!

A good About Us page should tell your visitors everything they need to know about you that helps them be comfortable engaging in business with you. But that’s not all. While your About Us page content technically is all about you, it still shouldn’t be all about you.

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Don’t Treat Your Web Marketing as a Project to be Managed

Web marketing can't be managed like other projects.

 

Let’s face it: web marketing is a HUGE animal. To get our “arms around it,” so to speak, it’s tempting to treat it like a project. You know how to handle projects. Or if you don’t, you can always hire a project manager to do it, right?

Um, not so much. We learned the hard way that web marketing can’t be treated as any other project. Learn from our experience by reading my latest SEMRush article that illustrates the four reasons web marketing CAN’T be project managed.

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How Your Contact Us Page Can Help Visitors and Boost Trust

Your contact us can help you build trust with visitors.It should be easy to receive conversions from your contact us page. By simply accessing this page, visitors are expressing at least some level of interest in your products or services (well, except for those pesky spammers, but that’s a whole other topic).

So why do so many people abandon contact us pages without taking any type of action?

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The [Keyword] Is Out There

Don't give up on your keyword search.

As The X-Files told us every week for 9 years, “The Truth Is Out There”. Of course that can mean anything and for this post the truth I’m talking about is keywords.

One of the things I find most interesting about SEO is that in 17 years, I have only had a couple of times where we literally ran out of keywords to target. The truth is that any site has far more keyword options and groups than existing pages on their website. What that means to you and me is that keyword optimization is an ongoing endeavor with nearly unlimited possibilities.

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Social Media is a Tool, Not a Strategy

Social media is a tool, not a strategy.

We often talk in terms of social media as a strategy. As such, we put together social media strategies for our clients to ensure that the efforts we put into it are effective. But social media itself is not a strategy, it’s a tool. Social media is the tool we use to implement a social media strategy, as much as a band-aid is a tool used as part of a wound healing strategy.

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Long Live Narrowly Focused Keywords

Write authoritative web pages based on narrowly focused keywords.

There is a lot of talk about how keywords are dead to today’s algorithms. I disagree. While we still want to create topically authoritative content, keywords still matter in creating content that is sufficiently focused on a narrow topical aspect.

If you are creating content about flow meters, for example, do you think that you can create a single, topically focused page that will rank highly for just about every flow meter keyword? Probably not, and you likely don’t want to try. This is where both keyword research and keyword organization comes in.

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Ask the Pit Crew: How Effective (Really!) Is Content Marketing?

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Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro.

Have a question you’d like answered?Ask the pit crew!
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Red Flags of Ineffective Web Marketing Agencies

How to tell if your web marketing team is irrelevant

Just like any big purchase or business commitment, you want to be sure you know what you are getting when working with a web marketing team. But besides reading their blog posts and checking references, what can you do?

There are actually some very common red flags that may not be obvious to the average business person, but if you know what to look for, you can easily weed out irrelevant web marketing teams. I list 12 such red flags in my latest article for Search Engine Journal.

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