E-Marketing Performance Blog

The E-Marketing Performance Blog (EMP) is dedicated to providing you with all the digital marketing information, latest news and tips you need to succeed online. Brought to you by our Pit Crew, these articles will help you surge past your competition, rendering them powerless and ineffective.

EMP (Electro-Magnetic Pulse): A source of electrical power that disables all electronic devices within a certain radius.

EMP (E-Marketing Performance): Harnessing the power of search marketing to help you disable your competition online.

Roll Out the Red Carpet for Your Website Guests

website guests
website guests

We all know what’s it’s like when someone just drops in on us. We’re flustered. Unprepared. The house is always a mess. But when we are expecting a guest, it’s […]

What Do You Do When You Have One Product with Multiple SKUs?

Products come in all kinds of shapes, sizes, colors, various configurations. In many ecommerce systems, each variation counts as a unique product with it’s own SKU, which means a lot […]

Posted on by Stoney G deGeyter
most shared blog posts 2016

My 10 Most Shared Blog Posts of 2016

Well, 2016 is officially over. It was quite a crazy year, to say the least, and I’m sure more than a few of you are saying “Good riddance.” So I hope […]

Posted on by Stoney G deGeyter
blogging tools

Don’t Start Blogging Without These 5 Essential Tools

We digital marketers sure  love our tools, don’t we. I don’t know how I’d survive without my social media tools in particular, not to mention email management, analytics, and monitoring […]

Posted on by Julie Graff
review of seo for growth

Book Review: SEO for Growth by Jantsch & Singleton

Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]

Posted on by Stoney G deGeyter
preventing duplicate product titles

Overcoming the Duplicate Product Information Dilemma

Let’s face it. If your website consists of products that you buy from other manufacturers, you have a uniqueness problem. Not-so-ironically, you’re not alone. The hundreds of other sites selling […]

Posted on by Stoney G deGeyter
happy new year 2017

Happy New Year

We’re a couple days early, but before the holiday weekend, we just wanted to take a minute to wish you a very Happy New Year. We hope it’s your best […]

Posted on by Stoney G deGeyter
revive tired content

5 Ways to Breathe Life Into Your Content

If you aren’t careful, your content marketing efforts can become more of a habit and less of a creative pursuit. The danger here is that you’ll lose your audience and […]

Posted on by Anna Johansson