This is the third book I’ve read recently regarding customer service. What’s the Secret was a bit more traditional than Badass and The Unexpected, but there were still plenty of great takeaways that can–and should–be applied to your business.
Things have changed since 1998. Back then, link building was all about getting any link you could, from anybody, anywhere. Then SEOs started looking at related links, link quality, PageRank and so on. Each year, it seemed that the grip was tightening on the quality of links SEOs were trying to achieve, making link building more and more difficult.
It was always easy to get cheap and crappy links. However, it’s an entirely different matter to get a link from someone who understands the value of what they are providing. Today, link building is all but dead. At least, link building as we once knew it is dead.
Yes, links are valuable, and they likely always will be. But anyone offering “link building” as a service raises a red flag.
When it comes to web marketing, someone has to be responsible for the results. The question is, who?
I have a theory about that, and like most of my theories, it’s not always cut and dried. Also known as, “it depends.”
So you’re “doing SEO” now. That’s great, really. But if by “doing SEO” you mean that you are doing basic on-page optimization, such as adding some keywords here and there, I think you are going to be sadly disappointed in the results! Once upon a time in a marketing world far, far away, that may have been good enough to get you decent search engine rankings. Today, focusing only on traditional SEO is, quite frankly, half-assing it. As I like to say, if you are going to succeed in web marketing, you need the WHOLE ass. Find out exactly what that means in my latest LinkedIn article.
More and more people are moving away from desktop and laptop computer usage and moving into portable devices such as smartphones and tablets. While I don’t believe desktops and laptops will ever be replaced completely, we do have to begin to think outside the old-school design box when it comes to developing and optimizing our websites.
With so many resources out there covering various topics of web marketing, the options can be overwhelming. Win the Game of Googleopoly introduces the reader to several areas of organic search including: on-page optimization, video optimization, social media optimization, online reputation optimization, mobile strategy and secondary site strategy.
There is nothing wrong with publishing content on a large scale. If you have the ability and the audience that craves it, by all means, push content out every month, every week, every day or even every hour. More power to you.
But don’t let your content guidelines be determined by volume.
Good keyword research involves a whole lot more than just finding keywords worth optimizing. In fact, the bulk of keyword “research” time should really be focused on choosing the right keywords for the right content.
Every keyword has both a meaning and an intent behind it. First you must understand the intent of the searcher. What type of content are they looking for? Are they researching, looking for how-to information, ready to buy? Slight variations for a single keyword phrase can completely change the intent of the search.
You’ve probably heard of the term “negative SEO” used in the online marketing world. But what is it and how does it affect you? How do you know when it hits you? What do you do to avoid someone from attacking you with negative SEO? I’ve put together this article to answer all of your burning questions about negative SEO so that you can properly prevent it.
Negative SEO is when someone, usually a competitor, makes an active attempt to lower the search engine rankings of your website. This can be done in a number of ways, but the most common method is using link-based techniques. Many sites aren’t too cautious about this problem because they think that it doesn’t really work. Don’t be fooled. Negative SEO is a serious issue you need to learn more about and actively protect yourself from.
Content is the backbone of a good online marketing strategy. In fact, almost everything we do for SEO revolves around content. We fix the architecture of websites so the content can be found. We solve usability issues so visitors can engage with the content to get them through the conversion process. We optimize keywords into content so those pages will appear in search results. We publish, post, broadcast and socialize content in order to bring traffic to our sites.
You can probably tell where I’m going with this. Just about all of web marketing is about making content accessible. So why is it that SEOs think they can SEO a website without having a content strategy in place?
Mind boggling, huh?