Many online marketing newbies read blogs such as this looking for some quick and easy solutions that will vault them to the top in the search results. Unfortunately, SEO is just as much art as it is science, which means that the same factors on one site will produce different results on another. And as much as we can follow common procedures and strategies that we know work, we really don’t know how well they will work for any given site.
And nothing you can do will guarantee top search engine rankings. If there was anything that did, it would quickly become obsolete because everybody would be doing it.True SEO is less about following rules than it is about following a set of guidelines that are interpreted and implemented for the specific needs of the particular site. And most of that is fluid based on the needs of the audience. But even within that fluidity, there are some basic dos and don’ts that need to be adhered to: