Velocitize your web marketing

SEO Knowledge is Free, It’s the Wisdom that Isn’t

James Bond and Q

A scene from Skyfall, depicts a conversation between Bond and Q, that reminds me a lot about SEO.

Q: I’ll hazard I can do more damage on my laptop sitting in my pajamas before my first cup of Earl Grey than you can do in a year in the field.
James Bond: Oh, so why do you need me?
Q: Every now and then a trigger has to be pulled.
James Bond: Or not pulled. It’s hard to know which in your pajamas.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Is Your Site Secure? Who Are You Telling About It?

Site Security Issues

It seems barely a month passes before we hear about another significant breach in some major retailer’s credit card database. It’s getting to the point that many shoppers are gong back to good old fashioned greenbacks. While that may work at physical stores, it’s not really an option for online stores.

But you can fight back.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Good Word of Mouth Knows No Geographical Barriers

SEO has no Geographical Borders

We do a lot of local networking. As I write this I’m just hours away from heading out to one of the big networking events for our local area. I often have to ask myself, why do we do this? When your audience is national, does local networking really help?

Yes, I believe it does. Good word of mouth knows no geographical barriers.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Are Your Web Pages Printer Friendly?

Printer Friendly Web Pages

Living online as much as we do, we don’t often think about how our web site translates offline. Yes, people still print web pages for later offline reference.

How does your site appear when printed? Is the text too small or formatted poorly? Does a lot of worthless information wind up on the page? If you don’t know, go print up a couple pages of your site right now and tell me if that’s satisfactory to you.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Planning a New Website? Don’t Launch It Until You Do This

Planning a New Website? Don’t Launch It Until You Do This

Planning a Website?

Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected?

A major problem with the way a website is planned and built is that it typically starts with decision makers and web developers/designers looking around at industry & competitor’s websites – reacting favorably or unfavorably, creating their own version, suggesting changes and repeating until all decision makers are happy. Then comes site launch. This seems reasonable and normal.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

It Really Is The Best Damn Web Marketing Checklist, Period!

It Really Is The Best Damn Web Marketing Checklist, Period!

The Best Damn Web Marketing Checklist, Period!

Whew! That was a lot more work than I ever imagined. If anyone ever told you that writing a book was REALLY tough, go ahead and slap them for me because that’s a drastic understatement. It’s hard. Very, very, very, very, very hard! And I might be understating that as well.

Kudos to all my now-fellow authors out there who have gone through this time and time again. You. Are. Amazing.

I started working on my book way back in 2007, only it wasn’t a book. It was a series of blog posts that I then compiled into a free PDF download. That checklist garnered around 10,000 downloads over the years. Last year I began the process of updating the checklist. As it did, my compilation of checklists grew from just over a dozen pages to over 200. I figured that was the stuff books were made of!

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Good Web Marketing Just Isn’t Enough To Succeed Anymore

Good Web Marketing Just Isn’t Enough To Succeed Anymore

Good Web Marketing Title Image

As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!

When the Pole Position Marketing Pit Crew begins analyzing a website and starts building a web marketing strategy, we see a lot of things that fall outside the scope of “web marketing” in general. In short, we see a lot of the shortcomings built into the business. The fact is, it’s impossible for us to develop a successful marketing campaign without first understanding, and second, addressing other business issues. While web marketing primarily deals with how visitors find and interact with the site, if the behind-the-scenes stuff is broken, there isn’t an SEO campaign in the world that will make it succeed. Why? Because Google wants to drive people to great sites that people love. Read more - see the full post at Search Engine Guide.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

How Social Correlation Impacts SEO

How Social Correlation Impacts SEO

 

Social Media

Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s kind of like being told you should stop at the gas station but not knowing if it’s because you need to get gas, grab a quick snack, or use the restroom!

Maybe you understand that social media helps improve your rankings. But what does that mean? How does good social media correlate to increased search engine rankings?

Let’s take a look at a number of benefits of social media that feed directly into the ranking metrics that search engines use when ranking pages.Continue Reading


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How Web Hosting Makes Your Site Increasingly Inviting

How Web Hosting Makes Your Site Increasingly Inviting

Imagine the exceptional party host, one that learns of attendees’ favorite foods, drinks, and forms of entertainment. That’s a classy host, one who was likely raised by good hosts or observed the accommodating ways of others. A superior web hosting service is like a mom or dad ‘raising’ their child the right way, to respect others especially when hosting in one’s own ‘house.’ Your site makes scores of obvious and subtle impressions, ultimately affecting the ambiance and subsequent actions of visitors. Consider the following site-related pleasantries that augment the ambiance of your site and improve experience for visitors.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.