Velocitize your web marketing

Do You Really Need to Be #1?

Gold MedalsWe’re all a competitive bunch. We love to win! We watch sports and root for our team, to do what? Win! When we play games, we want to be the last man standing with the most properties, most money, or most points. There’s nothing wrong with winning and, personally, I think those that advocate for the not-keeping-score approach are just a bunch of losers who want to feel better about themselves.

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Do Visitor’s Know When You’re Open or Available?

Yes, We're Open

It may sound like a ridiculous thing to have to say, but far too many businesses continue to neglect this “obvious” thing: Display your hours of operation on your contact page.

Many of us now work in a 24/7 environment. People can email us or call and leave a voice mail at all hours. But even if that’s you, we all know there are better times to reach you than others. Let people know when those hours are.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

How to Not “Live. Die. Repeat.” Keyword Mistakes

keyword mistakes

Who says you can’t learn anything from the movies? If you pay attention, there are some great web marketing lessons to be learned.

So what can the latest Tom Cruise flick teach you (besides what Groundhog Day would be like if you added aliens and blew up a bunch of stuff)? Plenty. Check out my latest blog on Search Engine Land where I discuss what you can learn about preventing keyword mistakes and how to regroup when you realize you have made one.

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Create an Appealing and Visually Connected Tagline

taglines

Great taglines are short, memorable, and visually connected to your logo. Think about it, when you hear “just do it”, do you think of the Nike swoosh? Or when you hear someone say “eat fresh” you think of Subway! That’s because these companies have done a great job integrating their taglines with their logos.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Do You Have What It Takes to Write Epic Content?

Is Your Content Epic?

Are you blogging on a regular basis? Keeping an editorial calendar? Great! But is your content epic?

Consistency in blogging is important, but remember, quality trumps quantity every time. Even if you have to miss a deadline, it’s important that every post you publish is of the highest quality possible. Better to miss a deadline than to publish content that doesn’t hit the mark.

Even the best content can use a little help. With that said, my latest post for Search Engine Journal provides tips for creating epic content, including how to use attention-getting headlines, turning a great idea into epic content, using multi-media, and thinking outside the box.

Read the full article on SearchEngineJournal.com


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Houston, We Have a Problem: Do You Know Your Blog’s Audience?

Identify Your Target Audience

When you think about it, “one size fits all” really doesn’t make any sense. How can a person who wears a size small fit in the same shirt as someone who wears a large? The answer is, they don’t. The same goes for your blog. Do you know who your target audience really is? If so, are you pushing out content that they want to read? Or are you taking the “one size fits all” approach to your blog?

If you’re answer to the latter is yes, then Houston, we have a problem. Zeroing in on your target audience allows you to consider priorities, pain points, needs—and how the products or services you offer can meet them. In my latest post on Search Engine Guide, I share tactics on how to find out what types of content your target audience really wants to read.

So stop thinking “one size fits all” and find out how to start producing content that resonates with the potential customers you want to reach.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Better SEO with Web Presence Optimization

Web Presence Optimization
Image Credit: Universal Everything

I’m totally on board with the redefining of SEO to “Search Experience Optimization.” I’m not the first to suggest such a change in the meaning of SEO, but I think that it is a much better definition of what true SEO is today.

Search “engine” optimization is all about rankings. If we are optimizing sites for search engines, then it implies that rankings are the goal, rather than an avenue to drive traffic. But the search engines are not our customers, people are. So talking about SEO in terms of search “experience” optimization is much closer to the mark. The goal is to optimize our site for the visitor that comes through search. It covers rankings and usability of the site.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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