Velocitize your web marketing

SEO Red Flag: Touting Rankings Over Growth

Rankings over growth

I often tell prospects that if our company is able to help them grow their business without getting a single one of their keywords ranked on Google, we’ve done our job. It’s a tough pill to swallow, especially for businesses that come to us to help increase their search engine rankings.

You’ve probably read me say the above. You’ve also probably read me say this: We don’t rank websites, that’s Google’s job. Get these two statements together for a little pow-wow and what is the result? The realization that, in the grand scheme of web marketing, rankings don’t matter.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

A Brief History of the Value of Links

history of links as a ranking signal

Lots of things are biennial. The Ryder Cup. Congressional elections. Public displays of boorishness by Alec Baldwin.

These are all generally familiar to the public at-large. The search engine ranking factors survey conducted by Moz, however, is not. In fact, when you ask your friends about the signals that determine the rankings for search engines, you’re likely to get the following response:

Joey Friends

As clueless as non-SEOs usually are, even professional search marketers really don’t know for sure all of Google’s 200+ ranking factors. All we can really do is make educated guesses and infer from case studies. Lots and lots of case studies.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Ask the Pit Crew: How Do You Develop a Successful Hashtag Campaign?

successful hashtag campaign

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro.

Have a question you’d like answered? Ask the pit crew!

Today’s Question: How do you develop a successful hashtag campaign to promote a product or event?

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

SEO Red Flag: “Keyword Density”

Keyword Density

It’s been a long, long time since we’ve looked at the keyword density of a page. But amazingly, there are many people out there who still think that putting a keyword in a page a certain number of times will lead to search engine ranking gold. Every now and then, I hear people ask about it, and you still see a lot of SEO tools that will look at the keyword density of a page. However, keyword density as a ranking metric is dead and gone.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Tips and Pitfalls to Avoid When Hiring a Sales Rep

 

Hiring a sales rep

I was asked by Small Business Trends to offer some insight into hiring the first salesperson for a company. My comments are included in the Small Business Trends article “How to Hire Your First Sales Rep.” This is the text of the entire answer I gave Small Business Trends. Be sure to check out their article for more advice from other business owners.

A few years ago, we hired our first sales person (in a long time), and, not knowing what we were doing, it was definitely a learning experience. The biggest hurdle for us was coming up with a proper compensation formula.

We had no idea what to expect in terms of sales the salesperson would be able to achieve. We also wanted to make it lucrative for him to work for us. We initially set a high salary and low commission with a structure in place for that to be swapped as sales increased. The idea was to pay the way during the learning process but once sales started coming in to take him off salary and move toward commission.

To our disappointment, we never hit those benchmarks. Sales were coming in, but not as much as we hoped, and we found ourselves paying a higher commission than we could afford.
Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Book Review: What’s the Secret To Providing a World-Class Customer Experience

What's the Secret Book Review

This is the third book I’ve read recently regarding customer service. What’s the Secret was a bit more traditional than Badass and The Unexpected, but there were still plenty of great takeaways that can–and should–be applied to your business.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

SEO Red Flag: Link Building

An SEO  company that offers link building could be a red flag.

Things have changed since 1998. Back then, link building was all about getting any link you could, from anybody, anywhere. Then SEOs started looking at related links, link quality, PageRank and so on. Each year, it seemed that the grip was tightening on the quality of links SEOs were trying to achieve, making link building more and more difficult.

It was always easy to get cheap and crappy links. However, it’s an entirely different matter to get a link from someone who understands the value of what they are providing. Today, link building is all but dead. At least, link building as we once knew it is dead.

Yes, links are valuable, and they likely always will be. But anyone offering “link building” as a service raises a red flag.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Who’s Responsible for Your Web Marketing Results?

ible for web marketing results

When it comes to web marketing, someone has to be responsible for the results. The question is, who?

I have a theory about that, and like most of my theories, it’s not always cut and dried. Also known as, “it depends.”

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Why You Can’t Half @ss Web Marketing

Web Marketing Requires the Whole Ass

So you’re “doing SEO” now. That’s great, really. But if by “doing SEO” you mean that you are doing basic on-page optimization, such as adding some keywords here and there, I think you are going to be sadly disappointed in the results! Once upon a time in a marketing world far, far away, that may have been good enough to get you decent search engine rankings. Today, focusing only on traditional SEO is, quite frankly, half-assing it. As I like to say, if you are going to succeed in web marketing, you need the WHOLE ass. Find out exactly what that means in my latest LinkedIn article.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit

Make Sure Your Website is Mobile-Friendly with This Handy Checklist

 

Mobile-Friendly Checklist

More and more people are moving away from desktop and laptop computer usage and moving into portable devices such as smartphones and tablets. While I don’t believe desktops and laptops will ever be replaced completely, we do have to begin to think outside the old-school design box when it comes to developing and optimizing our websites.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Share this










Submit