(Originally published 10/9/2012, updated 7/6/2015)
When it comes to on-page optimization, the title tag of any given web page is the single most important piece of optimizable real estate there is. Think of it as beachfront property in the Florida Keys. Unlike other areas of a website, the optimizable space in the title tag is extremely limited but has great search visibility, which means it can really pack a punch! In fact, aside from a site’s total architecture, I can’t think of any single area of a site that holds as much sway over search engine rankings as the title tag.
The title tag represents the most powerful collection of characters on the entire web page. Assuming your site architecture is in order, if you could only make one change to a page to help it rank, I’d recommend making an unoptimized title tag fully search and user-optimized. All that to say, optimizing it right is extremely advantageous!