Velocitize your web marketing

Don’t Play Product & Service Hide and Seek On Your Website

Don't play product and service hide and seek

When someone lands on your site for the first time, what are they most likely looking for? Do they want to know more about you? Do they want to contact you? Do they want to read your blog posts?

Chances are, it’s none of those. What website visitors really want is to find your products or services to see if what you offer is what they need. Why is it then that most sites hide their products and services under one or more navigation options?

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Because It’s All About That Brand

brand authority

 

There is increasingly more talk about the importance of AUTHORITY when it comes to search engine rankings. Search engines don’t want to just ranked expertly optimized websites. They want to rank those that have authority. So in the midst of all this, does brand matter in the online world? YES! In fact, I discuss in my latest SEMPost article how brand authority works with website authority to boost both rankings and click throughs.

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Who’s Looking After Your Online Reputation?

It's important to protect your online reputation.

 

Everybody needs to manage their reputation online. We live in a world where anyone can say anything they want online, and there is little doubt that someone will eventually say something negative about your company. It’s up to you to be able to monitor this so you can react as needed.

For obvious reasons, large companies will need to spend a lot more time monitoring brand mentions than smaller companies, but nobody is immune. Every company, regardless of size, needs to be aware of what people are saying about them.

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3 Critical H’s of Successful Web Marketing

Successful web marketing

 

Web marketing can seem both easy and difficult at the same time. A successful online marketing campaign has a lot of moving parts, all of which have to work together in order to be effective. Any piece (SEO, content strategy, social media, usability, etc.) can stand on its own, but focusing on one over any other is like driving a car with three flat tires. It can be done, but you’re never going to get optimal speed or gas mileage.

So aside from great buzzwords like synergy, alignment and sustainability, what does it take to be successful at SEO? I’ve narrowed it down to three critical H’s:

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Thankful on Memorial Day

Memorial Day 2015

I am eternally grateful to live in a country where we can live free from tyranny and enjoy individual rights such as freedom of speech. It’s easy to take these things for granted, but at least for one day every year, we are called to remember and honor those who have made it possible. People who gave their life so that I can drive my own success and be free to say what I want without fear of persecution. To them and their families, all of us at Pole Position Marketing say a sincere “Thank You.”


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How To Win at Web Marketing: Invest More Than The Other Guy

How to win at web marketing

 

There are two true components to successful web marketing. The first is the knowledge/skill component. Without that you’re dead in the water. But once you’re at the top of your game (or you’ve hired those who are) then what? How do you grow your business faster than the competition?

You have to do more.

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Awesomize Google Analytics (Part II) – Collect Site-Specific Data

Google analytics setup

Welcome to Part II of awesomizing your Google Analytics account!  If you haven’t read Part I of this series yet (Create a Great Account Structure), I would encourage you to do so.  While you don’t necessarily need to implement my recommendations in order, having a good account structure in place first helps keep you organized as you implement the rest.

Our second way to awesomize (awesome + customize) your account is . .  . collecting site-specific data. As I said in Part I, there’s certain data that doesn’t come with the out-of-the-box version of Google Analytics.  It needs to be customized because you are unique.

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Avoid “SEO Creep” (And Unnessary Site Rebuilds)

Avoiding SEO Creep

Search engine optimization is awesome. But just like with everything else, sometimes you need to go back and look at what you’ve done and make sure it all still is relevant and works the way you expect. Unfortunately for many organizations, what they find is SEO that might have worked awhile ago but doesn’t now. The only way to fix it is an entire site rebuild. Granted, site rebuilds are needed every few years anyway, but sometimes “SEO creep” can force you to rebuild more often than you normally would. My latest article for Search Engine Journal tells you how you can avoid this nasty SEO creep and the site re-dos it causes.

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Why Your eCommerce Site Will Implode Without a Minicart

Minicart Checklist

The easier you make the checkout process on your eCommerce site, the more likely people will be to complete their transactions. One of the easiest things you can do to achieve this goal is provide a useful minicart.

Minicarts are often found at the top of a web page, or they may be an overlay that displays when moused over. Whatever the format, these small elements can be very powerful. Without leaving the page they are on, they allow customers to see what is in their cart and usually how much their total is so far. By eliminating the need to go to the full shopping cart page to keep track of their order, visitors have a better shopping experience and will be more inclined to follow through with their purchases.

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My Beef with Mark Cuban About About Websites and Marketing

Mark Cuban is wrong

OK, I have never claimed to be the smartest person in the world, or even in the room at any given time. And I certainly don’t think I’m smarter than billionaire investor Mark Cuban of Shark Tank. But I do have to call him to task a bit on some advice he gave to one of the companies he invested in. What’s my beef? Find out in my latest LinkedIn article.

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