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Good Web Marketing Just Isn’t Enough To Succeed Anymore

Good Web Marketing Just Isn’t Enough To Succeed Anymore

Good Web Marketing Title Image

As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!

When the Pole Position Marketing Pit Crew begins analyzing a website and starts building a web marketing strategy, we see a lot of things that fall outside the scope of “web marketing” in general. In short, we see a lot of the shortcomings built into the business. The fact is, it’s impossible for us to develop a successful marketing campaign without first understanding, and second, addressing other business issues. While web marketing primarily deals with how visitors find and interact with the site, if the behind-the-scenes stuff is broken, there isn’t an SEO campaign in the world that will make it succeed. Why? Because Google wants to drive people to great sites that people love. Read more - see the full post at Search Engine Guide.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

How Social Correlation Impacts SEO

How Social Correlation Impacts SEO

 

Social Media

Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s kind of like being told you should stop at the gas station but not knowing if it’s because you need to get gas, grab a quick snack, or use the restroom!

Maybe you understand that social media helps improve your rankings. But what does that mean? How does good social media correlate to increased search engine rankings?

Let’s take a look at a number of benefits of social media that feed directly into the ranking metrics that search engines use when ranking pages.Continue Reading


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How Web Hosting Makes Your Site Increasingly Inviting

How Web Hosting Makes Your Site Increasingly Inviting

Imagine the exceptional party host, one that learns of attendees’ favorite foods, drinks, and forms of entertainment. That’s a classy host, one who was likely raised by good hosts or observed the accommodating ways of others. A superior web hosting service is like a mom or dad ‘raising’ their child the right way, to respect others especially when hosting in one’s own ‘house.’ Your site makes scores of obvious and subtle impressions, ultimately affecting the ambiance and subsequent actions of visitors. Consider the following site-related pleasantries that augment the ambiance of your site and improve experience for visitors.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

5 Ways to Sell Your Products By Selling Yourself First

5 Ways to Sell Your Products By Selling Yourself First

5 Ways to Sell Title Image

 

When a visitor lands on your website, there are two questions they need answered:

1. How does this product or service benefit me?

and…

2. Why should I buy this product or service from you?

If your site does a good job of answering the first question, congratulations – you’re one step closer to making a sale, but that alone won’t necessarily close the deal. To push the visitor to commit, giving you money in hand, you must be able to answer the second question sufficiently as well.

And, even when you’ve done that – you’re not out of the clear yet. Tons of businesses go wrong by focusing on just these two questions. They fill their pages with plenty of benefits, stats and other figures all intended to get the sale, but they leave visitors still asking, “Why you?”

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

How You Can Survive the Online Marketing Onslaught

An overwhelmed marketing expert

Being in the web marketing industry for as long as I have been gives me a unique vantage point. One thing that continually amazes me is both the changing nature of web marketing and its remarkable consistency at the same time. In the grand scheme of things, good SEO is still good SEO. What works today also worked in 1998. However, the same can’t be said in reverse, many tactics that SEOs used back in 1998 clearly no longer work today.

That’s the consistent part. So what’s changed?

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

5 Website User Experience Mistakes That Hurt Your Bank Account

Most business owners and executives want their businesses to grow. In order to do that, (let’s talk basic accounting) the total amount of deposits has to consistently exceed the total amount of withdrawals, or else the business is just treading water; or maybe even drowning. In this day and age, websites are one of the tools that can ultimately determine which direction your business goes. While it may not make or break all businesses at this point in time, it’s certainly critical for most.

Profit Loss Sheet

What I’d like you to do for the next few minutes is to think about your website like you do your balance sheet. But, don’t just think about the numbers or how much the website costs to maintain versus how much revenue you can directly tie to it. Take it back a step. Take it all the way back to the user experience, because this is where it starts. Think about how a user’s experience with your website affects their relationship with your brand. Because when it comes to the numbers, the user experience is the cause. The numbers are just the effect.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

21 Things Every Web Developer Should Do

iMac Computer with keyboard

Ferros Bueller Quote
Bueller, anyone?

If only Ferris knew what was ahead. That quote comes from much simpler, and slower times. With the web and all it’s related technologies, we have seen life change faster than ever. If life was fast during Ferris’ day, it’s at lightning speed now!

But the faster life gets, the more we have to slow down to take stock of things. This is no less true in the ever-changing web. But let’s start at the beginning: web development. This is usually the starting point of a business’ web presence outside of social media. Sometimes, in haste to “get going” business owners look for web developers to build their website quickly, cheaply and… wrongly.

I think it’s time to slow web development down.To not look at how quickly it can be done, but at the process in which it is done. Hop on over to Search Engine Journal to see the full post.


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Guest Blogging: 6-Months After The Fork

Guest Blogging: 6-Months After The Fork

Guest Blogging, Going Strong 6-Months After it “Died”

On January 20th, Matt Cutts posted his famous rant against guest blogging. He’d just received a spammy email from someone asking to write a post for his blog …in exchange for a link.

I guess Matt Cutt’s blog is a bad target for link building. Who knew?

Matt’s response was loud and clear: “Stick a fork in it. Guest blogging is done.” The reaction from the SEO community was immediate. As a tactic, guest blogging fell out of favor instantly.

Or did it? It’s been six months now. Is “guest blogging done” as Matt declared? Let’s take a look at the state of the tactic…

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As An SEO Client You Can Push These 5 Things Off Your Worry Plate

SEO worry free zoneWhen you hire an SEO to optimize your website, you want them to be successful. Trust me, in order to retain your business, the SEO will want the same. In order to achieve success the two entities must work together. There are aspects of your business that nobody understands better than you, in the same regard there are details of your optimization campaign best left to the SEO.

In my latest post on Search Engine Journal, I share five things, you as the client, should never have to worry about.


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Final Lap: Winning Web Marketing Reads–June 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business. Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


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