Velocitize your web marketing

How Pizza Hut Got Social Media Criticism Right

How Pizza Hut Got Social Media Criticism Right

There’s something about Pizza Hut that takes me back to my childhood. Maybe it’s that smell when you walk in the door. I can almost hear Phil Collins “Take a Look at Me Now” playing on the jukebox when I catch a whiff of that delicious pizza.

Unfortunately, my children’s first memory of this establishment will be of Mommy almost losing her sh**. But don’t worry kids, this story has a happy ending  . . . for both us and Pizza Hut.

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“SEO” Be Damned, It’s Time Give Your URLs An Upgrade

Give URLs Upgrade

Are you afraid to upgrade your URLs because of the potential loss in link value and search engine rankings? That’s understandable. Even when you use the proper 301 redirect, you can lose 5-10% of your link value every time you change a page’s URL. However, it may be worth it. By creating more usable (i.e., readable) URLs, you make URLs more relevant to both search engines and users.  That can make up for any losses in link value, and then some.

I show you how this all works in my latest SEM Post article.

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Book Review – Influence: The Psychology of Persuasion

Influence The Psychology of Pursasion book review

Influence: The Psychology of Persuasion
Robert B. Cialdini, PH.D.

I often classify books into categories of how easy they are to read. I love books that can explain things in simple terms without dumbing down the information. They often use lots of stories and real world examples to make the point. The book How to Win Friends and Influence People was one of the easiest books to read, yet that “simplicity” in no way diminished its impact.

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The Devil in Website Design Is in the Details—But We Have a Checklist For That

Design Considerations Infographic Part 2

They say the devil is in the details, and that could not be more true than it is with website design. Everything from the colors you use to things your users can’t even see can impact your website’s effectiveness.

So much goes into website design, in fact, that we had to break our checklist of website design considerations up into two separate infographics. The first covered some of the bigger and more common issues people think of when it comes to website design. You’ll see some other pretty obvious issues here too, but there are also a number of finer details you may not have considered before.

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Interaction Is the Key To Your Customer’s Hearts

Interaction is the key to your customers' hearts

I talk to a lot of business leaders that think of web marketing as something that just happens. They build a site, get top rankings and the sales start rolling in. That mindset comes from the good old days of disruptive marketing. Put out a TV, radio or print ad and just wait for the phone to ring. “If you build it they will come.”

Unfortunately, it rarely works that way. Sure TV, radio and billboard ads still work in their own worlds, but the online world is different. Old school marketing requires you to “talk” hoping that someone will listen. Most people won’t, and many are annoyed that you keep interrupting their favorite TV show.

Online, it’s almost the exact opposite. There the visitor is looking for someone to talk to them, and many times they are hoping it’s you. Offline, when you stop talking the sales dry up. Online, when you stop interacting, people lose interest. In today’s online economy, engagement matters as much as, if not more than, any ad you can create.

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Are You Repeating Keywords Like a Broken Record?

 

Don't repeat keywords like a broken record.

Everyone (and by everyone I mean anyone reading this right now) most likely already understands the basic concepts of keyword optimization: Take your keywords and use them throughout the content. Voila! Optimized!

Close, but no.

Optimization today is less about using keywords than it is about writing authoritatively about the topic. Of course you’re going to use “keywords” when you write about any topic, especially if you’re trying to have the content be as robust as possible. But that doesn’t mean that you take every available opportunity to use your keyword when you don’t need to.

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Investment in Conversion Process Is Free Money Waiting to Be Taken!

An investment in your conversion process is free money for the taking.There are a lot of metrics that matter to a business owner. Ultimately, profit is what most people look at, but how much it matters depends on where you want your profit margin. A high profit margin always sounds great, but pumping up your margins often means you get fewer sales and less overall revenue. Going the other way, a lower profit margin might generate more sales and even greater revenue . . . but can also require a lot more work!

Clearly, the path to business success isn’t always as easy as increasing profits. But one thing that you want no matter what is to increase your conversions. Or more precisely, your conversion rates.

Many think of conversions as a sale, but in reality, a conversion is any action you want your visitors to take. For most ecommerce sites, a conversion is the purchase of a product. But for many other sites, a conversion can be a phone call, the download of an ebook, a lead through the contact form, etc. In fact, many sites have multiple conversions. The trick is to understand the value for each conversion.

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Book Review: Badass: Making Users Awesome

Badass

I read a lot of books, but very few produce such significant (and multiple) “ah-ha” moments that I recommend (read: force) my entire team to read it. I’ll usually take a few key points and share them with my team or maybe recommend the book to one or two of them to read. But Badass is an exception from the usual.

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Does Your Website Design Make a Good First Impression?

Design Considerations Infographic Part 1

Your website is one of the first impressions that someone will get of your business. This means that the design of your site—how it looks and feels, how visitors interact with it, etc.—is critical to making a good first impression, not to mention keeping the visitor engaged from start to finish.

A website is far more than an informational brochure; it is an interactive experience with your company, services, products and more. The more you design your website to fulfill this interactive role, the more likely you are to have a website that actually generates money for your business. In fact, a properly built and designed website is an effective marketing tool that returns far more than it “costs” to create.

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6 Quora Tips to Drive More Traffic Overnight

Quora Tips for Driving Traffic

Over the last 3 months, I’ve driven 3,375 visits from Quora. More importantly, these visits ended up in 144 forum submissions on our website.

Quora stats in Google Analytics

 

Quora is an extremely powerful question and answer platform that not enough website owners utilize for traffic. Well, let me rephrase that. Quora is an extremely powerful platform that not enough website owners utilize properly for traffic.  Just like any platform, there are certain nuances you need to understand to be successful.

In this post, I’m going to walk you through some tips to follow to have success driving traffic from Quora.

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