Links. Can’t live with ’em; can’t live without ’em—at least that’s what it seems, right?
2013 was a wild ride for link building. Lots of changes happened last year, changes that appear to make link building irrelevant. Is link building really dead in 2014?
Link building keeps evolving, but that doesn’t mean it’s no longer an effective strategy in helping you achieve your web marketing goals. Actually, quite the opposite. The ability to adapt your marketing approach to the changing online landscape is in direct correlation with whether your business thrives. Metamorphosis equals survival.
This is the second edition (third overall) of Link Building Secrets Revealed that I’ve been involved with. Maybe I’m partial, but I feel this is our best LBSR to date. I’d say “third time’s the charm,” but I don’t want to negate the first two.
It’s interesting to observe how the contributions have changed over time. In the first and second LBSR, the contributions were heavily tactic based. However, this 2014 edition of Link Building Secrets Revealed contains a well-rounded mix of tactics, strategies and tips, which include employing a broader and more integrated scope of web marketing disciplines. I believe this is an accurate reflection of how the true value of link building relies on the accompaniment of social media, SEO and content. Link building is less of the stand-alone powerhouse that it used to be. Continue Reading