3 Secret Weapons For Startups to Get More Online Customers

Mar

14

2013

Author’s Note: Starting up a new business website can seem like a daunting task. SEO Consultant Sanket Patel offers some secret weapons any new business owner needs to have in their startup arsenal to make their company successful.

Starting any business has always been an interesting and exciting thing, and many goals can compete for your attention. The main thing is to prepare yourself for starting your business and running it successfully. You’re spending time and money to get things done, and there are many tools and tactics that can take you straight away into the game of core business development.

There are plenty of common myths surrounding startups, including PR and content marketing. In this post, we will cover how B2B companies get leads based on their blog. We’ll also provide more insights with eye-catching examples that will surely attract readers.

Content Marketing and PR Go Hand In Hand

A content marketing strategy includes more than just blogging. It’s an authoritative weapon for simplifying the connections between companies and end users. It plays an initial role in the transactions and sales that impact your business’s bottom line.

Effective content will always provide added advantage for your business. Content also includes support with the proper distribution. Public relations is a way to open your brand in the marketplace. If you run your business campaign with the combination of PR + Content, then you surely reach your business goals at the end, in terms of ROI.

Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.

Always Be Reading: the Link Builder’s Mantra

Jan

03

2013

By Annalisa Hilliard

Salesman live by the mantra ABC (Always Be Closing), thanks in part to the movie, Glengarry Glen Ross.

I recently read a post, Evolving Sales from ‘Always Be Closing’ to ‘Always Be Helping,’ written by Aaron Aders. In the post Aaron proposes salesman and marketers should take the approach of being helpful in order to gain new clients, and to instill trust in existing ones. I wholeheartedly agree with his premise.

In fact, I felt the need to create a mantra for Link Builders (or whatever we’re calling it these days), because everyone needs their own mystical formula that inspires them to new levels of achievement. Right, Elves?

Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.

3 Benefits of Using an RSS Reader for Link Building

Oct

04

2012

By Annalisa Hilliard

The Internet is a great place to find information, and it totally rocks as a way to connect with niche writers and interest groups. Of course, the field is vast, and if you’re working hard to get others to link to your exceptional website content (it is exceptional, right?), you’ve got a lot of ground to cover.

Hopefully, you’re a link-building organizational wiz. But if you’re not organized by nature, or are just getting started with your link-building efforts, you may soon find yourself in the abyss of overload, which (I probably don’t need to tell you) can lead to expensive trips to the therapist’s office. I’d like to offer you some ideas that can help with information organization, just in time to avert therapy.

Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.

Do You Make These 3 Online Marketing Mistakes?

Aug

28

2012

By Annalisa Hilliard

Many thanks to Suzanne Arthur, owner of start-cleaning-business.com, for this helpful guest blog post.

Getting into business is like buying a car. Making assumptions about how it runs can steer you wrong. When choosing a name for your start-up, for example, you’ll want to consider how it works online, as well as how it represents your business. Likewise, think about the best ways to use the significant reach of social media websites so they enhance your web marketing plan, not replace it. And what about your call to action? Even if you have the finest gizmo in the universe (and undoubtedly you do), your website visitor won’t likely buy your product or service if they aren’t darn sure what’s in it for them.

Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.

Link Building With Boomerang Plug-in for Gmail

Jun

27

2012

By Annalisa Hilliard

I’m not the only one who finds it difficult to keep my inbox organized, right? Will all the Link Builders out there please stand-up? Every day I spend countless hours trying to sort my incoming and outgoing link requests and communications. Thanks to my recent discovery of Boomerang, a Firefox/Chrome plug-in for Gmail, this link strategist now has a personal assistant.

Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.

Pinterest Goes No-follow. Is There Still Any Benefit?

Feb

24

2012

By Annalisa Hilliard

There has been a lot of buzz around Pinterest in the last few months. The reviews have been mixed, but mostly they have been positive. This study, Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY], offers the stats to back that Pinterest is the up-and-coming social site. It’s a great way for certain niches to share their more visual content. Artists, photographers and DIYers are flocking to Pinterest. So, if the site satiates your appetite…pin away. After all, who doesn’t need another social network to keep up with?

Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.

Getting Link Value Out of Your Social Media Efforts

Feb

03

2012

By Annalisa Hilliard

How much link value does a tweet or Facebook like have? It just depends. White hat link builders know that, in most cases, high quality links take time to obtain. The same holds true in using social media to build links. Here are three things to consider.

Have Content Worthy Of Linking To

If you’ve been listening to or engaging in conversations regarding web marketing, you’ve probably heard this mentioned as often as the Pittsburgh Steelers have been to the Super Bowl: you’ve got to have great content to build links.

Having just one piece of content won’t be enough to sustain value over time. It’s vital to have a content strategy. By having a strategy, you’re able to build a following that generally consists of your target audience. If you create well-researched and well-written content around their needs, you’ll naturally build links and become a source of authority. Blogs can be a great platform for sharing content, but there are many other innovative content types.

Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.

3 Keys To A Successful Link Building Campaign

Dec

22

2011

By Annalisa Hilliard

Clients want results, and who can blame them? However, the results they want should be guided by the goals we set with them from the beginning of a campaign. From my experience with clients, their biggest concern is ranking higher in the search engines for their targeted keywords. Aside from that, they aren’t concerned with how they get there.

As link builders, we have to help them have a broader perspective. It’s about building their online presence within their industry and in doing so, the quality links will follow. Unfortunately, it doesn’t boil down to a numbers game. It just isn’t that simple. If it were, everyone would be a link builder. What does it take for our clients to be successful?

Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.

Frustrations of a Beginning Link Builder

Jul

14

2011

By Annalisa Hilliard

The process of learning link development has begun. Earlier this year I started my glorious career at Pole Position Marketing as a part-time intern. After a little over a month, a full-time position presented itself. Without hesitation, I accepted! (If you got a chance to work with this team, you’d jump at the chance too!)

Link building is an exciting job but can often be frustrating. I spend a lot of time reading and learning from various pros in the industry and have quickly discovered what kind of links not to build. You know… the low blow, spammy, black hat links–the ones that can be built in mass quantities and have no value or relevance.

Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.

Author Archives: Annalisa Hilliard

Content Marketing and PR Go Hand In Hand