It’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.
Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.… Continue Reading
Links. Can’t live with ’em; can’t live without ’em—at least that’s what it seems, right?2013 was a wild ride for link building. Lots of changes happened last year, changes that appear to make link building irrelevant. Is link building really dead in 2014?Link building keeps evolving, but that doesn’t mean it’s no longer an effective strategy in helping you achieve your web marketing goals. Actually, quite the opposite. The ability to adapt your marketing approach to the changing online landscape is in direct correlation with whether your business thrives. Metamorphosis equals survival.This is the second edition (third overall) of Link Building Secrets Revealed that I’ve been involved with. Maybe I’m partial, but I feel this is our best
LBSR to date. I’d say “third time’s the charm,” but I don’t want to negate the first two.It’s interesting to observe how the contributions have changed over time. In the first
LBSR, the contributions were heavily tactic based. However, this 2014 edition of Link Building Secrets Revealed
contains a well-rounded mix of tactics, strategies and tips, which include employing a broader and more integrated scope of web marketing disciplines. I believe this is an accurate reflection of how the true value of link building relies on the accompaniment of social media, SEO and content. Link building is less of the stand-alone powerhouse that it used to be.… Continue Reading