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Author Archives: Annalisa Hilliard

Annalisa Hilliard

Annalisa specializes in Link Strategy and Local SEO at Pole Position Marketing. Annalisa enjoys cycling, running and most other participatory sports. She is also a craft beer and coffee zealot. She resides in North Canton, Ohio but Pittsburgh, PA will always be her home. Read Annalisa's full bio.

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Final Lap: Winning Web Marketing Reads–June 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business. Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


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Annalisa Hilliard

Annalisa specializes in Link Strategy and Local SEO at Pole Position Marketing. Annalisa enjoys cycling, running and most other participatory sports. She is also a craft beer and coffee zealot. She resides in North Canton, Ohio but Pittsburgh, PA will always be her home. Read Annalisa's full bio.

Follow Annalisa:

Twitter LinkedIn Google+ 

Final Lap: Winning Web Marketing Reads–May 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business. Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


Download The Best Damn Web Marketing Checklist

Annalisa Hilliard

Annalisa specializes in Link Strategy and Local SEO at Pole Position Marketing. Annalisa enjoys cycling, running and most other participatory sports. She is also a craft beer and coffee zealot. She resides in North Canton, Ohio but Pittsburgh, PA will always be her home. Read Annalisa's full bio.

Follow Annalisa:

Twitter LinkedIn Google+ 

Final Lap: Winning Web Marketing Reads–April 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


Download The Best Damn Web Marketing Checklist

Annalisa Hilliard

Annalisa specializes in Link Strategy and Local SEO at Pole Position Marketing. Annalisa enjoys cycling, running and most other participatory sports. She is also a craft beer and coffee zealot. She resides in North Canton, Ohio but Pittsburgh, PA will always be her home. Read Annalisa's full bio.

Follow Annalisa:

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Why Link Building Secrets Are Still Worth Revealing in 2014 #linksecrets

link building secrets revealed coverLinks. Can’t live with ’em; can’t live without ’em—at least that’s what it seems, right? 2013 was a wild ride for link building. Lots of changes happened last year, changes that appear to make link building irrelevant. Is link building really dead in 2014? Link building keeps evolving, but that doesn’t mean it’s no longer an effective strategy in helping you achieve your web marketing goals. Actually, quite the opposite. The ability to adapt your marketing approach to the changing online landscape is in direct correlation with whether your business thrives. Metamorphosis equals survival. This is the second edition (third overall) of Link Building Secrets Revealed that I’ve been involved with. Maybe I’m partial, but I feel this is our best LBSR to date. I’d say “third time’s the charm,” but I don’t want to negate the first two. It’s interesting to observe how the contributions have changed over time. In the first and second LBSR, the contributions were heavily tactic based. However, this 2014 edition of Link Building Secrets Revealed contains a well-rounded mix of tactics, strategies and tips, which include employing a broader and more integrated scope of web marketing disciplines. I believe this is an accurate reflection of how the true value of link building relies on the accompaniment of social media, SEO and content. Link building is less of the stand-alone powerhouse that it used to be.Continue Reading


Download The Best Damn Web Marketing Checklist

Annalisa Hilliard

Annalisa specializes in Link Strategy and Local SEO at Pole Position Marketing. Annalisa enjoys cycling, running and most other participatory sports. She is also a craft beer and coffee zealot. She resides in North Canton, Ohio but Pittsburgh, PA will always be her home. Read Annalisa's full bio.

Follow Annalisa:

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Top 10 Reasons Why Automation Is Risky For Links

Building Links Should Be Personalized Simply put, automating your link building efforts is not best practice. In this post I’m going to give you the top 10 reasons it’s a risk not worth taking, with the goal of convincing you never to pay someone to get you a $#!^ load of links. I’ve never been a daily consumer of the Late Show with David Letterman, but I appreciate the shows regular Top 10 segment. This segment began as Letterman mocking People magazine’s lists. If you’ve ever glanced at People magazine, you know the lists I’m talking about (Worst Dressed, Sexiest Celebs, Most Beautiful People, etc.). There have been a slue of “lists” posts in our industry over the years, here are a few that I’ve enjoyed recently:Continue Reading


Download The Best Damn Web Marketing Checklist

Annalisa Hilliard

Annalisa specializes in Link Strategy and Local SEO at Pole Position Marketing. Annalisa enjoys cycling, running and most other participatory sports. She is also a craft beer and coffee zealot. She resides in North Canton, Ohio but Pittsburgh, PA will always be her home. Read Annalisa's full bio.

Follow Annalisa:

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Evaluating A Link’s Worth [Infographic]

Let’s say you’ve been given charge of implementing a link building campaign. You’ve read innumerable posts over the last several years regarding the demise of low-quality link building, in which, big brands like JCPenney have been given penalty for such practices. This is a misjudgment you’ll easily steer clear of because you’re fully aware of the mantra, quality trumps quantity. You’re likely in the know about what link building strategies the experts are using. If you aren’t, I recommend this groomed list of link building interviews. Looking for a one-stop-shop to learn what the link pros are up to? Check out the annual, Link Building with the Experts interview that Rae Hoffman’s been putting together since 2007.Continue Reading


Download The Best Damn Web Marketing Checklist

Annalisa Hilliard

Annalisa specializes in Link Strategy and Local SEO at Pole Position Marketing. Annalisa enjoys cycling, running and most other participatory sports. She is also a craft beer and coffee zealot. She resides in North Canton, Ohio but Pittsburgh, PA will always be her home. Read Annalisa's full bio.

Follow Annalisa:

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Yeah, But…I Can Get a $#!^ Load of Links on the Cheap

Yeah, But... It's time to bring your business up to speed I’ve never experienced the perils involved in owning a business. Unless you count being the daughter of a car dealership owner. I know there’s a lot of pride, resources and soul poured into making a company thrive. The owner/owners are under a lot of pressure to perform daily tasks in a sustainable way, while still chasing opportunities for growth. Every penny has to be accounted for and even more so for small businesses. It’s not surprising the amount of time and due diligence that goes into deciding whether or not to invest in a product or service. But all too often it can come down to the price tag of the product or service, right? In this post, I’ll tell you why a $#!^ load of links may be just that, and I’ll also explain what it really takes to build quality, beneficial links to your website. Continue Reading


Download The Best Damn Web Marketing Checklist

Annalisa Hilliard

Annalisa specializes in Link Strategy and Local SEO at Pole Position Marketing. Annalisa enjoys cycling, running and most other participatory sports. She is also a craft beer and coffee zealot. She resides in North Canton, Ohio but Pittsburgh, PA will always be her home. Read Annalisa's full bio.

Follow Annalisa:

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3 Secret Weapons For Startups to Get More Online Customers

Author’s Note: Starting up a new business website can seem like a daunting task. SEO Consultant Sanket Patel offers some secret weapons any new business owner needs to have in their startup arsenal to make their company successful.   Starting any business has always been an interesting and exciting thing, and many goals can compete for your attention. The main thing is to prepare yourself for starting your business and running it successfully. You’re spending time and money to get things done, and there are many tools and tactics that can take you straight away into the game of core business development. There are plenty of common myths surrounding startups, including PR and content marketing. In this post, we will cover how B2B companies get leads based on their blog. We’ll also provide more insights with eye-catching examples that will surely attract readers.

Content Marketing and PR Go Hand In Hand

A content marketing strategy includes more than just blogging. It’s an authoritative weapon for simplifying the connections between companies and end users. It plays an initial role in the transactions and sales that impact your business’s bottom line. Effective content will always provide added advantage for your business. Content also includes support with the proper distribution. Public relations is a way to open your brand in the marketplace. If you run your business campaign with the combination of PR + Content, then you surely reach your business goals at the end, in terms of ROI.Continue Reading


Download The Best Damn Web Marketing Checklist

Annalisa Hilliard

Annalisa specializes in Link Strategy and Local SEO at Pole Position Marketing. Annalisa enjoys cycling, running and most other participatory sports. She is also a craft beer and coffee zealot. She resides in North Canton, Ohio but Pittsburgh, PA will always be her home. Read Annalisa's full bio.

Follow Annalisa:

Twitter LinkedIn Google+ 

Always Be Reading: the Link Builder’s Mantra

Salesman live by the mantra ABC (Always Be Closing), thanks in part to the movie, Glengarry Glen Ross. I recently read a post, Evolving Sales from ‘Always Be Closing’ to ‘Always Be Helping,’ written by Aaron Aders. In the post Aaron proposes salesman and marketers  should take the approach of being helpful in order to gain new clients, and to instill trust in existing ones. I wholeheartedly agree with his premise. In fact, I felt the need to create a mantra for Link Builders (or whatever we’re calling it these days), because everyone needs their own mystical formula that inspires them to new levels of achievement. Right, Elves? Continue Reading


Download The Best Damn Web Marketing Checklist

Annalisa Hilliard

Annalisa specializes in Link Strategy and Local SEO at Pole Position Marketing. Annalisa enjoys cycling, running and most other participatory sports. She is also a craft beer and coffee zealot. She resides in North Canton, Ohio but Pittsburgh, PA will always be her home. Read Annalisa's full bio.

Follow Annalisa:

Twitter LinkedIn Google+ 

3 Benefits of Using an RSS Reader for Link Building

The Internet is a great place to find information, and it totally rocks as a way to connect with niche writers and interest groups. Of course, the field is vast, and if you’re working hard to get others to link to your exceptional website content (it is exceptional, right?), you’ve got a lot of ground to cover. Hopefully, you’re a link-building organizational wiz. But if you’re not organized by nature, or are just getting started with your link-building efforts, you may soon find yourself in the abyss of overload, which (I probably don’t need to tell you) can lead to expensive trips to the therapist’s office. I’d like to offer you some ideas that can help with information organization, just in time to avert therapy. Continue Reading


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