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You think social media is a channel that it’s not, because you want it to be. All those people right there for the taking with all their interests laid out for you in their profiles. All that talk that lets you know what they’re thinking. It seems like the perfect place to make perfect customer matches. But, it’s not. At least not initially.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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In my last post, I talked about why people who search on your site keywords but don’t visit your website aren’t necessarily lost forever. It is possible to have a second chance to make your first impression by doing search retargeting and showing display ads to those users after they have searched. This is huge because, even if you rank first and/or have multiple listings (organic, PPC, shopping, etc.), only a small portion of those searchers make it to your site. This is a huge pool of prospects that you can re-engage.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
First, I’ll state the obvious… You do search engine marketing because 80% of web activity starts with a search. You know the more you can appear in front of your target audience based on the search query they perform, the more customers you will acquire (assuming your company and website do their jobs).
You also know the higher you rank for those search queries, the more you will show up, as searchers typically aren’t patient enough or don’t have the time to deep dive with search engine results. Even if you are the best solution out there, if you don’t show up until page 10, a searcher is more likely to settle for a “good enough” solution to avoid the work of finding the best solution (hopefully that’s you).
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Check out some of the latest news in the world of PPC marketing that will affect your online business…
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Check out some of the latest news and views in the world of PPC marketing that will affect your online business…
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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There seems to be a new online trend. Businesses are jumping into online campaigns and throwing money at different marketing channels because “it’s the thing to do.” They set a fixed marketing budget aside for the year and that’s it. It’s in stone until we talk about it again next year. A big reason for this kind of practice is that these companies don’t actually know what kind of return they’re getting on their investment.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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Many PPC beginners or business owners/executives that try and run their own PPC accounts enter into it with a fatal flaw in their thinking. It has to do with expectations. While PPC can be an immediate pay-off, that doesn’t mean it will be – or that it will be as much of a pay-off as you think it will be, at least at the start. This kind of thinking surely has claimed many a PPC account. When the inexperienced run their own campaigns and don’t see the results they expected, they often conclude that PPC doesn’t work or isn’t worth their time, etc.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
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You see it all the time: web marketing that fails to satisfy customer wants and needs in the buying process from first exposure to conversion. The problem is that it’s so easy to simply leave a buying trail that you’re on with the web. All it takes is a click. This puts buyers in total control and makes them uber-sensitive to what they engage with online. The challenge for us as site owners and marketers is to build trails from exposure to conversion that customers won’t want to leave.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Continue Reading »
