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Author Archives: Mike Fleming

Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

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Yeah, But…Our Site Converts Just Fine

Yeah, But... It's time to bring your business up to speed Really?!?! How do you know that? Did all of your “yeah, butter” competitors all share their conversion rates with you? Even if they did, how do you know what’s good and what isn’t? If by “fine,” you mean you’re making a profit, then great. But, is that all you want, just to be “fine”? A 100% conversion rate just doesn’t exist, no matter what you do to your site: Some will say yes, some will say no and then some will say maybe. It’s that last category of site visitors that can have a major impact on future business growth. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

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Yeah, But…It’s So Easy to Run PPC Campaigns

Yeah, But... It's time to bring your business up to speed We hear this going through business owners’ and marketing executives’ minds a lot when presenting the idea of managing their PPC campaigns for them. Many of them seem to have a fear of allowing someone outside of their organization (or maybe even someone on the inside) to take over control of something they may feel they already have control over. This is an understandable feeling, especially if their campaigns are making a profit. They most likely feel that since they’ve built something that’s working, why risk having someone else mess it up? Combine this with the fact that PPC platforms have put forth a lot of effort to make it easy for anyone to set up campaigns, and you can see why it might be hard to believe that letting someone else manage your PPC campaigns (while paying them a fee) is necessary. [tweet] Therefore, they become yeah, butters. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

Twitter LinkedIn Google+ 

Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

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A Simple Overview of Product Listing Ads

You have an e-commerce site? Are people searching online for the products you have on your site? If you answered yes to both, there is no good reason why you are not running Product Listing Ads (PLAs) on search engines (Google now, Bing soon). The fact that PLAs can show images of the exact product a searcher is looking for with an exact title and competitive price gives them a distinct advantage over other listings in the search engines. Namely, if the searcher typed in the exact product name, these ads are serving them the exact result they’re looking for. This is exactly the purpose of search, isn’t it?  

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

Twitter LinkedIn Google+ 

Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

Twitter LinkedIn Google+ 

Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

Twitter LinkedIn Google+ 

Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

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Why Communicating What a Customer Is Losing Works

There’s an old adage that says “The pain of losing is twice as strong as the joy of winning.” This principle can help your business if you use it wisely.  Even the threat of potential loss creates agitation in people that plays a powerful role in their decision making.  Psychologists call this the principle of scarcity.  It says that humans hold more appeal for things that they perceive will become less available in the future.  This is why you see scarce items get valued at ridiculous prices.  For example, a baseball card might be worth hundreds or thousands of dollars simply because there are not many of them in existence.  The same goes for cars.  The actual raw material value of the card or car is the same as any other with the same amount of raw materials used to create it.  But, the value of the item is not in it’s physical worth.  The value is in the possession of it. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

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Why An Authoritative Website is So Important to Your Business

In the offline world, you wouldn’t invest tons of money in a sloppy-looking, incorrect-grammar-ing, confusing, and unknowledgeable salesman that wasn’t able to serve your customers needs in the ways they wanted to be served, would you?  So, why would you do it online?  Would you like to buy something from this guy?

The truth is, your website is your digital sales rep.  It’s the go-to “person” in the online world for customers looking for your solutions.  In light of all the activities you may do online, this is your digital home.  It is THE preeminent piece of your digital existence.  Kinda makes you think a little more about what you do with it, right?!? Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....
Mike Fleming

Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.

Follow Mike:

Twitter LinkedIn Google+ 

Why Testimonials Are So Important To Your Customers

When people shop, whether online or offline, there is always a measure of uncertainty throughout the buying process.  Typically, the uncertainty fades as the buyer journeys through the process of researching their purchasing decision.  They gather facts about what they need, look at features, benefits, quality, pricing and so on.  A brand that is really good at selling will be one that is really good at helping the potential customer to navigate through their uncertainty to confidence that they’ve chosen the right product or service for themselves. Much of the sales process, after all, isn’t the product or service itself.  Much of the time (but certainly not always), the customer has already identified their need themselves.  They know they need your product or service.  They are just looking for the BEST solution to their need.  The better you are at this, the more sales you will attract. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....